harishkotra Small Business GTM Automation
Automate the full go-to-market loop for a small business: presence, outreach, and follow-up.
When to use
- A small business has no marketing team and wants the basics handled.
- You want repeatable outreach and follow-up without manual effort.
Procedure
- Map the business: offer, audience, channels, and current presence.
- Set up the basics: profile, listings, and a simple content cadence.
- Build the outreach loop: prospects, personalized messages, follow-ups.
- Automate follow-up sequences and track replies.
- Report on what's working and adjust.
Pitfalls
- Don't spam; every message should be personalized enough to feel human.
- Measure conversions, not just messages sent.
Verification
- Show the automation running with real outreach and measurable responses.