hasparus Marketing
If .claude/product-marketing-context.md exists, read it first. Only ask for info not already covered.
How to Use
- Match user's need to a topic below
- Read
rules/{topic}.md - Read any
references/files linked within
Topics
Copy & Content
| Topic | Use when |
|---|---|
copywriting |
Write/rewrite marketing copy for any page |
copy-editing |
Edit/polish existing copy |
content-strategy |
Plan what content to create and why |
social-content |
Social media posts — LinkedIn, Twitter, Instagram, TikTok |
CRO (Conversion Rate Optimization)
| Topic | Use when |
|---|---|
page-cro |
Optimize any marketing page for conversions |
signup-flow-cro |
Optimize signup/registration flows |
form-cro |
Optimize non-signup forms (lead capture, contact, demo) |
popup-cro |
Create/optimize popups, modals, banners |
onboarding-cro |
Post-signup activation and time-to-value |
paywall-upgrade-cro |
In-app paywalls, upsells, feature gates |
SEO
| Topic | Use when |
|---|---|
seo-audit |
Audit/diagnose SEO issues |
programmatic-seo |
Build SEO pages at scale with templates |
schema-markup |
Implement structured data / JSON-LD |
Growth
| Topic | Use when |
|---|---|
launch-strategy |
Plan product/feature launches |
referral-program |
Design referral/affiliate programs |
free-tool-strategy |
Build free tools for lead gen / SEO |
marketing-ideas |
Brainstorm marketing tactics |
Ads & Email
| Topic | Use when |
|---|---|
paid-ads |
Google, Meta, LinkedIn, Twitter ad campaigns |
email-sequence |
Drip campaigns, welcome sequences, lifecycle emails |
ab-test-setup |
Plan and design A/B tests |
analytics-tracking |
GA4, GTM, event tracking setup |
Strategy
| Topic | Use when |
|---|---|
pricing-strategy |
Pricing tiers, packaging, monetization |
competitor-alternatives |
Comparison and alternative pages |
marketing-psychology |
Mental models and behavioral science for marketing |
product-marketing-context |
Create foundational positioning document |
Output Standards
- Provide alternatives for key elements (headlines, CTAs)
- Annotate choices with rationale
- Prioritize recommendations by impact
- Include meta content (title, description) when relevant