Content Planning

Content Calendar & Task Planning

Overview

This skill creates structured content calendars based on brief outputs and organizes tasks in ClickUp for execution. It transforms strategic briefs into actionable content schedules with clear deliverables.

Marketing OS Workflow Position

brand-voice → content-brief → content-planning → content-creation
                                          ↓
                                        marketing-campaign
                                          ↓
                                          ads-audit

This skill is THIRD - Plan content after creating brief, before creating assets.

Input from:

• /brand-voice - Tone and style guidelines
• /content-brief - Audience, angles, platforms, visual direction

Output to:

• /content-creation - Content queue becomes input for asset creation

Workflow

Step 1: Gather Required Context

Before creating a content plan, ensure you have these inputs:

From Brief (if available):

• Content angles and key messages
• Platform strategy
• Target audience
• Visual direction

Additional Information Needed:

• Campaign duration (1 week, 2 weeks, 1 month, etc.)
• Posting frequency per platform
• Start date of campaign
• Whether to create ClickUp tasks (yes/no)

Ask if not provided:

1. Berapa lama durasi campaign yang mau direncanakan?
2. Seberapa sering posting per platform per minggu?
3. Kapan campaign mau mulai?
4. Mau buat ClickUp tasks juga?

Step 2: Define Content Pillars

Based on the brief angles or general content strategy, define 3-5 content pillars:

Content Pillar Framework:

Output Format:

## Content Pillars

1. **[Pillar Name]** - [Brief description]
   - Focus: [What type of content]
   - Frequency: [X posts per week]

2. **[Pillar Name]** - [Brief description]
   - Focus: [What type of content]
   - Frequency: [X posts per week]

Step 3: Create Content Calendar

Build a weekly content structure that can be replicated:

Weekly Structure Template:

Calendar Format:

## Content Calendar

### Week 1: [Dates]

#### Monday, [Date]
- **Instagram (9:00 AM)** - Carousel - [Pillar] - [Topic]
- **TikTok (12:00 PM)** - Video - [Pillar] - [Topic]

#### Tuesday, [Date]
- **LinkedIn (8:00 AM)** - Static Post - [Pillar] - [Topic]
- **Instagram (3:00 PM)** - Story - [Pillar] - [Topic]

[Continue for all days...]

Step 4: Build Content Queue

Create detailed content queue for production:

Content Queue Format:

## Content Queue

| ID | Platform | Format | Pillar | Topic | Key Message | CTA | Due Date | Status |
|----|----------|--------|--------|-------|-------------|-----|----------|--------|
| C001 | Instagram | Carousel | Educational | [Topic] | [Key message] | [CTA] | [Date] | Pending |
| C002 | TikTok | Video | Entertainment | [Topic] | [Key message] | Follow | [Date] | Pending |
| C003 | LinkedIn | Static | Promotional | [Topic] | [Key message] | Link in bio | [Date] | Pending |

Step 5: ClickUp Task Creation (Optional)

If user wants ClickUp tasks, use ClickUp MCP to create:

Task Structure:

## ClickUp Tasks

### Task Format for Each Content Item:
**Task Name:** [ID] [Platform] [Format] - [Topic]
**Description:**
- Platform: [Platform]
- Format: [Format]
- Pillar: [Pillar]
- Topic: [Topic]
- Key Message: [Key message]
- CTA: [CTA]
- Visual Notes: [From brief visual direction]

**Due Date:** [Posting date - 1 day buffer]
**Assignee:** [To be assigned]
**Status:** To Do

ClickUp MCP Usage (when available):

• Create folder for campaign
• Create list for each week
• Create tasks for each content item
• Add tags for platform, format, pillar

Step 6: Output Structure

Compile final content plan:

# [Brand/Campaign] Content Plan

## Campaign Overview
- **Duration:** [X weeks, dates]
- **Platforms:** [List]
- **Total Posts:** [Number]
- **Posting Frequency:** [Posts per week per platform]

## Content Pillars
[From Step 2]

## Weekly Structure
[From Step 3 - show one example week]

## Content Calendar
[From Step 3 - full calendar for all weeks]

## Content Queue
[From Step 4 - detailed table]

## ClickUp Tasks
[From Step 5 - if applicable]

## Production Notes
- **Content batching recommendation:** [Group similar formats together]
- **Lead time needed:** [X days for design, Y days for approval]
- **Posting schedule:** [Best times per platform]

Best Practices

1. Mix content types - Don't overuse any single format or pillar
2. Peak times matter - Schedule posts when audience is most active
3. Batch production - Group similar content for efficient creation
4. Buffer time - Build in 1-2 days buffer for approvals and revisions
5. Platform-native - Adapt content for each platform's unique format

Platform-Specific Best Practices

Instagram

• Feed posts: 3-5 per week max
• Stories: Daily, 3-5 stories per day
• Reels: 2-3 per week for growth
• Best times: 9-11 AM, 7-9 PM (local time)

TikTok

• Posts: 1-3 per day for growth
• Best times: 7-9 AM, 12-3 PM, 7-11 PM
• Trend timing: Jump on trends within 24-48 hours

LinkedIn

• Posts: 2-5 per week
• Best times: 8-10 AM, 5-6 PM on weekdays
• Format: Text, carousel, and PDF perform best

Twitter/X

• Posts: 3-5 per day
• Best times: 8-10 AM, 12-1 PM, 5-6 PM
• Threads: 2-3 threads per week

Common Scenarios

New Product Launch (1 Week Sprint)

• High frequency: 3-4 posts/day across platforms
• Mix: Educational (40%), Promotional (40%), Social Proof (20%)
• Build urgency as launch approaches

Ongoing Brand Presence (Monthly)

• Steady frequency: 1-2 posts/day per platform
• Mix: Educational (30%), Entertainment (25%), Inspiration (20%), Promotional (15%), Community (10%)

Campaign-Heavy (Specific Period)

• Very high frequency: 5+ posts/day
• Heavy on promotional and urgency angles
• Coordinated messaging across all platforms

Integration with Marketing OS Workflow

Input from:

• /brand-voice - Tone and style guidelines for content scheduling
• /content-brief - Audience, angles, platforms, and visual direction

Output to:

• /content-creation - Content queue becomes input for asset creation
• /campaign - Calendar informs paid media scheduling

Quick Start Example

# User runs:
/content-plan

# Agent asks:
1. Duration campaign? "2 minggu"
2. Posting frequency? "Instagram 3x/minggu, TikTok 5x/minggu"
3. Start date? "Senin depan, 17 Februari"
4. ClickUp tasks? "Ya, buat tasks juga"

# Agent produces:
- Content pillars based on brief
- 2-week content calendar
- Content queue table
- ClickUp tasks ready for execution