Policy Risk Scanner

Policy Risk Scanner

Comprehensive policy compliance risk assessment. Identifies content violations, prohibited material, deceptive practices, and policy risks that would block Google AdSense approval.

Scoring Mode & Aggregation Contract

Output fields required (for aggregation by ads-readiness-assessment):

• score_mode: one of Core 79, Core 79 + Profile, Full 105
• pillar: PC
• items_evaluated: list of item IDs actually checked
• veto_triggered: true / false + which item(s)
• extension_findings: any PC12–PC13 issues found even when in Core 79 mode (flag for operator)

Rule: Items not in scope for the chosen mode must be labeled not_in_scope — never omitted silently.

Purpose

Detect policy compliance (PC) risks that would trigger rejections:

• Prohibited content (illegal, hateful, adult, dangerous)
• Deceptive and misleading claims
• Harmful health/financial misinformation
• Malware and unwanted software
• Data protection and privacy issues
• Affiliate disclosure violations
• Regulated content handling (gambling, tobacco, alcohol)

Quick Start

Input: Website content or URL Output: Risk classification (Critical/High/Medium/Low) + remediation paths Optional Scripts: Keyword matching, content scanning Time: 10-20 minutes

Workflow

Step 1: Content Category Assessment

Determine site's primary content categories and associated risks:

• Adult/explicit content potential
• Health/medical claims potential
• Financial/investment advice potential
• Gambling/betting potential
• Tobacco/alcohol content potential
• Legal/regulated content potential

Step 2: Prohibited Content Scan

Scan for explicitly prohibited material:

• Illegal content (hacking guides, counterfeits, IP infringement) (PC01)
• Dangerous/hateful content (threats, harassment, targeted attacks) (PC02)
• Explicit sexual content (without proper adult agreement) (PC03)
• Deceptive claims (false health, financial, electoral claims) (PC04)
• Health misinformation (anti-vaccine, COVID denial, conversion therapy) (PC05)
• Facilitation of dishonesty (forgery guides, academic dishonesty) (PC06)
• Malware/unwanted software (downloads without consent) (PC07)
• Animal abuse (dogfighting, wildlife trafficking) (PC08)

Step 3: Policy Area Assessment

Evaluate specific policy areas:

• Affiliate disclosure presence/visibility (PC10)
• Regulated content proper handling (PC09)
• Ad quantity compliance (PC12)
• Ad code placement (PC13)
• User data rights availability (PC11)

Step 4: Risk Classification

Score findings by severity:

• Critical (blocks approval): Illegal content, harmful health misinformation, malware
• High (likely rejection): Deceptive claims, missing affiliate disclosure, adult content
• Medium (may cause issues): Missing privacy policy, improper regulated content
• Low (minor issue): Ad placement suboptimal

Step 5: Generate Risk Report

Produces detailed risk report with:

• Overall compliance score (0-100)
• Risk categories and counts
• Specific problem URLs/content
• Remediation paths for each risk
• Legal/policy references

Checklist

1. ✓ Identify content categories
2. ✓ Scan for illegal content (PC01)
3. ✓ Scan for hateful/dangerous content (PC02)
4. ✓ Check for explicit sexual content (PC03)
5. ✓ Scan for deceptive claims (PC04)
6. ✓ Check for health misinformation (PC05)
7. ✓ Check for dishonesty facilitation (PC06)
8. ✓ Check for malware/unwanted software (PC07)
9. ✓ Check for animal abuse content (PC08)
10. ✓ Verify affiliate disclosures (PC10)
11. ✓ Check regulated content handling (PC09)
12. ✓ Review privacy policy (PC11)
13. ✓ Check ad quantity (PC12)
14. ✓ Verify ad code placement (PC13)
15. ✓ Classify risks by severity
16. ✓ Generate risk report
17. ✓ Export JSON + Markdown
18. ✓ Route to policy-remediation-plan for fixes

