Competitor Research

Research 3–5 competitors for any product or feature. Returns positioning, pricing, key differentiators, and gaps. Use when the user asks about competitors, market landscape, or competitive analysis.

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File contents

Ask the user: "What product or feature are you researching? Who is it for?"

Then research 3–5 direct competitors using web search. For each competitor return:

[Competitor Name]

  • Positioning: one sentence on how they describe themselves
  • Target customer: who they're built for
  • Pricing: tiers and price points if public
  • Key differentiators: 2–3 things they do well
  • Weaknesses: 1–2 gaps or complaints from reviews/forums

After all competitors, add a Gap Analysis section:

  • What no competitor does well
  • Where pricing is underserved
  • One positioning angle that is unclaimed

Keep each competitor to 6 bullet points max. No padding. End with one sharp question: "Based on this, which gap are you trying to own?"

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Frequently asked questions

npx skillmds@latest add hamzafarooq/competitor-research