ideola-ai Marketing OS - AI Agent System
Complete integrated AI agent system for content marketing workflow - from research brief, content planning, asset creation, campaign planning, to performance auditing.
Overview
Marketing OS is a collection of 5 specialized AI skills that work independently but connect through outputs that become inputs for other agents. This creates a seamless workflow from strategy to execution to optimization.
Workflow
brand voice → social-media-brief → content-plan → content-creation
↓
campaign
↓
ads-audit
Included Skills
1. /brief - Social Media Brief Research
Creates comprehensive social media content briefs with research-backed strategy.
Use when:
- Creating content brief
- Developing social media strategy
- Researching content foundation
- "buat brief", "brief social media", "content strategy"
Output:
- Audience profile (demographics, psychographics, pain points)
- Platform-specific guidelines
- Content angles (3-5 variations)
- Key messages per angle
- Visual direction
2. /content-plan - Content Calendar & Task Planning
Creates content calendars and organizes tasks in ClickUp based on brief outputs.
Use when:
- Creating content plan
- Building content calendar
- Scheduling posts
- "content plan", "jadwal konten", "content calendar"
Output:
- Weekly content structure
- Content pillars (3-5)
- Content queue table
- ClickUp tasks (auto-created via MCP)
3. /content-create - Content Creation Assistant
Generates ready-to-publish social media content with copy and visual direction.
Use when:
- Creating content assets
- Writing captions
- Making posts
- "buat konten", "content create", "buat caption"
Output:
- Copy/Script ready to use
- Visual direction for designer
- Metadata (hashtags, alt text, CTA)
4. /campaign - Ad Campaign Planning
Designs comprehensive ad campaigns with strategy, angles, and creative briefs.
Use when:
- Creating ad campaign
- Planning paid media strategy
- "campaign planning", "ads strategy", "iklan"
Output:
- Campaign architecture
- Audience segmentation
- 5-7 creative angles
- Ad specifications by platform
- Testing framework
- Measurement plan
5. /ads-audit - Ads Campaign Audit
Comprehensive ad campaign audit with platform-specific analysis and optimization recommendations.
Commands:
/ads audit- Full multi-platform audit/ads google- Google Ads analysis/ads meta- Meta Ads analysis/ads youtube- YouTube Ads analysis/ads linkedin- LinkedIn Ads analysis/ads tiktok- TikTok Ads analysis/ads microsoft- Microsoft/Bing Ads analysis/ads creative- Creative quality audit/ads landing- Landing page audit/ads budget- Budget & bidding review
Use when:
- Auditing existing ad campaigns
- Analyzing ad performance
- Identifying optimization opportunities
- "audit ads", "ad review", "performance audit"
Output:
- Performance analysis vs. benchmarks
- Issue identification (creative, targeting, budget)
- Optimization recommendations
- A/B test ideas
- Prioritized action plan
Complete Workflow Example
# Step 1: Create brief
/brief
# Step 2: Plan content with brief output
/content-plan
# Step 3: Create specific content
/content-create
# Step 4: (Optional) Create campaign strategy
/campaign
# Step 5: Audit and optimize existing campaigns
/ads audit
# Step 6: (Optional) Platform-specific audit
/ads google | /ads meta | /ads youtube | etc.
Installation
To use these skills in your project:
# Clone the repository
git clone https://github.com/wahyudesu/marketing-os.git
# Copy skills to your project
cp -r marketing-os/.claude/skills/* your-project/.claude/skills/
Skill Structure
.claude/skills/
├── brief/ # /brief - Social media brief research
│ └── SKILL.md
├── content-plan/ # /content-plan - Calendar + ClickUp tasks
│ └── SKILL.md
├── content-create/ # /content-create - Content asset creation
│ ├── SKILL.md
│ └── rules/
│ ├── formats.md # Format specifications
│ ├── copywriting.md # Hook formulas, CTA templates
│ ├── visuals.md # Visual direction guidelines
│ └── platforms/
│ ├── instagram.md # Instagram-specific guidelines
│ ├── tiktok.md # TikTok-specific guidelines
│ ├── linkedin.md # LinkedIn-specific guidelines
│ └── twitter.md # Twitter/X-specific guidelines
├── campaign/ # /campaign - Ad campaign planning
│ ├── SKILL.md
│ └── rules/
│ ├── architecture.md # Campaign structure frameworks
│ ├── audience.md # Targeting strategies
│ ├── creative.md # Ad creative frameworks
│ ├── testing.md # A/B testing strategies
│ └── measurement.md # KPI and analytics setup
└── ads-audit/ # /ads-audit - Comprehensive ads audit
├── SKILL.md
├── rules/ # Workflow & diagnosis procedures (low freedom)
│ ├── workflow.md # Step-by-step audit process
│ ├── diagnosis.md # Root cause identification
│ └── priority.md # Prioritization framework
└── references/ # Platform guides & data (high freedom)
├── benchmarks.md # Industry KPI benchmarks
├── testing.md # A/B testing frameworks
├── checklist.md # Complete audit checklist
├── google.md # Google Ads specific guide
├── meta.md # Meta Ads specific guide
├── youtube.md # YouTube Ads specific guide
├── linkedin.md # LinkedIn Ads specific guide
├── tiktok.md # TikTok Ads specific guide
├── microsoft.md # Microsoft Ads specific guide
├── creative.md # Creative audit framework
├── landing.md # Landing page audit framework
└── budget.md # Budget & bidding framework
Best Practices
- Start with brief - Everything flows from audience insights
- Use outputs as inputs - Each skill's output becomes input for the next
- Platform-native - Adapt content for each platform's unique format
- Iterate quickly - Test and refine based on performance
Contributing
Found a way to improve a skill? Have a new skill to suggest? PRs and issues welcome!
See CONTRIBUTING.md for guidelines on adding or improving skills.
License
MIT License - see LICENSE file for details