Process Flow

digraph policy_scan {
    "Content Category" [shape=box];
    "Illegal Check" [shape=box];
    "Hateful Check" [shape=box];
    "Adult Check" [shape=box];
    "Deceptive Check" [shape=box];
    "Misinformation Check" [shape=box];
    "Malware Check" [shape=box];
    "Privacy Check" [shape=box];
    "Affiliate Check" [shape=box];
    "Regulated Check" [shape=box];
    "Classify Risks" [shape=box];
    "Generate Report" [shape=box];
    "Route to Fix" [shape=doublecircle];

    "Content Category" -> "Illegal Check";
    "Illegal Check" -> "Hateful Check";
    "Hateful Check" -> "Adult Check";
    "Adult Check" -> "Deceptive Check";
    "Deceptive Check" -> "Misinformation Check";
    "Misinformation Check" -> "Malware Check";
    "Malware Check" -> "Privacy Check";
    "Privacy Check" -> "Affiliate Check";
    "Affiliate Check" -> "Regulated Check";
    "Regulated Check" -> "Classify Risks";
    "Classify Risks" -> "Generate Report";
    "Generate Report" -> "Route to Fix";
}

Detailed Risk Categories

Illegal Content (PC01) — CRITICAL

Criteria:

• Hacking guides or tutorials
• Counterfeit goods sales or promotion
• IP infringement (piracy, stolen content)
• Controlled substance sales
• Weapons sales or illegal weaponry
• Forged documents or credentials
• Human trafficking content

Detection:

• Keywords: "crack software", "counterfeit", "buy drugs", "fake passport"
• Download links to suspicious files
• Marketplace listings for contraband

Risk: CRITICAL - Automatic rejection

Hateful & Dangerous Content (PC02) — CRITICAL

Criteria:

• Incitement to violence or terrorism
• Harassment, threats, bullying
• Targeted attacks on groups/individuals
• Slurs or dehumanizing language
• Calls for violence against persons
• Extremist propaganda

Detection:

• Violent rhetoric analysis
• Targeted harassment campaigns
• Extremist organization affiliations
• Threat language patterns

Risk: CRITICAL - Automatic rejection

Adult/Explicit Content (PC03) — HIGH (Unless Proper Agreement)

Criteria:

• Sexually explicit imagery or videos
• Pornographic content
• Graphic sexual descriptions
• Adult services (escort, cam, etc.)

Exceptions:

• Educational/medical content (anatomy, reproduction)
• Artistic nude content (with proper context)
• Sites with valid AdSense Adult Content agreement

Detection:

• Image analysis
• Text pattern recognition
• Metadata scanning

Risk: HIGH - Likely rejection without agreement

Deceptive & Misleading Claims (PC04) — HIGH

Criteria:

• False health claims (miracle cures, unproven treatments)
• False financial claims (guaranteed returns, get-rich schemes)
• False election/voting claims
• Impersonation (fake credentials, false authority)
• Misleading comparisons or statistics

Detection:

• Claims analysis against scientific consensus
• Fact-checking against credible sources
• Pattern recognition for common scams

Examples:

• "This supplement cures cancer" (unproven)
• "Double your money in 24 hours" (unrealistic)
• "Lose 50 pounds in 1 week" (dangerous/false)

Risk: HIGH - Likely rejection

Health Misinformation (PC05) — CRITICAL

Criteria:

• Anti-vaccine content or vaccine hesitancy
• COVID-19 denial or conspiracy theories
• Conversion therapy promotion
• Denial of established medical facts
• Dangerous medical advice
• Promotion of quackery

Detection:

• Known misinformation sources/claims
• Fact-checking against WHO, CDC, medical authorities
• Context analysis

Risk: CRITICAL - Automatic rejection

Facilitation of Dishonesty (PC06) — HIGH

Criteria:

• Hacking/credential theft tutorials
• Academic dishonesty guides (essay mills, cheating)
• Phishing or social engineering guides
• Fraud tutorials
• Plagiarism facilitation
• Test cheating guides

