intelli-verse-x CF Creative Marketing (generic)
Brand-agnostic. Pass brand_id / load accounts-* only when a brand is named.
Layman guide + evidence URLs: docs/CREATIVE_MARKETING_PLAYBOOK.md
When to use
- Marketing rules / research / ideas / “what skills?”
- Multi-channel plans (Social · SEO · Ads · ASO · retention)
- Fact-check marketing claims before publish
- Before any Growth Calendar or campaign pack
When not to use
- Pipeline code →
@contentx-pipeline-dev - Single video QA only →
@video-loop(still use this skill’s craft rules) - Brand voice only →
accounts-* - Infra →
@deploy
Read first
- This skill +
docs/CREATIVE_MARKETING_PLAYBOOK.md(evidence bank at bottom) @contentx-firecrawl-validationfor cite protocolSOUL.md/ brand SOUL for cohorts — never invent audiences- If brand named →
accounts-<slug> - Optional calendar depth →
scripts/calendar/CONTENTX_GROWTH_CALENDAR_REQUIREMENTS.md
Marketing rules (always)
- Funnel job:
LEAD → ASO → DOWNLOAD → BUY → RETENTION → ANALYTICS - One primary KPI: Views or Revenue
- Where publish + how market (organic / SEO / GEO / ads / newsletter / schedule)
- Cite or cut — Firecrawl/KB URL for hard claims; else
ASSUMPTION - Pack score ≥ 9.5 or explicit REVISE; emit why_created / why_it_would_work / why_stopped
- One master → many surfaces; strip foreign watermarks before Instagram
- Batch schedule after human APPROVE (Postiz when wired)
- No secrets in artifacts
- No “boss” pack names
- Taste gate — generic AI sludge without brand proof → rewrite
- Paid after organic proof — boost winners only
- Social-as-search — keywords in captions/titles (TikTok + YouTube Shorts)
Creative craft (enforce on shorts/reels)
| Must | Detail |
|---|---|
| Hook ≤3s | Problem / claim / visual first — no “hey guys” |
| Length | Prefer 15–60s for LEAD shorts; series for longer |
| Captions | On-screen text (muted viewing) |
| Plan | Storyboard / script before generate |
| Native | Platform-specific: watch-time (TT), no watermark (IG), SEO title (YT), don’t spam Shorts |
| Trends | On-brand spin only |
Evidence: Teleprompter Pro short-form guide; Miraflow Shorts 2026; Hootsuite 2026 trends — see playbook evidence bank.
Firecrawl research + validate (mandatory for claims)
Research
1. Clarify goal, funnel job, region, format
2. /whatdoweknow if brand
3. firecrawl_search / research_topic / trending_ideas
4. Build evidence bank: {fact, url, funnel_why}
5. Soft-fail → degraded (no invented URLs)
Validate before publish
1. Extract hard claims from copy/script/calendar slots
2. search_web / firecrawl_search each claim
3. firecrawl_scrape best URL — confirm support
4. Attach cites; drop or ASSUMPTION unsupported claims
5. plan_social_post(..., validate_with_firecrawl=True) when scheduling
6. Ads/playables: verified listing claims only when available
Pass: every hard claim has a live supporting URL or labeled ASSUMPTION.
Tools: Firecrawl MCP · CF research_topic / search_web / scrape_url · @contentx-firecrawl-validation
Do not invent a FirecrawlValidator class or src/contentx/ paths. Use live helpers only.
Ideas loop
1. /ideate or brainstorm from evidence bank
2. Dedup (/last30days)
3. Rank: funnel · cites · cost · reuse · hook strength
4. Fill 9 answers per top idea
5. /save leftovers
| # | Question |
|---|---|
| 1 | Where publish? |
| 2 | How market? |
| 3 | Verified facts (URLs)? |
| 4 | Paid angle (usually after organic)? |
| 5 | Views or Revenue? |
| 6 | Funnel stage? |
| 7 | Pricing / offer? |
| 8 | Cohort (SOUL)? |
| 9 | brand_id or unscoped? |
End-to-end
RESEARCH → IDEATE → BRIEF → STYLE LOCK → PRODUCE → VALIDATE → SCHEDULE → LEARN → PAID BOOST
| Stage | Skills / tools |
|---|---|
| Research | Firecrawl · /research · @contentx-firecrawl-validation |
| Ideate | /ideate · @creative-ai-director |
| Brief | @storyboarding · /rewrite |
| Style | accounts-* · @style-consistency |
| Produce | @video-loop · @image-generation · @voice-generation |
| Validate | Firecrawl cite gate · @visual-evaluation · video-acceptance ≥80 |
| Schedule | plan_social_post → APPROVE → schedule_social_post |
| Learn | /last30days · /save |
| Paid | Boost organic winners only (Ads UI / Spark — not Postiz secrets) |
Big jobs: @orchestrator + @cf-orchestrator.
Skill menu (short)
/: whatdoweknow · ideate · research · rewrite · repurpose · last30days · save · brand · character
@: cf-creative-marketing · contentx-firecrawl-validation · cf-video-loop · storyboarding · style-consistency · creative-ai-director · cf-growth-calendar · cf-llm-model-usage · accounts-* · evaluation
Personas: creative-ai-director · ai-product-manager · prompt-engineer · orchestrator
Features: light JSON/memory packs — not Feast.
Done-when
- Funnel job + primary KPI
- Evidence bank with real URLs (or ASSUMPTION)
- Hard claims passed Firecrawl validate gate
- Top ideas have 9 answers
- Craft rules applied (hook/captions/length) for video
- Brand skill only if brand in scope
- Human APPROVE before generate and before schedule
- Paid only after organic signal (or explicit N/A)
- Score / why_stopped if shipping a pack
Anti-patterns
- Invented stats / phantom
src/contentx/validators - Skip Firecrawl “to go faster”
- Paid before organic
- IG with TikTok watermark
- Generic AI sludge / no hook
- Silent publish
- Brand-hardcoded when user asked generic