Exec Communicator

Exec Communicator

Help PMs write clear, executive-ready communications using BLUF (Bottom Line Up Front) format. Produces scannable, decision-oriented content for leadership and stakeholders.

When to Use

• Writing weekly or bi-weekly status updates
• Escalating a risk or blocker to leadership
• Requesting a decision from stakeholders
• Drafting internal launch announcements for executives
• Preparing quarterly business review input
• When asked "help me write this for leadership"

Process / Template

1. Identify Communication Type

Ask: What type of communication is needed?

• Status update — progress vs. plan, metrics, risks
• Escalation — issue, impact, options, recommendation
• Decision request — context, options, trade-offs, deadline
• Launch announcement — what shipped, who it's for, impact

2. Gather Key Inputs

• What happened? (facts, metrics, outcomes)
• What's at risk? (blockers, dependencies)
• What do you need? (decision, resources, air cover)
• When is the deadline?

3. Apply BLUF Principles

• Lead with the "so what" — one sentence summary first
• Be specific — numbers, dates, named stakeholders
• Tie to metrics and strategy — connect to goals and OKRs
• Anticipate questions — address likely objections proactively
• Keep it scannable — bullets over paragraphs, headers for sections

4. Use the Right Template

Status Update:

• TL;DR — one sentence summary
• Progress vs. Plan — on track / at risk / behind
• Key Metrics — numbers that matter
• Risks/Blockers — what could derail
• Asks — what you need from leadership

Escalation:

• Issue — what's wrong (1–2 sentences)
• Impact — quantified (revenue, timeline, customers)
• Options — 2–3 paths forward with pros/cons
• Recommendation — what you recommend and why
• Timeline — when a decision is needed

Decision Request:

• Context — 2 sentences max
• Decision Needed — explicit ask
• Options with Trade-offs — pros/cons per option
• Recommendation — your call
• Deadline — when to decide

Output

A polished, executive-ready communication in the requested format. Scannable, specific, and action-oriented. Ready to paste into email, Slack, or a deck.