Iblai Marketing Social Content

/iblai-marketing-social-content

Create engaging social content that builds audience, drives engagement, and supports business goals.

Step 0: Context Check

Read .agents/product-marketing-context.md (or .claude/product-marketing-context.md on older setups) first. Only ask for what isn't there.

Pull this context:

1. Goals

• Primary objective (brand awareness, leads, traffic, community)
• Action you want people to take
• Building personal brand, company brand, or both

2. Audience

• Who you're trying to reach
• Platforms they're most active on
• Content they engage with

3. Brand Voice

• Tone (professional, casual, witty, authoritative)
• Topics to avoid
• Specific terminology or style guidelines

4. Resources

• Time available for social
• Existing content to repurpose
• Can you create video content?

Platform Quick Reference

Detailed platform strategies: references/platforms.md.

Hashtag limits and character counts: references/platform-limits.md.

Content Pillars Framework

Build around 3-5 pillars aligned with your expertise and audience interests.

Example for a SaaS Founder

Pillar Development Questions

Per pillar:

1. What unique perspective do you have?
2. What questions does your audience ask?
3. What content has performed well before?
4. What can you create consistently?
5. What aligns with business goals?

Hook Formulas

The first line determines whether anyone reads the rest.

Curiosity Hooks

• "I was wrong about [common belief]."
• "The real reason [outcome] happens isn't what you think."
• "[Impressive result] — and it only took [surprisingly short time]."

Story Hooks

• "Last week, [unexpected thing] happened."
• "I almost [big mistake/failure]."
• "3 years ago, I [past state]. Today, [current state]."

Value Hooks

• "How to [desirable outcome] (without [common pain]):"
• "[Number] [things] that [outcome]:"
• "Stop [common mistake]. Do this instead:"

Contrarian Hooks

• "Unpopular opinion: [bold statement]"
• "[Common advice] is wrong. Here's why:"
• "I stopped [common practice] and [positive result]."

Post templates and more hooks: references/post-templates.md.

Content Repurposing System

Turn one piece of content into many. The best social content isn't created from scratch — it's extracted from longer-form pillar content and adapted per platform.

Blog Post → Social Content

Podcast / Video → Social Content

Extract "content atoms" — self-contained moments from any long-form content that stand alone:

Podcast repurposing workflow:

1. Get transcript — Whisper, Descript, or your podcast host's transcription
2. Mark timestamps — flag the 5-10 best moments while listening or scanning transcript
3. Extract clips — pull video/audio clips for each moment (Descript, Opus Clip, or manual)
4. Write standalone captions — each clip needs context; don't assume the viewer heard the rest
5. Add subtitles — most social video is watched without sound
6. Schedule across 1-2 weeks — spread one episode across multiple posts

Per episode, aim for:

• 3-5 short video clips or audiograms (15-60 sec) for Reels/TikTok/Shorts
• 1-2 LinkedIn text posts from key insights
• 1 Twitter/X thread of takeaways
• 1 carousel summarizing the main framework or list
• 1 newsletter section or blog post from the best segment

Webinar / Live Event → Social Content

Newsletter → Social Content

Repurposing Workflow

1. Create pillar content (blog, video, podcast, webinar, newsletter)
2. Extract content atoms (5-10 per piece — quotes, stories, tips, data)
3. Adapt to each platform (format, length, tone)
4. Write standalone captions (each post works without context)
5. Schedule across the week (spread distribution, don't dump all at once)
6. Update and reshare (evergreen content can repeat every 3-6 months)

Content Calendar Structure

Weekly Planning Template

Batching Strategy (2-3 hours weekly)

1. Review content pillar topics
2. Write 5 LinkedIn posts
3. Write 3 Twitter threads + daily tweets
4. Create Instagram carousel + Reel ideas
5. Schedule everything
6. Leave room for real-time engagement

Engagement Strategy

Daily Engagement Routine (30 min)

1. Respond to all comments on your posts (5 min)
2. Comment on 5-10 posts from target accounts (15 min)
3. Share/repost with added insight (5 min)
4. Send 2-3 DMs to new connections (5 min)

Quality Comments

• Add new insight, not just "Great post!"
• Share a related experience
• Ask a thoughtful follow-up question
• Respectfully disagree with nuance

Building Relationships

• Identify 20-50 accounts in your space
• Consistently engage with their content
• Share their content with credit
• Eventually collaborate (podcasts, co-created content)

Analytics & Optimization

Metrics That Matter

Awareness: impressions, reach, follower growth rate.