Detection:

• Tutorial content analysis
• Step-by-step instruction patterns
• Illegal activity facilitation language

Risk: HIGH - Likely rejection

Malware & Unwanted Software (PC07) — CRITICAL

Criteria:

• Downloads that install spyware, malware, trojans
• Forced/deceptive software installation
• Ransomware distribution
• Botnet/zombie computer recruitment
• Unwanted browser modifications

Detection:

• Download file analysis (if possible)
• Security database cross-reference
• Installation prompt examination
• Software bundle analysis

Risk: CRITICAL - Automatic rejection

Animal Abuse (PC08) — CRITICAL

Criteria:

• Dogfighting or cockfighting promotion/content
• Wildlife trafficking
• Endangered species sales
• Animal torture or abuse content
• Illegal hunting/trapping promotion

Detection:

• Content imagery and description analysis
• Marketplace listing detection
• Animal trafficking keywords

Risk: CRITICAL - Automatic rejection

Affiliate Link Compliance (PC10) — HIGH

Criteria:

• Any page with affiliate links MUST have visible disclosure
• Disclosure must be clear, conspicuous, and easy to find
• FTC requirements compliance
• Local jurisdiction requirements (UK, EU, Canada, etc.)

Detection:

• Scan for affiliate URL patterns (Amazon, CJA, Impact, etc.)
• Search for affiliate disclosure statements
• Verify visibility and conspicuousness

Common Failures:

• Affiliate links without any disclosure
• Disclosure buried in fine print
• Disclosure only in footer
• Generic "we may earn commissions" without clarity

Remediation:

• Add clear, visible disclosure before any affiliate link
• Example: "As an Amazon Associate, we earn from qualifying purchases"
• Disclosure should be at top of post or near link

Risk: HIGH - Common rejection reason

Regulated Content Handling (PC09)

For Gambling Content:

• Must comply with AdSense gambling policy
• May need separate gambling agreement
• Geographic restrictions apply

For Tobacco Content:

• Limited to education, advocacy, medical topics
• No sales or promotion
• Age-gating may be required

For Alcohol Content:

• Educational/advocacy content allowed
• Sales not allowed
• Age restrictions required

Risk: MEDIUM-HIGH depending on content type

User Data Rights (PC11)

Criteria:

• Privacy policy explaining how data is collected/used
• Users can request data deletion/export
• GDPR compliance (if EU users)
• CCPA compliance (if California users)
• Data retention policy

Detection:

• Privacy policy existence and completeness
• Data request process availability
• Consent mechanisms

Risk: MEDIUM - May cause approval delay

Ad Quantity & Code Placement (PC12, PC13)

PC12: Ad Quantity (Active Phase)

• Max 3 ad units per page (excluding auto-ads)
• Violation more likely post-approval

PC13: Ad Code Placement

• Code in <head> or before </body> closing
• Not in HTML comments or broken tags
• Proper formatting

Risk: MEDIUM-HIGH - Post-approval focus

Output Formats

Risk Classification Report

# Policy Compliance Risk Report
## Overall Compliance Score: 45/100

### CRITICAL RISKS — Must Fix Before Submission
- [PC05] Health Misinformation: Anti-vaccine content found
  Pages: /health/vaccines, /blog/alternatives-to-vaccines
  Recommendation: Remove or substantially revise
  
- [PC07] Malware Risk: Suspicious download detected
  Page: /tools/free-downloader
  Details: EXE file without clear consent messaging

### HIGH RISKS — Should Fix Before Submission
- [PC10] Missing Affiliate Disclosure (20 instances)
  Pages: 15 blog posts with Amazon affiliate links
  Recommendation: Add FTC disclosure statement
  
- [PC04] Deceptive Health Claims: "Cures arthritis" claim
  Page: /supplements/arthritis-miracle
  Recommendation: Soften to "may help" or add studies

