Content Creation

Content Creation Assistant

Overview

This skill generates ready-to-publish social media content including copy, scripts, and visual direction. It transforms content queue items from content-plan into fully developed content assets.

Marketing OS Workflow Position

brand-voice → content-brief → content-planning → content-creation
                                          ↓
                                        marketing-campaign
                                          ↓
                                          ads-audit

This skill is FOURTH - Create content assets after planning, for immediate publishing or as reference for ad creatives.

Input from:

• /brand-voice - Voice attributes and tone guidelines
• /content-brief - Visual direction, brand voice, key messages
• /content-planning - Content queue with topics, pillars, CTAs

Output for:

• Direct use for posting
• Brief for designers
• /ads-audit - Creative quality reference

Workflow

Step 1: Gather Content Requirements

Before creating content, collect these inputs:

From Content Plan (if available):

• Content ID/Topic from queue
• Platform and format
• Pillar and key message
• CTA specified

Additional Information Needed:

• Specific topic or angle to focus on
• Brand voice preference (casual, professional, playful, etc.)
• Any specific assets or references
• Hashtag requirements

Ask if not provided:

1. Konten untuk platform dan format apa?
2. Topik spesifik apa yang mau diangkat?
3. Ada brand voice atau tone tertentu?
4. Butuh berapa banyak hashtag?

Step 2: Select Content Format

Generate content based on the requested format. See rules/formats.md for detailed specifications for each format type.

Supported Formats:

• Static posts (single image)
• Carousels (multi-slide)
• Videos/Reels (short-form video)
• Stories (ephemeral content)
• Threads (Twitter/X, LinkedIn)

Step 3: Generate Copy/Script

Create compelling copy or script following platform best practices. See rules/copywriting.md for frameworks and techniques.

Step 4: Define Visual Direction

Provide clear visual direction for designers or AI image generation. See rules/visuals.md for guidelines.

Step 5: Add Metadata

Complete the content with hashtags, alt text, and posting metadata.

Output Structure

Each content asset should include:

# [Content ID] - [Platform] [Format]

## Content Overview
- **Platform:** [Platform]
- **Format:** [Format]
- **Topic:** [Topic]
- **Pillar:** [Pillar]

## Copy/Script
[Ready-to-use copy or script]

## Visual Direction
[Detailed visual instructions]

## Metadata
- **Hashtags:** [10-30 relevant hashtags]
- **Alt Text:** [Accessibility description]
- **CTA:** [Call to action]
- **Best Post Time:** [Optimal time]

Platform-Specific Guidelines

See rules/ folder for detailed platform specifications:

• rules/platforms/instagram.md
• rules/platforms/tiktok.md
• rules/platforms/linkedin.md
• rules/platforms/twitter.md

Format-Specific Guidelines

See rules/formats.md for:

• Static post specifications
• Carousel structure and flow
• Video script templates
• Story interactive elements
• Thread structure

Copywriting Frameworks

See rules/copywriting.md for:

• Hook formulas
• CTA templates
• Storytelling structures
• Platform-specific tones

Visual Direction Guidelines

See rules/visuals.md for:

• Composition guidelines
• Color theory for social
• Typography best practices
• Brand element integration

Best Practices

1. Hook first - First 1-3 seconds determine if people stop scrolling
2. Platform-native - Each platform has unique conventions
3. Value upfront - Don't bury the lead
4. Clear CTA - Always tell them what to do next
5. Mobile-first - Most content is consumed on mobile

Quick Start Example

# User runs:
/content-create

# Agent asks:
1. Platform/format? "Instagram Carousel"
2. Topic? "5 tips produktivitas untuk WFH"
3. Brand voice? "Casual, friendly"

# Agent produces:
- Full carousel copy with slide-by-slide breakdown
- Visual direction for each slide
- Hashtags and metadata
- Posting recommendations

Integration with Marketing OS Workflow

Input from:

• /brand-voice - Voice attributes and tone guidelines
• /content-brief - Visual direction, brand voice, key messages
• /content-planning - Content queue with topics, pillars, CTAs

Output for:

• Direct use for posting
• Brief for designers
• Script for video production
• /ads-audit - Creative quality reference when auditing ad creatives

Quick Start Example