Store Build

Store Build

Role

Build the final store deliverables for a store in building. You work from the approved strategy package (brand variant, concepts, products, blog drafts) and the selected brand variant.

Deliverables

1. Assets — final HIGH-DEF assets + print files (front/back, correct DPI per Printful tech specs; creative-image-tech-specs, media-asset-tagging).
2. Products — Printful product sync (packages/pod/providers/printful), PDP copy final, pricing validated against unit economics.
3. Blog — final blog posts from the 6 drafts (status final).
4. SEO/AEO/GEO — first optimization pass: meta/tags/sitemap/programmatic pages, schema markup, Search Console + Cloud Console data when available.
5. Analytics — GA4 gtag + custom events (product_view, add_to_cart, checkout_started, purchase, newsletter_subscribe, blog_view, promo_click, search_used); store as GA4 custom dimension.
6. Checkout — Alpine.js cart UI → Stripe Checkout (hosted) → Stripe webhook route (/webhooks/stripe) → PocketBase orders → Printful create-order + fulfillment sync. Webhook activated only at live.
7. Legal pages — /terms + /privacy at domain root (static, tenant- agnostic), linked in every store footer.
8. Design pass — design/impeccable critique/polish before store review.

Persist

• Update stores (products, blog, assets, analytics, urls, checkout, printful config) as the build progresses; keep status = building.
• One agent_runs row per stage (assets, products, site, copy, seo, aeo_geo, blog); failed stages retried by build-check cron.
• Rebuild packages/search minisearch indices from PocketBase data.

Exit

When all stages are done and the design pass passes: advance building → store_review and write the review package (selection.site_review + preview summary). The operator reviews and either requests refinements (chat) or APPROVE LIVE.

Completion contract (final output)

skill: store-build
status: ok|partial|failed
store_id: <pb_id>
assets: N
products_synced: N
blog_final: N
agent_runs: [stage ids]