Positioning

Positioning

Find a clear position: who this is for, what problem it owns, and why it is different.

Gather Context

Read existing product and market material first. If essential context is missing, ask for:

• Product capability and strongest current use case.
• Best customer or desired first customer.
• Main alternatives and the status quo.
• Proof already available.
• Business constraint: price point, sales motion, geography, compliance, founder appetite.

Diagnose The Current Position

Name the current position in one sentence. Then test it:

• Is the customer specific enough to find?
• Is the pain urgent enough to act on?
• Is the alternative named?
• Is the product’s advantage provable?
• Would competitors be happy to say the same thing?

If the current angle is too broad, split it into smaller positioning options.

Create Positioning Options

Create 3-5 positioning options. Each option must include:

• Target: a reachable customer group.
• Moment: when the need becomes active.
• Enemy: the current way they solve it.
• Advantage: what this product does better or differently.
• Proof: what can make the claim credible.
• Tradeoff: who this position excludes.

Prefer options based on behavior, urgency, data access, workflow ownership, distribution access, or regulatory pressure.

Pick The Best Position

Score each option from 1-5 on:

• Reachability.
• Pain intensity.
• Competitive contrast.
• Proof strength.
• Revenue potential.
• Speed to test.

Recommend one lead position and one backup position. Do not pick a position only because it sounds large.

Output

Current position:
[one sentence]

Positioning options:
| Position | Target | Moment | Enemy | Advantage | Proof | Tradeoff | Score |

Recommended position:
[specific choice]

Core message:
[category or frame] for [customer] when [moment], replacing [alternative] with [advantage].

Why this wins first:
- [reason]
- [reason]
- [reason]

30-day validation:
1. [test]
2. [test]
3. [test]