Amazon Ads
Strategic guide for managing Amazon Ads Sponsored Products campaigns. Research first, validate products, optimize for ACoS targets.
Requirements
If amazon_ads_list_profiles is not in the tool list, stop and tell the user to enable Hyper MCP and connect Amazon Ads.
Out of scope — defer to other skills
- Creative generation (product imagery, copy) →
ad-creative-generation / image-generation.
- Cross-platform campaign launches → use this skill for Amazon, then invoke
meta-ads / google-ads separately.
Tool surface
| Tool |
Purpose |
amazon_ads_list_profiles, amazon_ads_run_health_check |
Profile discovery + integration health. |
amazon_ads_list_campaigns, amazon_ads_create_campaign, amazon_ads_update_campaign |
Campaign lifecycle. |
amazon_ads_create_ad_group, amazon_ads_create_product_ad |
Ad group + product ad creation. |
amazon_ads_create_keyword, amazon_ads_create_negative_keyword, amazon_ads_create_campaign_negative_keyword |
Keyword targeting. |
amazon_ads_create_product_target, amazon_ads_create_negative_product_target |
Product (ASIN/category) targeting. |
amazon_ads_create_budget_rule, amazon_ads_list_budget_rules |
Budget automation. |
amazon_ads_create_report, amazon_ads_get_report_status |
Performance reporting. |
amazon_ads_get_bid_recommendations |
Theme-based bid recommendations. |
Critical Rules
CRITICAL: Keyword, negative keyword, product ad, and product target operations require BOTH ad_group_id AND campaign_id. Omitting campaign_id causes validation errors.
CRITICAL: Keywords and product targets cannot coexist in the same ad group. Choose one targeting type per ad group.
CRITICAL: AUTO campaigns only allow negative keywords and negative product targets. Positive keywords and product targets are rejected.
CRITICAL: Campaign dates use YYYY-MM-DD format. Budget rule dates use YYYYMMDD format. Do not mix these up.
CRITICAL: Create campaigns with state "PAUSED". Never launch live without user review.
CRITICAL: Negative product targets only support ASIN_SAME_AS and ASIN_BRAND_SAME_AS expressions. Category exclusions are not supported.
CRITICAL: All enum values must be UPPERCASE: PAUSED, ENABLED, BROAD, PHRASE, EXACT, NEGATIVE_EXACT, NEGATIVE_PHRASE, MANUAL, AUTO.
IMPORTANT: Portfolio operations return 404 for vendor accounts. Use campaign-level management instead.
IMPORTANT: Budget rule listing may return empty even after successful creation. Track rule IDs from creation responses.
IMPORTANT: All budgets are in dollars (not cents, not micros). $25 daily budget = 25.
Core process
Discovery → Research (products + keywords) → Strategy (auto vs manual) → Approve Summary → Create (PAUSED) → Add Keywords/Products → Add Negatives → Test (1–3 days) → Optimize → Activate only with user approval.
All reference files live in references/. Read them at references/<file> (e.g. references/discovery.md).
Routing table
| The user wants to… |
Read these files first |
| Launch a Sponsored Products campaign |
references/discovery.md → references/campaign-creation.md |
| Add keywords / negatives / product targets to an existing campaign |
references/campaign-creation.md |
| Automate budgets (schedule or performance rules) |
references/budget-rules.md |
| Analyze performance / ACoS / search terms |
references/reporting.md |
| Get bid recommendations |
references/reporting.md |
| Work across marketplaces (multi-profile) |
references/reporting.md |
| Goal not yet clear |
references/discovery.md — discovery clarifies the goal |
Campaign Statuses
PAUSED: Created but not live (safe default).ENABLED: Running and spending budget.ARCHIVED: Deleted (cannot be restored).
Known Limitations
| Issue |
Workaround |
| Portfolio operations return 404 (vendor) |
Use campaign-level grouping + naming conventions. |
| Budget rule listing may return empty |
Track rule IDs from creation responses. |
| Category recommendations may fail (500) |
Use manual research or dashboard. |
Safety Rules
Never:
- Assume ASINs or keywords — always ask.
- Skip the research/audit phase.
- Create campaigns without explicit approval.
- Set campaigns to ENABLED without user consent.
- Ignore ACoS targets when recommending bids.
- Add products the user hasn't confirmed.
- Mix keywords and product targets in the same ad group.
- Omit
campaign_id from keyword/product operations.
