Brand Consistency Check
Overview
Use this skill to verify that an asset — or a whole channel — stays on-brand before it ships, and to run recurring brand audits. It pairs with the brand-guidelines skill (visual standards) and the brand-voice-messaging skill (verbal standards).
Keywords: brand audit, consistency check, QA, review checklist, brand compliance
When to use
- Reviewing a design, page, email, or social asset before publishing
- Running a periodic (monthly / quarterly / annual) brand audit across channels
- Diagnosing and fixing common brand-consistency issues
References
references/consistency-checklist.md— Visual (logo / color / typography / imagery), voice (tone / language / messaging), and per-channel checklists (website, social, email, collateral), plus a common-issues → fix table and recommended audit frequency.
How to apply
- Pick the relevant checklist sections for the asset or channel under review.
- Mark each item; log any failures against the common-issues → fix table.
- For periodic audits, follow the audit-frequency table to schedule coverage across channels.