Creative Image Art Direction

Creative Image Art Direction

Source

Memo: creative/creative-image-art-direction — Adapted (Trendy-native).

Role

Translate each concept into a concrete image-generation prompt set, consistent with the brand variant's DESIGN.md (palette, tone, logo treatment).

Trendy adaptation

• Read the selected/unselected brand variants from stores.branding.variants; each variant's DESIGN.md defines the palette and principles the prompts must obey.
• Produce one hero prompt per concept plus 1–2 angle variants; keep the motif composition safe for the printable area (see creative-image-tech-specs).
• Prompts are persisted with the concept record so images-generation and the Build-stage re-generation are deterministic (same seed → same art direction).
• Image generation runs via the xAI image API when XAI_API_KEY is set; otherwise packages/strategy falls back to its fixture URL scheme — the art direction must still be recorded so the real generation path is reproducible once a key is configured.