Content Audit

Content Integrity Audit

Thoroughly evaluate all aspects of your content against Google AdSense Content Integrity standards. Checks for originality, depth, volume, structure, and freshness across your entire site.

Purpose

Verify that your content meets Content Integrity (CI) criteria from the ARB benchmark:

• Minimum volume and depth
• Original vs. scraped/duplicated content
• Proper metadata (titles, descriptions)
• Heading hierarchy and structure
• Content freshness and updates
• Quality of multimedia content

Quick Start

Input: Website URL or local project source Output: Markdown checklist + violation details + content quality score Optional Scripts: Text extraction, duplication detection, metadata validation Time: 10-20 minutes

Scoring Mode & Aggregation Contract

This skill contributes CI signals into one of three benchmark scopes:

• Core 79: required coverage is CI01-CI14
• Core 79 + Profile: required coverage is CI01-CI14 plus any CI extension items selected by the site-type profile or conditional triggers
• Full 105: cover CI01-CI18

When exporting structured results, include:

• score_mode
• covered_items
• missing_items
• selected_profile_items limited to CI items
• triggered_extension_items limited to CI items

Workflow

Step 1: Content Inventory

Gather all content for analysis:

• Crawl website or scan project files for HTML/content
• Build content inventory (pages, word counts, types)
• Extract text, headings, and metadata

Step 2: Run Checks

Execute checks against each CI criterion:

If running in Core 79 mode, CI15-CI18 should be marked as not_in_scope, not silently omitted.

Step 3: Review Violations

Examine violations organized by:

• Severity: Critical (blocks approval) vs. High vs. Medium vs. Low
• Category: Volume, Originality, Structure, Metadata, Freshness, Multimedia
• Scope: How many pages affected
• Example: Sample page(s) showing the violation

Step 4: Generate Report

Produces detailed report showing:

• Overall content quality score (0-100)
• Declared score mode and CI scope used
• Per-criterion compliance
• Violation summary with counts
• Problem pages (highest priority)
• Content statistics (avg length, freshness, etc.)

Checklist

1. ✓ Select input mode (URL or source path)
2. ✓ Build content inventory
3. ✓ Check minimum volume (CI01)
4. ✓ Check originality (CI02)
5. ✓ Verify content depth (CI03)
6. ✓ Validate language support (CI04)
7. ✓ Assess freshness (CI05)
8. ✓ Check for thin pages (CI06)
9. ✓ Detect self-duplication (CI07)
10. ✓ Evaluate AI content (CI08)
11. ✓ Verify user focus (CI09)
12. ✓ Check media attribution (CI10)
13. ✓ Validate meta descriptions (CI11)
14. ✓ Verify title tags (CI12)
15. ✓ Check heading structure (CI13)
16. ✓ Verify content formatting (CI14)
17. ✓ Check update frequency (CI15)
18. ✓ Verify content consistency (CI16)
19. ✓ Check data freshness (CI17)
20. ✓ Verify multimedia quality (CI18)
21. ✓ Generate comprehensive report
22. ✓ Export to Markdown + JSON
23. ✓ Route to content-improvement-blueprint for fixes

Process Flow

digraph content_audit {
    "Inventory Content" [shape=box];
    "Volume Check" [shape=box];
    "Originality Scan" [shape=box];
    "Depth Analysis" [shape=box];
    "Metadata Verify" [shape=box];
    "Structure Check" [shape=box];
    "Freshness Review" [shape=box];
    "Multimedia Review" [shape=box];
    "Analyze Results" [shape=box];
    "Generate Report" [shape=box];
    "Export Results" [shape=box];
    "Route to Fix" [shape=doublecircle];

    "Inventory Content" -> "Volume Check";
    "Volume Check" -> "Originality Scan";
    "Originality Scan" -> "Depth Analysis";
    "Depth Analysis" -> "Metadata Verify";
    "Metadata Verify" -> "Structure Check";
    "Structure Check" -> "Freshness Review";
    "Freshness Review" -> "Multimedia Review";
    "Multimedia Review" -> "Analyze Results";
    "Analyze Results" -> "Generate Report";
    "Generate Report" -> "Export Results";
    "Export Results" -> "Route to Fix";
}

Detailed Criteria

Volume & Originality Checks (CI01-CI02)

CI01: Minimum Content Volume

• Each page must have ≥300 words of original body content
• Excludes navigation, sidebars, footers
• Detection: Count prose paragraphs after removing boilerplate

CI02: Originality

• Check against common sources (Wikipedia, forums, competitor sites)
• Detect verbatim copy-paste passages
• Tools: Built-in plagiarism checker or external API integration

Depth & Language (CI03-CI04)

CI03: Content Depth

• Content goes beyond dictionary definitions
• Provides actionable insight or unique perspective
• Evaluation: Manual or AI-assisted depth scoring

CI04: Supported Language

• Primary language in Google's language list
• Language tag validation

Freshness Checks (CI05, CI15)

CI05: Content Freshness

• High-value pages updated ≤12 months ago
• Examples: How-to guides, reviews, news

