How do I install the Campaign Naming Convention Builder skill?

Run npx skillmds@latest add irinabuht12-oss/campaign-naming-convention-builder in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

What does the Campaign Naming Convention Builder skill do?

23/ Campaign Naming Convention Builder — Google + Meta It is listed under Marketing & Growth on SkillMD.

Is Campaign Naming Convention Builder safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Campaign Naming Convention Builder?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Campaign Naming Convention Builder free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Campaign Naming Convention Builder?

irinabuht12-oss (@irinabuht12-oss) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Campaign Naming Convention Builder by irinabuht12-oss

Name: Campaign Naming Convention Builder
Author: irinabuht12-oss

File contents

23/ Campaign Naming Convention Builder — Google + Meta

What it does

Builds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting, and cross-platform analysis actually work instead of guessing what "Campaign_v3_Final_NEW" means.

How it works

Claude looks at your current account structure, campaign types, targeting approaches, and reporting requirements, then designs a naming taxonomy that encodes the key attributes you need to slice data by. It covers campaigns, ad sets/ad groups, and ads — all with a consistent format that works across platforms and with your reporting tools.

Practical example

Your current naming is a mix of "Spring Sale - Lookalike" and "FB_Prospecting_Interest_test2_FINAL". Claude designs a convention: [Platform][Objective][Funnel Stage][Targeting Type][Audience/Keyword Theme][Geo][Date]. So "META_CONV_PROSP_LAL_1pct-Purchasers_US_2024Q2" tells you everything at a glance. It also generates a reference sheet, naming rules for new campaigns, and a script to bulk-rename existing campaigns to the new format.

What you get back

Naming convention format with each component explained
Full taxonomy of values for each component (all targeting types, objectives, funnel stages you use)
Reference sheet for anyone on the team to follow
Bulk rename list mapping current names to new convention
Recommendations for UTM parameter alignment so your naming convention matches analytics tracking

When to use it

When onboarding a new team member who needs to navigate the account
When taking over messy accounts and need to bring order before optimizing
Before scaling to multiple markets or products where naming discipline becomes critical
When building cross-platform reporting dashboards that need consistent naming to aggregate data correctly

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

---name: campaign-naming-convention-builderdescription: 23/ Campaign Naming Convention Builder — Google + Meta---# 23/ Campaign Naming Convention Builder — Google + Meta## What it doesBuilds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting, and cross-platform analysis actually work instead of guessing what "Campaign_v3_Final_NEW" means.## How it worksClaude looks at your current account structure, campaign types, targeting approaches, and reporting requirements, then designs a naming taxonomy that encodes the key attributes you need to slice data by. It covers campaigns, ad sets/ad groups, and ads — all with a consistent format that works across platforms and with your reporting tools.## Practical exampleYour current naming is a mix of "Spring Sale - Lookalike" and "FB_Prospecting_Interest_test2_FINAL". Claude designs a convention: [Platform]_[Objective]_[Funnel Stage]_[Targeting Type]_[Audience/Keyword Theme]_[Geo]_[Date]. So "META_CONV_PROSP_LAL_1pct-Purchasers_US_2024Q2" tells you everything at a glance. It also generates a reference sheet, naming rules for new campaigns, and a script to bulk-rename existing campaigns to the new format.## What you get back- Naming convention format with each component explained- Full taxonomy of values for each component (all targeting types, objectives, funnel stages you use)- Reference sheet for anyone on the team to follow- Bulk rename list mapping current names to new convention- Recommendations for UTM parameter alignment so your naming convention matches analytics tracking## When to use it- When onboarding a new team member who needs to navigate the account- When taking over messy accounts and need to bring order before optimizing- Before scaling to multiple markets or products where naming discipline becomes critical- When building cross-platform reporting dashboards that need consistent naming to aggregate data correctly## Data access (Ryze MCP)This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → `https://connector.get-ryze.ai/mcp`- Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`- Cursor: Settings → MCP → add the same URLSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

Frequently asked questions

Campaign Naming Convention Builder