initlabsai vibekit marketing content
Everything that goes out in public: the copy, the images, the video. One voice across all of it, because a follower sees the tweet and the card in the same scroll — if they sound like different companies, the brand is doing nothing.
Pick your asset
Read the linked file before making the thing; each has the recipe and the failure modes.
| you want | read | make it with |
|---|---|---|
| tweet, thread, dev diary, announcement, reply | references/voice.md |
— |
| promo or demo video of the TUI | references/video.md |
scripts/*.tape + ffmpeg |
| title card between video segments | references/cards.md |
scripts/make-card.sh |
| OG / link-preview image, quote card | references/cards.md |
PNG=1 scripts/make-card.sh |
| lore dossier card (the /lore series) | references/cards.md |
scripts/make-lore-card.sh |
| qt314 animation, GIF loop | references/qt314.md |
scripts/qt314-*.py |
| a still of the TUI | references/cards.md |
a one-line vhs tape |
| colors, fonts, sizes | references/brand.md |
assets/card.css |
Everything visual is HTML → headless chromium → png, then ffmpeg if it moves.
That is one pipeline with different templates, not four pipelines, and it is
why a still and a video card can't drift apart. Never hand-roll an ffmpeg
drawtext card because it looks quicker — it is, and it looks it.
Preflight
Check before starting, not after a failed take:
vhsandttyd— vhs fails every recording with "ttyd is not installed" and the message arrives after you've written the whole tape.chromium,ffmpeg,python3— the card and qt314 renderers.- JetBrains Mono. Resolve the family with
fc-match "JetBrains Mono"and use the name it reports (currentlyJetBrainsMono Nerd Font); an assumed family name silently falls back to sans-serif and the card stops looking like a terminal. - Recording live mainnet also needs the keystore daemon
(
bun run apps/cli/src/index.ts keystore status), and AI segments need the configured agent provider reachable (probe zs-proxy's/v1/models).
Finished assets go in out/ at the repo root — gitignored, and they stay that
way. Never commit a video. Work files (tapes, frames, QA stills) go in a temp
dir. Keep a silent master of every cut in out/silent/ so a track can be
swapped without re-encoding video.
Voice, in one paragraph
lowercase, short, one idea per post. Say the mechanism, not the adjective —
"the keys never left the OS keychain" beats "secure key management", because
the mechanism is the thing that's actually impressive. Alpha is stated as a
feature, not apologized for. Kaomoji are vocabulary, not decoration, and
qt314 is a character with her own register who signs her own posts. No
hashtags, no "please check out", no visible effort to meme — if the joke needs
explaining, cut it. references/voice.md has the corpus, the sigils, the
thread format, and the drafts that get rejected; read it before writing copy,
including image copy.
Brand, in one paragraph
Two hues and a ground: amber is structure and figures, teal is alive and
touchable, red is danger only and never decoration. The palette's source of
truth is apps/tui/src/theme.ts, mirrored for rendering in assets/card.css
— use the CSS variables rather than pasting hex, so a theme change doesn't
leave stale cards behind. Everything is monospace, title cards included, so
the graphics read as part of the terminal. references/brand.md has the
values, sizes, and card grammar.
Reference images
When an asset needs a photograph (the lore portraits are the current case), ask the user for a royalty-free image rather than sourcing one. Save the credit next to the file when the license asks for attribution.