Content Creator Launchpad

Content Creator Launchpad

Build a content brand from zero across any platform through a guided 7-phase pipeline. Each phase produces a concrete artifact that feeds the next.

Supported Platforms

Entry

Ask 3 questions before starting:

1. Platform(s): Which platform(s) are you building on? (YouTube, Podcast, Newsletter, TikTok/Shorts, Blog — pick 1-3)
2. Niche interest: What's your niche or area of interest? (vague is fine — "I'm into fitness" works)
3. Context: What's your situation? (brand new / have some content / established but pivoting)

Then proceed to Phase 1.

Skip Protocol

User can say "skip to phase N" at any time. When they do:

• Identify what context is missing from skipped phases
• Ask only the essential questions to fill the gap (niche? brand name? voice?)
• Resume at the requested phase

The 7 Phases

digraph launchpad {
  rankdir=TB;
  p1 [label="Phase 1: Niche Discovery"];
  p2 [label="Phase 2: Brand Identity"];
  p3 [label="Phase 3: Content Roadmap"];
  p4 [label="Phase 4: Content Production"];
  p5 [label="Phase 5: Discovery & Packaging"];
  p6 [label="Phase 6: Monetization Stack"];
  p7 [label="Phase 7: Repurposing Engine"];
  handoff [label="Handoff: snowball-content" shape=doublecircle];

  p1 -> p2 -> p3 -> p4 -> p5 -> p6 -> p7 -> handoff;
}

Each phase: explain what we're doing and why, generate the artifact, get user approval or tweaks, then advance.

Save all outputs to content-launchpad/ directory as numbered markdown files.

Phase 1: Niche Discovery

Prompt framework: Analyze the top 10 niches within the user's interest area for their chosen platform(s). For each niche, provide:

Output: content-launchpad/01-niche-analysis.md

End with a recommendation. Ask the user to pick or refine before proceeding.

Phase 2: Brand Identity

Using the chosen niche, generate:

• Name: 5 options (check availability note: suggest user verify handles/domains)
• Tagline: One line that communicates the value proposition
• Audience persona: Specific person, not a demographic. Name them. What do they google at 2am?
• Content pillars: 4 recurring themes that define the brand's territory
• Differentiator: The "unique mechanism" — what makes this creator's take different from everyone else in this niche

Adapt for platform:

• YouTube/Podcast: channel name + show format (solo, interview, documentary, etc.)
• Newsletter: publication name + send frequency + preview of voice
• TikTok: handle + content format (POV, tutorial, react, stitch, etc.)
• Blog: site name + content structure (pillar pages, series, etc.)

Output: content-launchpad/02-brand-identity.md

Phase 3: Content Roadmap

Build a 90-day content calendar:

• 12+ content titles optimized for the platform's discovery mechanism (SEO for YouTube/Blog, algorithm for TikTok, subject lines for Newsletter)
• Upload/publish schedule appropriate to platform norms and realistic for a new creator
• Discovery vs. virality balance: Mark each piece as "search/SEO play" or "share/viral play"
• Authority progression: Content builds expertise perception over time — early pieces establish credibility, later pieces assume audience trust

Platform-specific calendar format:

• YouTube: video titles, estimated length, thumbnail concept notes
• Podcast: episode titles, format (solo/interview/panel), guest suggestions
• Newsletter: subject lines, content type (essay/curated/interview), send day
• TikTok: hook text, format, trending audio suggestions, posting time
• Blog: titles, target keywords, word count range, internal link targets

Output: content-launchpad/03-content-roadmap.md

Phase 4: Content Production

Create a reusable production system for the user's platform:

YouTube script structure:

• Hook (first 30 seconds — stop the scroll)
• Problem agitation
• Solution walkthrough
• 3 key insights
• CTA
• End screen tease for next video

Podcast episode structure:

• Cold open / teaser clip
• Intro + episode framing
• Segment 1-3 with transitions
• Listener CTA
• Outro with next episode preview

Newsletter structure:

• Subject line + preview text
• Opening hook (1-2 sentences)
• Main content section
• One clear CTA
• PS line (highest-read section after subject line)

TikTok/Shorts structure:

• Hook (first 1-3 seconds)
• Setup (the problem/question)
• Payoff (the answer/reveal)
• CTA or loop trigger

Blog structure:

• H1 + meta description
• Hook paragraph
• Table of contents
• Sections with H2/H3 hierarchy
• Key takeaways box
• CTA

Generate one complete example using a title from the Phase 3 roadmap. Set the tone based on Phase 2 brand identity.

Output: content-launchpad/04-production-system.md

Phase 5: Discovery & Packaging

For the first 3 pieces from the roadmap, generate:

All platforms:

• 3 title/headline variations for A/B testing
• Platform-optimized description/show notes/meta description with keywords

Platform-specific:

• YouTube: 3 thumbnail concepts with text overlay copy, 10 tags, timestamps template
• Podcast: Cover art direction, episode description template, show notes with chapters
• Newsletter: Subject line A/B variants, preview text, send time recommendation
• TikTok: Caption with hashtags, cover frame text, sound suggestions
• Blog: Meta title/description, OG image concept, internal/external link targets, schema markup suggestions

Output: content-launchpad/05-discovery-packaging.md

Phase 6: Monetization Stack

Build a monetization roadmap based on the brand identity and platform(s):

Include a sponsorship pitch template and a lead magnet concept tied to the brand.

Output: content-launchpad/06-monetization-stack.md

Phase 7: Repurposing Engine

Take one piece of content from the roadmap and demonstrate how to repurpose it into 7+ pieces across platforms:

Adapt the source format column to whatever the user's primary platform is.

After completing Phase 7: Suggest invoking snowball-content to build the ongoing content multiplication flywheel. The launchpad builds the brand; snowball keeps it fed.

Output: content-launchpad/07-repurposing-engine.md

Common Mistakes