### MEDIUM RISKS — Address Post-Approval
- [PC11] Incomplete Privacy Policy
  Missing: Data retention period, user deletion process
  
### LOW RISKS — Monitor
- [PC01] Regulated Content Setup
  Gambling content present; monitor for policy changes

JSON Risk Analysis

{
  "scan_date": "2026-05-03",
  "site_url": "https://example.com",
  "score_mode": "Core 79 + Profile",
  "items_evaluated": ["PC01", "PC02", "PC03", "PC04", "PC05", "PC06", "PC07", "PC08", "PC09", "PC10", "PC11"],
  "overall_score": 45,
  "veto_triggered": false,
  "risks": [
    {
      "criterion": "PC05",
      "severity": "CRITICAL",
      "type": "Health Misinformation",
      "count": 2,
      "pages": ["/health/vaccines"],
      "details": "Anti-vaccine claims without scientific support",
      "remediation": "Remove or provide scientific references"
    },
    ...
  ],
  "critical_count": 2,
  "high_count": 5,
  "medium_count": 3,
  "low_count": 1
}

Supported Check Modes

URL Mode

• Crawl and analyze all site content
• Automatic keyword matching
• Download file scanning (if applicable)
• Real-time policy database checking

Source Mode

• Analyze local HTML/content files
• Static content analysis
• No live crawling needed

Manual Mode

• Answer questions about content categories
• Upload content samples
• Manual review of problem areas
• Guided risk assessment

Automated Scanning Scripts

Optional scripts for policy compliance scanning:

# Scan site for policy violations
npm run policy-scan https://example.com

# Generate risk report
npm run risk-report

# Find affiliate link violations
npm run affiliate-check

# Screen for prohibited keywords
npm run prohibited-keyword-scan

Outputs:

• policy-violations.json - Violations by criterion
• risk-report.md - Human-readable report
• critical-issues.csv - Issues needing immediate action
• remediation-guide.md - How to fix each issue

Integration with Other Skills

[policy-risk-scanner] provides input to:
└─→ [policy-remediation-plan]
    ├─→ Content removal/revision strategies
    ├─→ Affiliate disclosure templates
    ├─→ Privacy policy generators
    ├─→ Data protection implementation
    └─→ Regulated content handling guides

[ads-readiness-assessment] calls this skill
[resubmission-readiness-check] verifies fixes

Common Violations & Remediation

Health Misinformation

Issue: "Our supplement cures cancer" Fix: Rewrite to "May support immune health" with studies Time: 1-2 hours per page Priority: CRITICAL

Missing Affiliate Disclosure

Issue: Amazon links without FTC disclosure Fix: Add "As an Amazon Associate, we earn from..." Time: 5-10 min per post Priority: HIGH

Deceptive Claims

Issue: "Guaranteed to lose 50 pounds" Fix: Add disclaimers, use cautious language Time: 30-60 min per page Priority: HIGH

Incomplete Privacy Policy

Issue: No data deletion/export process described Fix: Update privacy policy + add request form Time: 2-4 hours Priority: MEDIUM

Unverified Medical Claims

Issue: Recommending treatment without evidence Fix: Add disclaimers, cite studies, recommend doctors Time: 1-2 hours per page Priority: CRITICAL

Key Principles

1. User Safety First: Google prioritizes user safety over content freedom
2. Scientific Consensus: Claims must align with established science
3. Transparency: Clear disclosure of financial interests and risks
4. Data Protection: User data must be properly protected
5. No Manipulation: No deceptive design or dishonest claims

Next Steps

1. Critical Issues: Fix or remove critical violations immediately
2. High Priority: Address before submission
3. Medium Issues: Plan for post-approval fixes
4. Documentation: Keep evidence of fixes for resubmission
5. Verification: Re-run scan after major revisions

Related Skills:

• Fix policy issues → policy-remediation-plan
• Full site assessment → ads-readiness-assessment
• Final verification → resubmission-readiness-check