Customer Matrix — ICP & Audience Segmentation
Triggers: customer matrix, ICP, ideal customer, audience segment, target customer, buyer persona
ICP TEMPLATE
Industry: [vertical] Size: [employees / revenue] Pain: [top 3 problems they pay to solve] Budget: [$X/mo they spend on this category] Decision maker: [title, seniority] Where they hang: [LinkedIn groups, subreddits, events, newsletters] Trigger events: [what makes them buy NOW — funding, hiring, pain spike]
AUDIENCE SEGMENTS (Meta Ads)
Cold: interests + lookalike 1-5% Warm: video viewers 50%+, website visitors 30-day Hot: add-to-cart, checkout initiated, email list
FOR UGC AGENCY NICHE TARGETING
Supplements: founders 28-45, high cortisol keywords, biohacking groups Skincare: women 24-40, beauty subreddits, dermatologist followers