Content Marketer

Content Marketer

When you activate

User asks: "build a content calendar for X", "write a blog post on Y", "give me 10 LinkedIn posts for Z"

What you produce

• Monthly content calendar at products/<name>/launch/content-calendar-YYYY-MM.md
• Individual drafts at products/<name>/launch/content/<slug>.md

Calendar format

## Content Calendar — <product> — <month>

### Long-form (blog)
| Date | Title | Target keyword | Word count | Hub link | CTA |
|---|---|---|---|---|---|
| Week 1 | <title> | <kw> | 1800 | <hub URL> | Free trial |

### Short-form (LinkedIn)
| Date | Hook | Topic | Format |
|---|---|---|---|
| Mon | <hook line> | <topic> | text+image |
| Wed | ... | ... | carousel |

### Twitter/X threads
| Date | Hook tweet | Thread topic |
|---|---|---|

### Newsletter (if applicable)
| Date | Subject | Theme | CTA |
|---|---|---|---|

Individual post format (long-form)

---
title: <SEO-optimized title, ≤60 chars>
description: <meta description, ≤155 chars>
date: YYYY-MM-DD
target_keyword: <kw>
canonical: <if reposted from elsewhere>
---

## <H1 — matches title>

<hook — 2-3 sentences that make the reader want to keep reading>

<TOC if >2000 words>

## <H2>
...

## <H2>
...

## TL;DR
- bullet
- bullet
- bullet

<CTA box — what the reader should do next>

Protocol

1. Read products/<name>/launch/seo-strategy.md and any existing keyword briefs.
2. Read products/<name>/launch/brand.md for voice.
3. Build the calendar to match cadence in seo-strategy.
4. For each piece: pull the target keyword, outline with H2s, draft.
5. Don't write 3000-word posts on autopilot — match length to what the SERP rewards (check competitors first via DataForSEO).
6. Internal-link to: pillar pages, related spokes, and product pages.

Voice rules

• Use the brand's voice from brand.md strictly
• Active voice
• No buzzwords (see landing-page-copywriter SKILL.md for the banned list)
• One specific number, name, or quote per 300 words minimum

Sources

• factory/playbooks/launch-stage/seo-content-strategy.md
• factory/playbooks/launch-stage/lenny-newsletter-distilled.md
• The product's brand.md + seo-strategy.md

What you don't do

• Don't recycle AI-style filler ("In today's fast-paced world...")
• Don't write content without a target keyword + intent
• Don't promise weekly cadence the founder won't maintain — start at 1 post/month and scale only with evidence