iDWong Growth & Marketing
Scope: turning strategy into outward-facing language and one number the team steers by. Assumes value proposition exists (
pm-strategy-frameworks) and ICP is chosen (pm-gtm).
Language: reference files are the original English sources. Deliver in the user's language — naming and taglines in particular must be generated natively in the target language, never translated.
Step 1: Pick the module
| What the user is really asking | Module | Reference |
|---|---|---|
| Which single metric should we steer by | North Star Metric | references/north-star-metric.md |
| How do we differentiate from competitor X | Positioning Ideas | references/positioning-ideas.md |
| Turn our value prop into copy | Value Prop Statements | references/value-prop-statements.md |
| Name this product | Product Name | references/product-name.md |
| Cheap creative ways to promote this | Marketing Ideas | references/marketing-ideas.md |
Step 2: Workflows
Workflow A — North Star Metric
references/workflows/north-star.md, using north-star-metric.md.
- Classify the business game first — Attention / Transaction / Productivity. The game determines which metric shapes are even legitimate; skipping this step is how teams end up with DAU as a north star for a productivity tool
- Propose the north star, then 3-5 input metrics that form the constellation
- Validate the candidate against the 7 criteria in the reference — a candidate failing 3+ is rejected, not softened
A north star is one metric. If the output has two, the work isn't finished.
Workflow B — Outward-facing language
references/workflows/market-product.md, using positioning-ideas.md + value-prop-statements.md
product-name.md+marketing-ideas.md.
Chain: positioning (vs. named competitors) → value prop statements (three registers: marketing / sales / onboarding) → naming → campaign ideas.
Positioning must name actual competitors. A positioning statement that doesn't say what it's positioned against is a description, not a position.
Quality checklist
- North star is one metric, with the business game stated explicitly
- North star passed the 7-criteria validation; failures are reported, not glossed over
- Input metrics are levers the team can actually move — not smaller versions of the north star
- Positioning names real competitors and states what we are positioned against
- Copy in each register is genuinely different: marketing (attention), sales (objection), onboarding (first action)
- Every claim in the copy traces to a value proposition or a real capability — no invented superlatives
- Names are checked for the obvious problems: pronounceability, existing product collision, unfortunate meanings in the target language
- Marketing ideas state cost order of magnitude and the channel, not just the creative idea
Fallbacks
- No value proposition upstream: don't write copy on top of nothing. Send it to
pm-strategy-frameworksfirst, or produce copy plus an explicit "based on these assumed value props" header - User wants a north star but the product has no usage data: define the candidate and the instrumentation needed to measure it (
pm-tracking-spec-writer), flagged as not-yet-measurable - Naming with trademark implications: generate candidates and state plainly that trademark and domain clearance is out of scope and must be checked before use
- Asked to claim something not true (fastest, cheapest, only): refuse that specific claim, offer the defensible version
Handoffs
Upstream — pm-strategy-frameworks (value proposition, strategy); pm-gtm (ICP, beachhead, chosen motions);
pm-competitor-deconstructor (who to position against). Not a numbered stage in the 13-stage flow —
attached on demand after stage -1 (pm-master lists it under 流程外的 Skill).
Downstream — pm-tracking-spec-writer (north star + input metrics → event spec and QA SQL);
pm-okr-designer (north star → quarterly OKRs); pm-analytics (once data flows, attribution and diagnosis);
pm-experiment-designer (test positioning and copy variants); brand / design (visual identity for the chosen name and positioning).
Handoff summary format (≤10 lines): business game / north star + why / input metrics / positioning one-liner / chosen name / next step.