Customer Matrix

Customer Matrix — ICP & Audience Segmentation

hmzainjamil Updated

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Customer Matrix — ICP & Audience Segmentation

Triggers: customer matrix, ICP, ideal customer, audience segment, target customer, buyer persona

ICP TEMPLATE

Industry: [vertical] Size: [employees / revenue] Pain: [top 3 problems they pay to solve] Budget: [$X/mo they spend on this category] Decision maker: [title, seniority] Where they hang: [LinkedIn groups, subreddits, events, newsletters] Trigger events: [what makes them buy NOW — funding, hiring, pain spike]

AUDIENCE SEGMENTS (Meta Ads)

Cold: interests + lookalike 1-5% Warm: video viewers 50%+, website visitors 30-day Hot: add-to-cart, checkout initiated, email list

FOR UGC AGENCY NICHE TARGETING

Supplements: founders 28-45, high cortisol keywords, biohacking groups Skincare: women 24-40, beauty subreddits, dermatologist followers

hmzainjamil/claude-ai-skills/tree/main/customer-matrix commit 8de07b8875

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