How do I install the Bid Strategy Recommendations skill?

Run npx skillmds@latest add irinabuht12-oss/bid-strategy-recommendations in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

What does the Bid Strategy Recommendations skill do?

11/ Bid Strategy Recommendations — Google It is listed under Coding & Dev Tools on SkillMD.

Is Bid Strategy Recommendations safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Bid Strategy Recommendations?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Bid Strategy Recommendations free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Bid Strategy Recommendations?

irinabuht12-oss (@irinabuht12-oss) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Bid Strategy Recommendations by irinabuht12-oss

Name: Bid Strategy Recommendations
Author: irinabuht12-oss

File contents

11/ Bid Strategy Recommendations — Google

What it does

Analyzes your campaign history, conversion volume, CPA targets, and auction dynamics, then recommends the right bid strategy for each campaign — manual CPC, target CPA, target ROAS, maximize conversions, or maximize conversion value. Not a blanket recommendation, but campaign-by-campaign based on the data.

How it works

Claude evaluates each campaign's conversion volume (whether it has enough data for automated bidding to work), CPA consistency (high variance means automated strategies will struggle), budget headroom, and competitive landscape. It also looks at your current strategy's performance trend to determine if switching would likely improve or hurt results.

Practical example

You have 8 search campaigns all running maximize conversions. Claude identifies that 3 of them have fewer than 15 conversions per month — not enough for the algorithm to optimize effectively. It recommends switching those to manual CPC with specific bid suggestions. For the 2 campaigns with 100+ monthly conversions, it recommends target CPA set at $42 (10% above current CPA to give the algorithm room). The remaining 3 are performing well on current strategy and should stay as-is.

What you get back

Campaign-by-campaign bid strategy recommendation with reasoning
Minimum conversion thresholds each campaign needs for automated bidding
Recommended target CPA or ROAS values based on historical data
Risk assessment for each strategy change (expected short-term performance dip during learning)
Transition plan with timing recommendations to avoid disrupting active campaigns

When to use it

When onboarding new accounts to set up strategies correctly from the start
Quarterly bid strategy reviews to catch campaigns that have outgrown or underperform their current strategy
When conversion volume changes significantly (up or down)
Before scaling campaigns, because the right strategy at $5K/month might be wrong at $25K/month

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

---name: bid-strategy-recommendationsdescription: 11/ Bid Strategy Recommendations — Google---# 11/ Bid Strategy Recommendations — Google## What it doesAnalyzes your campaign history, conversion volume, CPA targets, and auction dynamics, then recommends the right bid strategy for each campaign — manual CPC, target CPA, target ROAS, maximize conversions, or maximize conversion value. Not a blanket recommendation, but campaign-by-campaign based on the data.## How it worksClaude evaluates each campaign's conversion volume (whether it has enough data for automated bidding to work), CPA consistency (high variance means automated strategies will struggle), budget headroom, and competitive landscape. It also looks at your current strategy's performance trend to determine if switching would likely improve or hurt results.## Practical exampleYou have 8 search campaigns all running maximize conversions. Claude identifies that 3 of them have fewer than 15 conversions per month — not enough for the algorithm to optimize effectively. It recommends switching those to manual CPC with specific bid suggestions. For the 2 campaigns with 100+ monthly conversions, it recommends target CPA set at $42 (10% above current CPA to give the algorithm room). The remaining 3 are performing well on current strategy and should stay as-is.## What you get back- Campaign-by-campaign bid strategy recommendation with reasoning- Minimum conversion thresholds each campaign needs for automated bidding- Recommended target CPA or ROAS values based on historical data- Risk assessment for each strategy change (expected short-term performance dip during learning)- Transition plan with timing recommendations to avoid disrupting active campaigns## When to use it- When onboarding new accounts to set up strategies correctly from the start- Quarterly bid strategy reviews to catch campaigns that have outgrown or underperform their current strategy- When conversion volume changes significantly (up or down)- Before scaling campaigns, because the right strategy at $5K/month might be wrong at $25K/month## Data access (Ryze MCP)This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → `https://connector.get-ryze.ai/mcp`- Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`- Cursor: Settings → MCP → add the same URLSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

Frequently asked questions

Bid Strategy Recommendations