Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413 - Primary text and dark backgrounds
- Light:
#faf9f5 - Light backgrounds and text on dark
- Mid Gray:
#b0aea5 - Secondary elements
- Light Gray:
#e8e6dc - Subtle backgrounds
Accent Colors:
- Orange:
#d97757 - Primary accent
- Blue:
#6a9bcc - Secondary accent
- Green:
#788c5d - Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
Extended Brand Standards
Beyond Anthropic's own palette above, this skill includes reusable, generic brand-system references for building or auditing any brand's visual identity. Load them when the task goes beyond applying Anthropic styling:
references/color-palette-management.md — Color-system hierarchy, WCAG 2.1 contrast ratios & luminance formula, 60/30/10 usage ratios, and brand-compliance validation rules.references/logo-usage-rules.md — Logo variants, clear-space & minimum-size rules, background compatibility, co-branding layouts, file formats, and platform-specific sizing.references/typography-specifications.md — Type scale (Major Third), font weights, line-height & letter-spacing tables, responsive adjustments, and CSS/Tailwind implementation.references/brand-guideline-template.md — A fill-in template for authoring a complete brand-guidelines document (color, typography, logo, voice, imagery).
Use these when you need quantitative, checkable standards (e.g. verifying contrast, defining a type scale, or writing logo-usage rules) rather than only Anthropic's look-and-feel.
1---2name: brand-guidelines3description: Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.4license: Complete terms in LICENSE.txt5---6
7# Anthropic Brand Styling
8
9## Overview
10
11To access Anthropic's official brand identity and style resources, use this skill.
12
13**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
14
15## Brand Guidelines
16
17### Colors
18
19**Main Colors:**
20
21- Dark: `#141413` - Primary text and dark backgrounds
22- Light: `#faf9f5` - Light backgrounds and text on dark
23- Mid Gray: `#b0aea5` - Secondary elements
24- Light Gray: `#e8e6dc` - Subtle backgrounds
25
26**Accent Colors:**
27
28- Orange: `#d97757` - Primary accent
29- Blue: `#6a9bcc` - Secondary accent
30- Green: `#788c5d` - Tertiary accent
31
32### Typography
33
34- **Headings**: Poppins (with Arial fallback)
35- **Body Text**: Lora (with Georgia fallback)
36- **Note**: Fonts should be pre-installed in your environment for best results
37
38## Features
39
40### Smart Font Application
41
42- Applies Poppins font to headings (24pt and larger)
43- Applies Lora font to body text
44- Automatically falls back to Arial/Georgia if custom fonts unavailable
45- Preserves readability across all systems
46
47### Text Styling
48
49- Headings (24pt+): Poppins font
50- Body text: Lora font
51- Smart color selection based on background
52- Preserves text hierarchy and formatting
53
54### Shape and Accent Colors
55
56- Non-text shapes use accent colors
57- Cycles through orange, blue, and green accents
58- Maintains visual interest while staying on-brand
59
60## Technical Details
61
62### Font Management
63
64- Uses system-installed Poppins and Lora fonts when available
65- Provides automatic fallback to Arial (headings) and Georgia (body)
66- No font installation required - works with existing system fonts
67- For best results, pre-install Poppins and Lora fonts in your environment
68
69### Color Application
70
71- Uses RGB color values for precise brand matching
72- Applied via python-pptx's RGBColor class
73- Maintains color fidelity across different systems
74
75## Extended Brand Standards
76
77Beyond Anthropic's own palette above, this skill includes reusable, generic brand-system references for building or auditing any brand's visual identity. Load them when the task goes beyond applying Anthropic styling:
78
79- **`references/color-palette-management.md`** — Color-system hierarchy, WCAG 2.1 contrast ratios & luminance formula, 60/30/10 usage ratios, and brand-compliance validation rules.
80- **`references/logo-usage-rules.md`** — Logo variants, clear-space & minimum-size rules, background compatibility, co-branding layouts, file formats, and platform-specific sizing.
81- **`references/typography-specifications.md`** — Type scale (Major Third), font weights, line-height & letter-spacing tables, responsive adjustments, and CSS/Tailwind implementation.
82- **`references/brand-guideline-template.md`** — A fill-in template for authoring a complete brand-guidelines document (color, typography, logo, voice, imagery).
83
84Use these when you need quantitative, checkable standards (e.g. verifying contrast, defining a type scale, or writing logo-usage rules) rather than only Anthropic's look-and-feel.
infometa