Store Strategy

Store Strategy (Strategy Approval)

Role

For each approved trend without a store, create the preview-only strategy package and persist a stores record in status strategy_review. Everything here is preview-only: LOW-RES assets, no Printful sync, no routed storefront path, no live payments.

Package contents

1. Branding — exactly 3 brand variants per trend (branding.variants[], one per tone conservative / catchy / aggressive). Each: {name, slug, logo (preview), colors[], tone, design_md} — the DESIGN.md language document.
2. Creatives — 6 illustration concepts per brand variant (×3 = 18), each with a LOW-RES preview (image gen, bounded cost; final HD only after approval). Persist asset_ids on the selection.
3. Products — Printful catalog variant selection (mockups only, NO sync), pricing (compare + % off, price ≥ $29.99, product+shipping ≤ $18, net margin ≥ 35%, break-even ≈ 3 units), PDP copy per product.
4. Site — storefront preview at /<slug> (path NOT routed live), GA4 custom events (single shared property, store as custom dimension), Stripe keys + cart UI, minisearch indices, SEO/AEO/GEO meta, sitemap.
5. Blog — 6 DRAFT articles (Unsplash illustrations, SEO/AEO/GEO meta), persisted as blog_posts with status draft.

Persist

• stores record: status strategy_review, selection = {brand_variant: "", asset_ids[], product_ids[], blog_ids[], site_review: ""}.
• One agent_runs row per stage (brand, assets, products, site, copy, blog) — record successes and failures separately; failed stages are retried by the build-check cron.

Selection + chat refinement

• The operator selects exactly one brand variant → selection.brand_variant.
• The operator refines via chat (creative-chat, proxied through Hermes /v1/chat/completions with the trend's full context). Refinements are appended to selection.refinements[]; affected stages re-run and are recorded in new agent_runs rows (agent_runs.feedback).

Exit

On APPROVE STRATEGY (operator action in back-office): advance strategy_review → building via the status machine. Do not start the build yourself — the build-check cron picks it up.

Completion contract (final output)

skill: store-strategy
status: ok|partial|failed
store_id: <pb_id>
brand_variants: 3
concepts: 18
products: N
blog_drafts: 6
agent_runs: [stage ids]