SEO Strategy

SEO Strategy

Plan SEO pages around real search intent, useful proof, and a clear conversion path.

Intake

Use any supplied keywords, URLs, Search Console exports, competitor pages, product docs, or customer language. If no data exists, ask for the market, target customer, competitors, and 5-10 seed queries.

Classify Intent

Group queries by the job behind them:

• Learn the problem.
• Compare options.
• Choose a vendor.
• Implement a workflow.
• Troubleshoot a failure.
• Calculate or estimate.
• Find a template, example, or tool.

Do not make a separate page for every keyword variation. Create pages for distinct intent.

Make Page Decisions

For each page opportunity, define:

• Primary query job.
• Reader stage.
• SERP evidence: what current results reward.
• Decision: create, update, merge, redirect, or no-build.
• Best page type: guide, comparison, alternative, template, calculator, glossary, integration, use case, benchmark, migration, troubleshooting.
• Required proof: screenshots, data, examples, expert byline, customer story, product demo.
• Cannibalization risk.
• Internal links needed.
• Conversion path.

Prioritize

Rank opportunities by:

• Business fit.
• Pain intensity.
• Ranking realism.
• Proof availability.
• Conversion proximity.
• Ability to produce something meaningfully better than existing results.

Avoid pages where the company has no evidence, no product fit, or no realistic way to be useful.

Output

Query decisions:
| Cluster | Query job | SERP evidence | Decision | Page type | Proof needed | CTA | Priority |

First 5 pages to create:
1. [page] - [why now]

Page brief:
URL:
Reader job:
Promise:
Sections:
Proof:
Cannibalization risk:
Internal links:
CTA:

Do not build:
- [query/page] - [reason]