How do I install the Client Report Narratives skill?

Run npx skillmds@latest add irinabuht12-oss/client-report-narratives in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

What does the Client Report Narratives skill do?

5/ Client Report Narratives — Google + Meta It is listed under Docs & Writing on SkillMD.

Is Client Report Narratives safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Client Report Narratives?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Client Report Narratives free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Client Report Narratives?

irinabuht12-oss (@irinabuht12-oss) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Client Report Narratives by irinabuht12-oss

Name: Client Report Narratives
Author: irinabuht12-oss

File contents

5/ Client Report Narratives — Google + Meta

What it does

Takes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads.

How it works

Feed Claude the key metrics for the period — spend, conversions, CPA, ROAS, CTR, impression share, and any notable changes. It identifies the most important trends, connects them to likely causes, and writes a clear narrative that a non-technical stakeholder can understand without asking follow-up questions.

Practical example

You paste in last month's data: $45K spend, 1,180 leads at $38 CPA (down from $44), ROAS 4.2x. Claude writes: "March delivered 1,180 leads at $38 CPA, a 14% improvement over February. The primary driver was the new UGC creative set launched mid-month which outperformed static images by 2.3x on Meta prospecting. Google Search held steady at $29 CPA with branded terms contributing 34% of volume. One area to watch — Meta retargeting CPA increased 18% as the audience pool shrinks, recommending a lookalike refresh for April."

What you get back

Executive summary paragraph ready to paste into your report
Key wins highlighted with specific numbers
Problem areas flagged with context, not just red numbers
Forward-looking recommendations tied to the data
Written in a tone that matches client communication, not ad platform jargon

When to use it

Weekly and monthly client reporting
Internal stakeholder updates where you need to explain performance fast
QBR prep when you need narratives for multiple accounts
Any time you're staring at a spreadsheet and need to turn it into words

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

---name: client-report-narrativesdescription: 5/ Client Report Narratives — Google + Meta---# 5/ Client Report Narratives — Google + Meta## What it doesTakes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads.## How it worksFeed Claude the key metrics for the period — spend, conversions, CPA, ROAS, CTR, impression share, and any notable changes. It identifies the most important trends, connects them to likely causes, and writes a clear narrative that a non-technical stakeholder can understand without asking follow-up questions.## Practical exampleYou paste in last month's data: $45K spend, 1,180 leads at $38 CPA (down from $44), ROAS 4.2x. Claude writes: "March delivered 1,180 leads at $38 CPA, a 14% improvement over February. The primary driver was the new UGC creative set launched mid-month which outperformed static images by 2.3x on Meta prospecting. Google Search held steady at $29 CPA with branded terms contributing 34% of volume. One area to watch — Meta retargeting CPA increased 18% as the audience pool shrinks, recommending a lookalike refresh for April."## What you get back- Executive summary paragraph ready to paste into your report- Key wins highlighted with specific numbers- Problem areas flagged with context, not just red numbers- Forward-looking recommendations tied to the data- Written in a tone that matches client communication, not ad platform jargon## When to use it- Weekly and monthly client reporting- Internal stakeholder updates where you need to explain performance fast- QBR prep when you need narratives for multiple accounts- Any time you're staring at a spreadsheet and need to turn it into words## Data access (Ryze MCP)This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → `https://connector.get-ryze.ai/mcp`- Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`- Cursor: Settings → MCP → add the same URLSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

Frequently asked questions

Client Report Narratives