ToBa Tech — Content Factory Account
Brand slug: toba-tech
Company: ToBa Tech Solutions LLP
Site: https://www.toba-tech.ai
Instagram tagline: Engineering Tomorrow. Automating Today.
Website (footer): www.toba-tech.com
Account type
B2B services — lead generation, not app installs. Primary conversion is a booked audit or discovery call.
Key config paths
configs/companies/toba-tech.json — legacy brand colors, contact.working_dir/marketing/toba-tech/ad_campaign_keywords.json — keyword clusters, landing URLs.working_dir/marketing/toba-tech/ad_campaign_plan.md — campaign structure and copy angles
Voice and positioning
- Tagline (web): Growth infrastructure studio designing AI-powered systems
- Tagline (social): Engineering Tomorrow. Automating Today.
- Hero promise: Save hours every week with AI automation built for your business
- Method (long-form): Think, Optimize, Build, Accelerate (TOBA)
- Personality: Modern, Innovative, Trustworthy, Friendly, Professional
- Core values: Modern Design, Premium Quality, Consistent Branding, Easy to Scale
- Tone: Confident, practical, outcome-focused — premium futuristic, not hype
CTAs and landing pages
Audience segments
- Small business ops (35%) — admin automation, Google Search + Meta
- Law firms (25%) — intake, docs, follow-ups — Google + LinkedIn
- Schools (20%) — admin & communications — Google + Meta
- Founders/startups (20%) — product + ops automation — Google + LinkedIn
Instagram Design System
Color palette
| Token |
Hex |
Use |
| Background / Dark Navy |
#090B16 |
Primary canvas |
| Secondary Dark |
#161B2D |
Cards, surfaces |
| Accent Purple |
#7B3FF2 |
Badges, highlights |
| Accent Blue |
#5B8CFF |
Primary buttons, icons, glow |
| Accent Pink |
#FF5FD2 |
Announcement badges |
| White |
#FFFFFF |
Headlines, button text |
| Light Grey-Blue |
#B7BEDB |
Body, secondary text |
Use max 3 accent colors per post. Legacy web palette (#11252b, #1f7a82, #b08d57) applies to website/ads only — Instagram uses the palette above.
Typography
| Role |
Font |
Size |
| Headline |
Sora ExtraBold |
70px / 80px line height |
| Sub heading |
Sora Medium |
32px |
| Category label |
Inter Medium |
24px, UPPERCASE |
| Body |
Inter Regular |
28px / 38px line height |
| Button |
Inter SemiBold |
26px |
Canvas and grid
- Size: 1080 × 1350px (Instagram portrait)
- Margins: Top safe 80px, bottom safe 90px, left/right 70px, content width 940px
- Grid: 8px base unit
- Vertical sections: Header 100px → Main visual 700px → Content 380px → Footer 80px
- Spacing: Title→subtitle 24px, subtitle→visual 40px, visual→content 48px, content→footer 60px, card gap 24px
Header and footer
- Header (100px): CATEGORY label top-left; ToBa-Tech logo top-right (max width 150px)
- Footer (80px, fixed): Website URL left; social icons center (Instagram, LinkedIn, Twitter/X, YouTube); logo right
Mascot
- Character: Friendly 3D blue robot, large yellow eyes, ToBa logo on chest
- Position: Bottom-right corner, ~25% of total height
- Direction: Facing toward headline; eyes toward content
- Rule: Never block text
UI components
- Cards: Dark background, subtle blue outer glow
- Primary button: Solid blue pill, white text
- Secondary button: Outlined pill, white text
- Icons: Thin-line, glowing blue (robot head, lightning, shield, bar chart)
- Badges: NEW UPDATE (blue), FEATURE (purple), TIPS (grey), ANNOUNCEMENT (pink)
Post templates
| Template |
Layout |
Example headline |
| Guide |
List-based |
Automation Facts |
| Feature |
Bulleted list |
Smart Systems |
| Tips |
Large centered headline |
How to Build… |
| New Update |
Launch headline + CTA |
WE'VE LAUNCHED → EXPLORE NOW |
| Stats |
Large percentage |
70% |
| Quote |
Large blue quotation marks, centered |
— |
| CTA |
Question + button + mascot |
READY TO BUILD YOUR NEXT SYSTEM? → LET'S TALK |
Visual style
High-quality 3D renders of futuristic technology, glowing interfaces, deep blue/purple lighting. Premium, not stock.
Design rules
DO: Use brand colors consistently; keep text clear; follow grid; mascot bottom-right; premium look.
DON'T: Overcrowd; use more than 3 accent colors; move logo position; crop mascot; use low-quality visuals.