Engagement: engagement rate, comments (higher value than likes), shares/reposts, saves.

Conversion: link clicks, profile visits, DMs received, leads attributed.

Weekly Review

• Top 3 performing posts (why?)
• Bottom 3 posts (what can you learn?)
• Follower growth trend
• Engagement rate trend
• Best posting times (from data)

Optimization Actions

If engagement is low:

• Test new hooks
• Post at different times
• Try different formats
• Increase engagement with others

If reach is declining:

• Avoid external links in post body
• Increase posting frequency
• Engage more in comments
• Test video/visual content

Content Ideas by Situation

When You're Starting Out

• Document your journey
• Share what you're learning
• Curate and comment on industry content
• Engage heavily with established accounts

When You're Stuck

• Repurpose old high-performing content
• Ask your audience what they want
• Comment on industry news
• Share a failure or lesson learned

Scheduling Best Practices

When to Schedule vs. Post Live

Schedule: core content posts, threads, carousels, evergreen content.

Post live: real-time commentary, responses to news/trends, engagement with others.

Queue Management

• Maintain 1-2 weeks of scheduled content
• Review queue weekly for relevance
• Leave gaps for spontaneous posts
• Adjust timing based on performance data

Reverse Engineering Viral Content

Don't guess. Analyze what's working for top creators in your niche:

1. Find creators — 10-20 accounts with high engagement
2. Collect data — 500+ posts for analysis
3. Analyze patterns — hooks, formats, CTAs that work
4. Codify playbook — document repeatable patterns
5. Layer your voice — apply patterns with authenticity
6. Convert — bridge attention to business results

Complete framework: references/reverse-engineering.md.

Short-Form Video (TikTok, Reels, Shorts)

Short-form video is the highest-reach format on every major platform. These frameworks apply across TikTok, Instagram Reels, and YouTube Shorts.

Platform Specs

The 3-Second Rule

You have 3 seconds to stop the scroll. Every video needs three simultaneous hooks:

[VISUAL HOOK] + [VERBAL HOOK] + [TEXT OVERLAY]

All three should hit in the first second.

Video Structures

Problem-Solution (15-30 sec):

[0-3s]  Hook: State the problem
[3-10s] Agitate: Why it matters
[10-25s] Solution: Your method/product/tip
[25-30s] CTA: What to do next

List Format (30-60 sec):

[0-3s]  Hook: "X things that [outcome]"
[3-50s] Items: One every 5-8 seconds
[50-60s] CTA

Tutorial (30-60 sec):

[0-3s]  Hook: Show the end result first
[3-8s]  Overview: "Here's how..."
[8-50s] Steps: Quick, clear instructions
[50-60s] Result + CTA

Caption & Subtitle Best Practices

Captions increase watch time by 25-40%. Most social video is watched without sound.

• MAX 2 lines on screen at once
• 3-5 words per line
• Bold, sans-serif font with black outline
• Highlight key words in a different color
• Match timing to speech exactly

Tools: CapCut (free), Descript, Captions.ai, Premiere Pro.

Content Ideas by Type

Common Mistakes

1. Slow hooks — don't build up to the point
2. No text overlay — many watch without sound
3. Poor audio — bad audio kills retention instantly
4. Too long — if it can be shorter, make it shorter
5. No CTA — tell viewers what to do
6. Ignoring comments — engagement in the first hour matters

Video hook formulas and scripting templates: references/short-form-video.md.

Task-Specific Questions

1. Platform(s) you're focusing on?
2. Current posting frequency?
3. Existing content to repurpose?
4. What content has performed well in the past?
5. Hours per week available?
6. Personal brand, company brand, or both?

Related Skills

• iblai-marketing-copywriting: Longer-form content that feeds social
• iblai-marketing-launch-strategy: Coordinating social with launches
• iblai-marketing-email-sequence: Nurturing social audience via email
• iblai-marketing-psychology: What drives engagement