herdiansah Content Marketing and Social Media Strategy
Version: 2.0.0 Priority: P2 (Business)
Overview
Provides a 6-month content calendar (90+ pieces of content), multi-platform SNS strategy, and YouTube channel optimization.
Call Triggers
- "create content strategy"
- "how to grow on social media?"
- "start a YouTube channel"
- "building brand awareness"
P1: Platform-Specific Strategies
| Platform | Uses | Frequency | Optimal Content |
|---|---|---|---|
| Twitter/X | Awareness/Engagement | 3-5x/day | Short sentences, Threads |
| B2B/Recruitment | 3-5x/week | Articles, Case Studies | |
| YouTube | Education/Branding | 1-2x/week | Tutorials, Long-form |
| Visual/Younger Demo | 1-2x/day | Images, Reels | |
| TikTok | Viral/Younger Demo | 1-3x/day | Short Videos |
P2: Content Calendar (6 Month Plan)
| Month | Theme | Blog | Video | SNS |
|---|---|---|---|---|
| 1 | Expand awareness | 4 | 2 | 60 |
| 2 | Education | 4 | 4 | 60 |
| 3 | Case Study | 4 | 4 | 60 |
| 4 | Comparison | 4 | 2 | 60 |
| 5 | Deep digging | 4 | 4 | 60 |
| 6 | Conclusion | 4 | 2 | 60 |
Content Mix:
- Educational (40%): Value Delivery
- Engagement (25%): Community Building
- Promotional (20%): Product Appeal
- News/Updates (15%): What's New
P3: YouTube Optimization (13 Step Workflow)
- Keyword Research (Per video)
- Title Optimization (Per video)
- Thumbnail creation (Per video)
- Description SEO (Per video)
- Tag settings (Per video)
- Add Chapter (Per video)
- End Screen (Per video)
- Add Card (Per video)
- Community Posts (Twice a week)
- Short Posts (3 times a week)
- Analytics Review (Weekly)
- Reply (Daily)
- Collaboration Plan (Monthly)
KPI Goals (Month 1 vs Month 6)
- Registrant: 100 -> 1,000
- Viewing time: 50h -> 500h
- CTR: 3% -> 6%
- Avg Viewership Rating: 30% -> 50%
Success Criteria
- Content Calendar (6 months supply)
- SNS Strategy (3+ platforms)
- YouTube Plan (13 step workflow)
- Set KPIs (Each platform)
Related Skills
- Business Strategy
- Growth Analytics
- Market Research