Principles: Consistency is key; clarity over creativity; follow grid always; keep it premium; less is more.
Preferred pipelines
| Format |
Pipeline |
| Instagram posts / carousels |
ad_banners, ad |
| Google/Meta/LinkedIn ads |
ad, ad_banners, app_ad_campaigns |
| Short-form thought leadership |
viral_shorts, short_video |
| Blog / SEO |
blog, landing_page |
Content DO / DON'T (copy)
DO: Lead with time saved; name vertical (law firm, school, SMB); use "flat monthly retainer" and "you own everything we build"; CTA to book-call or free-automation-audit.
DON'T: Promise ROI without case study; use negative keywords (free, jobs, salary, course, tutorial, diy, chatgpt, internship); position as generic chatbot vendor; mix app-install UA language.
Workflow
# 1. Check what memory has (onboard first if empty)
/whatdoweknow --subject brand --id toba-tech
# 2. Ideate campaign or content angles
/ideate --brand toba-tech --kind ad --n 5
# 3. Generate Instagram post or ad (pass design system in style/extra_params)
trigger_pipeline(
pipeline_type="ad_banners",
topic="Automation Facts — 3 ways AI cuts admin busywork",
style="ToBa-Tech Instagram: dark navy #090B16, blue glow, Sora headline, robot mascot bottom-right",
extra_params={"brand": "toba-tech", "canvas": "1080x1350", "template": "guide"}
)
# 4. Save lessons learned
/save --brand toba-tech --kind directive --text "<lesson>" --scope channel
Onboarding note
Brand manifest not yet in services/memory/brands/. Run /brand onboard when ready to wire memory, channels, and CLAUDE.md.
1---2name: ivx-cf-accounts-toba-tech3description: Content Factory account guide for ToBa Tech (B2B AI automation studio). Use when the user mentions ToBa, toba-tech, toba-tech.ai, B2B automation content, lead-gen ads, Instagram posts for ToBa-Tech, or content for the ToBa Tech social/ad accounts.4---56# ToBa Tech — Content Factory Account78**Brand slug:** `toba-tech` 9**Company:** ToBa Tech Solutions LLP 10**Site:** https://www.toba-tech.ai 11**Instagram tagline:** Engineering Tomorrow. Automating Today. 12**Website (footer):** www.toba-tech.com1314## Account type1516B2B services — lead generation, not app installs. Primary conversion is a booked audit or discovery call.1718## Key config paths1920- `configs/companies/toba-tech.json` — legacy brand colors, contact21- `.working_dir/marketing/toba-tech/ad_campaign_keywords.json` — keyword clusters, landing URLs22- `.working_dir/marketing/toba-tech/ad_campaign_plan.md` — campaign structure and copy angles2324## Voice and positioning2526- **Tagline (web):** Growth infrastructure studio designing AI-powered systems27- **Tagline (social):** Engineering Tomorrow. Automating Today.28- **Hero promise:** Save hours every week with AI automation built for your business29- **Method (long-form):** Think, Optimize, Build, Accelerate (TOBA)30- **Personality:** Modern, Innovative, Trustworthy, Friendly, Professional31- **Core values:** Modern Design, Premium Quality, Consistent Branding, Easy to Scale32- **Tone:** Confident, practical, outcome-focused — premium futuristic, not hype3334## CTAs and landing pages3536| Goal | URL |37|------|-----|38| Primary | https://www.toba-tech.ai/book-call |39| Free audit | https://www.toba-tech.ai/free-automation-audit |40| Pricing | https://www.toba-tech.ai/pricing |41| Services | https://www.toba-tech.ai/services |42| Social CTA | LET'S TALK / Book a free automation audit |4344## Audience segments45461. **Small business ops** (35%) — admin automation, Google Search + Meta472. **Law firms** (25%) — intake, docs, follow-ups — Google + LinkedIn483. **Schools** (20%) — admin & communications — Google + Meta494. **Founders/startups** (20%) — product + ops automation — Google + LinkedIn5051---5253## Instagram Design System5455### Color palette5657| Token | Hex | Use |58|-------|-----|-----|59| Background / Dark Navy | `#090B16` | Primary canvas |60| Secondary Dark | `#161B2D` | Cards, surfaces |61| Accent Purple | `#7B3FF2` | Badges, highlights |62| Accent Blue | `#5B8CFF` | Primary buttons, icons, glow |63| Accent Pink | `#FF5FD2` | Announcement badges |64| White | `#FFFFFF` | Headlines, button text |65| Light Grey-Blue | `#B7BEDB` | Body, secondary text |6667Use max **3 accent colors** per post. Legacy web palette (`#11252b`, `#1f7a82`, `#b08d57`) applies to website/ads only — Instagram uses the palette above.6869### Typography7071| Role | Font | Size |72|------|------|------|73| Headline | Sora ExtraBold | 70px / 80px line height |74| Sub heading | Sora Medium | 32px |75| Category label | Inter Medium | 24px, UPPERCASE |76| Body | Inter Regular | 28px / 38px line height |77| Button | Inter SemiBold | 26px |7879### Canvas and grid8081- **Size:** 1080 × 1350px (Instagram portrait)82- **Margins:** Top safe 80px, bottom safe 90px, left/right 70px, content width 940px83- **Grid:** 8px base unit84- **Vertical sections:** Header 100px → Main visual 700px → Content 380px → Footer 80px85- **Spacing:** Title→subtitle 24px, subtitle→visual 40px, visual→content 48px, content→footer 60px, card gap 24px8687### Header and footer8889- **Header (100px):** CATEGORY label top-left; ToBa-Tech logo top-right (max width 150px)90- **Footer (80px, fixed):** Website URL left; social icons center (Instagram, LinkedIn, Twitter/X, YouTube); logo right9192### Mascot9394- **Character:** Friendly 3D blue robot, large yellow eyes, ToBa logo on chest95- **Position:** Bottom-right corner, ~25% of total height96- **Direction:** Facing toward headline; eyes toward content97- **Rule:** Never block text9899### UI components100101- **Cards:** Dark background, subtle blue outer glow102- **Primary button:** Solid blue pill, white text103- **Secondary button:** Outlined pill, white text104- **Icons:** Thin-line, glowing blue (robot head, lightning, shield, bar chart)105- **Badges:** NEW UPDATE (blue), FEATURE (purple), TIPS (grey), ANNOUNCEMENT (pink)106107### Post templates108109| Template | Layout | Example headline |110|----------|--------|------------------|111| Guide | List-based | Automation Facts |112| Feature | Bulleted list | Smart Systems |113| Tips | Large centered headline | How to Build… |114| New Update | Launch headline + CTA | WE'VE LAUNCHED → EXPLORE NOW |115| Stats | Large percentage | 70% |116| Quote | Large blue quotation marks, centered | — |117| CTA | Question + button + mascot | READY TO BUILD YOUR NEXT SYSTEM? → LET'S TALK |118119### Visual style120121High-quality 3D renders of futuristic technology, glowing interfaces, deep blue/purple lighting. Premium, not stock.122123### Design rules124125**DO:** Use brand colors consistently; keep text clear; follow grid; mascot bottom-right; premium look.126127**DON'T:** Overcrowd; use more than 3 accent colors; move logo position; crop mascot; use low-quality visuals.128129**Principles:** Consistency is key; clarity over creativity; follow grid always; keep it premium; less is more.130131---132133## Preferred pipelines134135| Format | Pipeline |136|--------|----------|137| Instagram posts / carousels | `ad_banners`, `ad` |138| Google/Meta/LinkedIn ads | `ad`, `ad_banners`, `app_ad_campaigns` |139| Short-form thought leadership | `viral_shorts`, `short_video` |140| Blog / SEO | `blog`, `landing_page` |141142## Content DO / DON'T (copy)143144**DO:** Lead with time saved; name vertical (law firm, school, SMB); use "flat monthly retainer" and "you own everything we build"; CTA to book-call or free-automation-audit.145146**DON'T:** Promise ROI without case study; use negative keywords (free, jobs, salary, course, tutorial, diy, chatgpt, internship); position as generic chatbot vendor; mix app-install UA language.147148## Workflow149150```bash151# 1. Check what memory has (onboard first if empty)152/whatdoweknow --subject brand --id toba-tech153154# 2. Ideate campaign or content angles155/ideate --brand toba-tech --kind ad --n 5156157# 3. Generate Instagram post or ad (pass design system in style/extra_params)158trigger_pipeline(159 pipeline_type="ad_banners",160 topic="Automation Facts — 3 ways AI cuts admin busywork",161 style="ToBa-Tech Instagram: dark navy #090B16, blue glow, Sora headline, robot mascot bottom-right",162 extra_params={"brand": "toba-tech", "canvas": "1080x1350", "template": "guide"}163)164165# 4. Save lessons learned166/save --brand toba-tech --kind directive --text "<lesson>" --scope channel167```168169## Onboarding note170171Brand manifest not yet in `services/memory/brands/`. Run `/brand onboard` when ready to wire memory, channels, and CLAUDE.md.
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