How do I install the Channel Mix Optimizer skill?

Run npx skillmds@latest add irinabuht12-oss/channel-mix-optimizer in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

What does the Channel Mix Optimizer skill do?

15/ Channel Mix Optimizer — Google + Meta It is listed under Coding & Dev Tools on SkillMD.

Is Channel Mix Optimizer safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Channel Mix Optimizer?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Channel Mix Optimizer free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Channel Mix Optimizer?

irinabuht12-oss (@irinabuht12-oss) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Channel Mix Optimizer by irinabuht12-oss

Name: Channel Mix Optimizer
Author: irinabuht12-oss

File contents

15/ Channel Mix Optimizer — Google + Meta

What it does

Given your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal ROAS and CPA by channel. Tells you where each additional dollar produces the best return.

How it works

Claude calculates marginal efficiency for each channel — not average ROAS (which hides diminishing returns), but what your last dollar spent in each channel actually returned. It builds an efficiency curve per channel and recommends the allocation that maximizes total conversions or revenue within your budget constraint.

Practical example

You're spending $80K/month split evenly across 4 channels: Google Search ($20K), PMax ($20K), Meta prospecting ($20K), Meta retargeting ($20K). Claude's analysis shows Google Search still has headroom with marginal CPA at $34, Meta retargeting is maxed out with marginal CPA at $72 (the audience pool is exhausted), and PMax has middling marginal returns. Recommended reallocation: Google Search $32K, PMax $18K, Meta prospecting $22K, Meta retargeting $8K. Projected result: 23% more conversions at the same total spend.

What you get back

Current allocation vs recommended allocation with dollar amounts
Marginal CPA and ROAS for each channel at current and proposed spend levels
Projected total conversion and revenue impact of the reallocation
Diminishing returns curve for each channel showing where efficiency drops off
Sensitivity analysis showing how the recommendation changes if budget increases or decreases by 20%

When to use it

Monthly or quarterly budget allocation reviews
When total budget changes and you need to redistribute
When a new channel is added and you need to figure out how much to shift from existing channels
During planning season when building annual media plans with projected outcomes

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

---name: channel-mix-optimizerdescription: 15/ Channel Mix Optimizer — Google + Meta---# 15/ Channel Mix Optimizer — Google + Meta## What it doesGiven your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal ROAS and CPA by channel. Tells you where each additional dollar produces the best return.## How it worksClaude calculates marginal efficiency for each channel — not average ROAS (which hides diminishing returns), but what your last dollar spent in each channel actually returned. It builds an efficiency curve per channel and recommends the allocation that maximizes total conversions or revenue within your budget constraint.## Practical exampleYou're spending $80K/month split evenly across 4 channels: Google Search ($20K), PMax ($20K), Meta prospecting ($20K), Meta retargeting ($20K). Claude's analysis shows Google Search still has headroom with marginal CPA at $34, Meta retargeting is maxed out with marginal CPA at $72 (the audience pool is exhausted), and PMax has middling marginal returns. Recommended reallocation: Google Search $32K, PMax $18K, Meta prospecting $22K, Meta retargeting $8K. Projected result: 23% more conversions at the same total spend.## What you get back- Current allocation vs recommended allocation with dollar amounts- Marginal CPA and ROAS for each channel at current and proposed spend levels- Projected total conversion and revenue impact of the reallocation- Diminishing returns curve for each channel showing where efficiency drops off- Sensitivity analysis showing how the recommendation changes if budget increases or decreases by 20%## When to use it- Monthly or quarterly budget allocation reviews- When total budget changes and you need to redistribute- When a new channel is added and you need to figure out how much to shift from existing channels- During planning season when building annual media plans with projected outcomes## Data access (Ryze MCP)This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → `https://connector.get-ryze.ai/mcp`- Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`- Cursor: Settings → MCP → add the same URLSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

Frequently asked questions

Channel Mix Optimizer