1---2name: amazon-ads3description: Plan and create Amazon Sponsored Products campaigns end-to-end via the Hyper MCP. Use when the user wants to launch Amazon Ads, set up Sponsored Products, manage keyword targeting and bids, configure ASIN or category product targeting, add negative keywords, automate budget rules, analyze ACoS / ROAS, or generate Sponsored Products reports. Also triggers on amazon ppc, amazon campaign, amazon keywords, or amazon report.4---56# Amazon Ads78Strategic guide for managing Amazon Ads Sponsored Products campaigns. Research first, validate products, optimize for ACoS targets.910## Requirements1112- **Hyper MCP installed and connected.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp)13- **Amazon Ads integration connected** at [https://app.hyperfx.ai/apps](https://app.hyperfx.ai/apps).1415If `amazon_ads_list_profiles` is not in the tool list, stop and tell the user to enable Hyper MCP and connect Amazon Ads.1617## Out of scope — defer to other skills1819- **Creative generation** (product imagery, copy) → [`ad-creative-generation`](../ad-creative-generation) / [`image-generation`](../image-generation).20- **Cross-platform campaign launches** → use this skill for Amazon, then invoke `meta-ads` / `google-ads` separately.2122## Tool surface2324| Tool | Purpose |25| --- | --- |26| `amazon_ads_list_profiles`, `amazon_ads_run_health_check` | Profile discovery + integration health. |27| `amazon_ads_list_campaigns`, `amazon_ads_create_campaign`, `amazon_ads_update_campaign` | Campaign lifecycle. |28| `amazon_ads_create_ad_group`, `amazon_ads_create_product_ad` | Ad group + product ad creation. |29| `amazon_ads_create_keyword`, `amazon_ads_create_negative_keyword`, `amazon_ads_create_campaign_negative_keyword` | Keyword targeting. |30| `amazon_ads_create_product_target`, `amazon_ads_create_negative_product_target` | Product (ASIN/category) targeting. |31| `amazon_ads_create_budget_rule`, `amazon_ads_list_budget_rules` | Budget automation. |32| `amazon_ads_create_report`, `amazon_ads_get_report_status` | Performance reporting. |33| `amazon_ads_get_bid_recommendations` | Theme-based bid recommendations. |3435## Critical Rules3637> **CRITICAL**: Keyword, negative keyword, product ad, and product target operations require BOTH `ad_group_id` AND `campaign_id`. Omitting `campaign_id` causes validation errors.3839> **CRITICAL**: Keywords and product targets cannot coexist in the same ad group. Choose one targeting type per ad group.4041> **CRITICAL**: AUTO campaigns only allow negative keywords and negative product targets. Positive keywords and product targets are rejected.4243> **CRITICAL**: Campaign dates use `YYYY-MM-DD` format. Budget rule dates use `YYYYMMDD` format. Do not mix these up.4445> **CRITICAL**: Create campaigns with state `"PAUSED"`. Never launch live without user review.4647> **CRITICAL**: Negative product targets only support `ASIN_SAME_AS` and `ASIN_BRAND_SAME_AS` expressions. Category exclusions are not supported.4849> **CRITICAL**: All enum values must be UPPERCASE: `PAUSED`, `ENABLED`, `BROAD`, `PHRASE`, `EXACT`, `NEGATIVE_EXACT`, `NEGATIVE_PHRASE`, `MANUAL`, `AUTO`.5051> **IMPORTANT**: Portfolio operations return 404 for vendor accounts. Use campaign-level management instead.5253> **IMPORTANT**: Budget rule listing may return empty even after successful creation. Track rule IDs from creation responses.5455> **IMPORTANT**: All budgets are in dollars (not cents, not micros). $25 daily budget = `25`.5657## Core process5859Discovery → Research (products + keywords) → Strategy (auto vs manual) → Approve Summary → Create (PAUSED) → Add Keywords/Products → Add Negatives → Test (1–3 days) → Optimize → Activate only with user approval.6061> **All reference files live in `references/`.** Read them at `references/<file>` (e.g. `references/discovery.md`).6263## Routing table6465| The user wants to… | Read these files first |66|---|---|67| Launch a Sponsored Products campaign | [references/discovery.md](references/discovery.md) → [references/campaign-creation.md](references/campaign-creation.md) |68| Add keywords / negatives / product targets to an existing campaign | [references/campaign-creation.md](references/campaign-creation.md) |69| Automate budgets (schedule or performance rules) | [references/budget-rules.md](references/budget-rules.md) |70| Analyze performance / ACoS / search terms | [references/reporting.md](references/reporting.md) |71| Get bid recommendations | [references/reporting.md](references/reporting.md) |72| Work across marketplaces (multi-profile) | [references/reporting.md](references/reporting.md) |73| Goal not yet clear | [references/discovery.md](references/discovery.md) — discovery clarifies the goal |7475## Campaign Statuses7677- `PAUSED`: Created but not live (safe default).78- `ENABLED`: Running and spending budget.79- `ARCHIVED`: Deleted (cannot be restored).8081## Known Limitations8283| Issue | Workaround |84| --- | --- |85| Portfolio operations return 404 (vendor) | Use campaign-level grouping + naming conventions. |86| Budget rule listing may return empty | Track rule IDs from creation responses. |87| Category recommendations may fail (500) | Use manual research or dashboard. |8889## Safety Rules9091**Never:**92- Assume ASINs or keywords — always ask.93- Skip the research/audit phase.94- Create campaigns without explicit approval.95- Set campaigns to ENABLED without user consent.96- Ignore ACoS targets when recommending bids.97- Add products the user hasn't confirmed.98- Mix keywords and product targets in the same ad group.99- Omit `campaign_id` from keyword/product operations.
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