CI15: Update Frequency

• Evergreen content shows regular updates (quarterly minimum)
• Examples: Tutorials, reference material

Structure & Format (CI13-CI14)

CI13: Heading Hierarchy

• Exactly one H1 per page
• Logical H2-H6 nesting (no skips like H1→H3)
• All headings relevant to content

CI14: Content Structure

• Effective use of lists, tables, bullet points
• Proper spacing and formatting
• Readable length paragraphs (not walls of text)

Metadata Quality (CI11-CI12)

CI11: Meta Description

• 120-158 characters (ideal)
• Unique per page
• Accurately describes content

CI12: Title Tag

• 50-60 characters (ideal)
• Unique per page
• Primary keyword near start
• Accurate and compelling

Duplication & Consistency (CI07, CI16)

CI07: No Self-Duplicate Content

• Same long-form text not repeated across pages
• Flags: Excessive category page duplication, duplicate blog posts
• Solution: Consolidate or significantly rewrite

CI16: Content Consistency

• Same topic treated consistently across pages
• No contradictory information
• Related pages link to each other

Special Content (CI08, CI10, CI18)

CI08: AI Content

• If AI-generated, must add unique value
• Verify: Unique data, perspective, or analysis
• Flag: Generic AI-generated content without additions

CI10: Media Aggregation

• Embedded videos/images have original commentary
• Not just copied from other sources
• Provides context or analysis

CI18: Multimedia Quality

• Videos have transcripts or closed captions
• Audio content has text summaries
• Media loads properly and is relevant

Output Formats

Markdown Checklist

# Content Audit Report
## Overall Score: 78/100

### Critical Issues (Must Fix)
- CI01: 45% of pages below 300 words
  - Example pages: /blog/tips, /guides/intro
  
### High Priority
- CI02: 3 pages with potential plagiarism detected
  ...

### Medium Priority
- CI11: 80% of meta descriptions not optimized
  ...

JSON Report

{
  "audit_date": "2026-05-03",
  "site_url": "https://example.com",
  "score_mode": "Core 79 + Profile",
  "items_evaluated": ["CI01", "CI02", "CI03", "CI04", "CI05", "CI06", "CI07", "CI08", "CI09", "CI10", "CI11", "CI12", "CI13", "CI14"],
  "overall_score": 78,
  "criteria": {
    "CI01": { "status": "fail", "pages_affected": 5, "examples": [...] },
    "CI02": { "status": "pass", "notes": "Clean" },
    ...
  },
  "statistics": {
    "total_pages": 45,
    "avg_word_count": 680,
    "thin_pages_percent": 15,
    ...
  }
}

Detailed Analysis

• Pages with violations linked and annotated
• Specific line-by-line issues
• Quick-fix suggestions for each

Supported Check Modes

URL Mode

• Live crawl the website
• Fetch actual HTML and content
• Real-time SEO metadata extraction
• Performance included

Source Mode

• Parse local HTML/MD files
• Analyze source code structure
• Check version control history for freshness
• No live requests needed

Manual Mode

• Answer questions about content strategy
• Upload screenshots or samples
• Manual verification of subjective criteria

Integration with Other Skills

[content-audit] provides input to:
└─→ [content-improvement-blueprint]
    ├─→ Detailed rewriting guide
    ├─→ Volume expansion strategies
    ├─→ Originality tips
    └─→ Metadata optimization

[ads-readiness-assessment] calls this skill
[resubmission-readiness-check] verifies fixes

Common Violations & Fixes

Thin Pages (CI01)

Problem: Pages under 300 words Fix: Expand content, add examples, provide more detail Time: 30 min - 2 hours per page

Plagiarism/Duplication (CI02, CI07)

Problem: Copy-pasted or repeated content Fix: Rewrite in own words, add unique perspective Time: 1-3 hours per page

Poor Metadata (CI11, CI12)

Problem: Missing or generic titles/descriptions Fix: Write unique, keyword-rich metadata Time: 5-10 min per page

No Structure (CI14)

Problem: Wall-of-text paragraphs, no formatting Fix: Add headings, bullet points, lists Time: 15-30 min per page

Outdated Content (CI05)

Problem: Haven't updated in >12 months Fix: Review, update facts, refresh examples Time: 30 min - 2 hours per page

Running Automated Checks

Optional: Use provided scripts for automation

# Check all HTML files in a directory
node content-audit/checks.js ./website-source/

# Generate report
npm run report

Produces:

• content-violations.json - Machine-readable report
• content-audit.md - Human-readable report
• pages-needing-work.csv - Prioritized fix list

Next Steps

Based on your audit results:

1. Critical Issues: Fix immediately using content-improvement-blueprint
2. High Priority: Schedule fixes before resubmission
3. Medium/Low: Improve post-approval
4. Verification: Re-run audit after major changes
5. Submit: Use resubmission-readiness-check before submission

Related Skills:

• Fix content issues → content-improvement-blueprint
• Full site assessment → ads-readiness-assessment
• Final verification → resubmission-readiness-check