How do I install the Performance Benchmarking skill?

Run npx skillmds@latest add irinabuht12-oss/performance-benchmarking in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

What does the Performance Benchmarking skill do?

29/ Performance Benchmarking — Google + Meta It is listed under Coding & Dev Tools on SkillMD.

Is Performance Benchmarking safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Performance Benchmarking?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Performance Benchmarking free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Performance Benchmarking?

irinabuht12-oss (@irinabuht12-oss) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Performance Benchmarking by irinabuht12-oss

Name: Performance Benchmarking
Author: irinabuht12-oss

File contents

29/ Performance Benchmarking — Google + Meta

What it does

Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you're behind, and where there's room to improve — adjusted for your account size and spend level, because a $10K/month account and a $500K/month account have different benchmark realities.

How it works

Claude takes your core metrics (CPC, CTR, CVR, CPA, ROAS, CPM) and compares them against available benchmark data for your industry and campaign type. It adjusts for factors that affect comparison — account maturity, geo, budget level, and funnel stage — so you're not comparing your prospecting CPA against someone else's retargeting CPA.

Practical example

Your SaaS client's Google Search campaigns show a 3.2% CTR and $52 CPA. Claude benchmarks this against B2B SaaS averages: CTR is 18% above benchmark (strong ad relevance), but CPA is 30% above benchmark, with the gap primarily in CVR (2.1% vs benchmark 3.4%). This points to a landing page issue rather than an ad issue — your ads attract clicks at a good rate, but the landing page isn't converting them. For Meta, your CPM of $18 is right at benchmark, but your hook rate on video ads (22%) is well below the 35% benchmark, suggesting the first 3 seconds of your videos need work.

What you get back

Metric-by-metric comparison against industry benchmarks with variance percentages
Where you're outperforming with context on why
Where you're underperforming with likely root causes
Prioritized improvement opportunities ranked by potential impact
Benchmark context: what "good" looks like for your specific situation, not just industry averages

When to use it

When pitching new clients to identify quick wins in their accounts
QBRs and annual reviews to show performance in context
When clients ask "is our CPA good?" and need a data-backed answer
For internal team benchmarking across multiple client accounts in the same vertical

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

---name: performance-benchmarkingdescription: 29/ Performance Benchmarking — Google + Meta---# 29/ Performance Benchmarking — Google + Meta## What it doesCompares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you're behind, and where there's room to improve — adjusted for your account size and spend level, because a $10K/month account and a $500K/month account have different benchmark realities.## How it worksClaude takes your core metrics (CPC, CTR, CVR, CPA, ROAS, CPM) and compares them against available benchmark data for your industry and campaign type. It adjusts for factors that affect comparison — account maturity, geo, budget level, and funnel stage — so you're not comparing your prospecting CPA against someone else's retargeting CPA.## Practical exampleYour SaaS client's Google Search campaigns show a 3.2% CTR and $52 CPA. Claude benchmarks this against B2B SaaS averages: CTR is 18% above benchmark (strong ad relevance), but CPA is 30% above benchmark, with the gap primarily in CVR (2.1% vs benchmark 3.4%). This points to a landing page issue rather than an ad issue — your ads attract clicks at a good rate, but the landing page isn't converting them. For Meta, your CPM of $18 is right at benchmark, but your hook rate on video ads (22%) is well below the 35% benchmark, suggesting the first 3 seconds of your videos need work.## What you get back- Metric-by-metric comparison against industry benchmarks with variance percentages- Where you're outperforming with context on why- Where you're underperforming with likely root causes- Prioritized improvement opportunities ranked by potential impact- Benchmark context: what "good" looks like for your specific situation, not just industry averages## When to use it- When pitching new clients to identify quick wins in their accounts- QBRs and annual reviews to show performance in context- When clients ask "is our CPA good?" and need a data-backed answer- For internal team benchmarking across multiple client accounts in the same vertical## Data access (Ryze MCP)This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → `https://connector.get-ryze.ai/mcp`- Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`- Cursor: Settings → MCP → add the same URLSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

Frequently asked questions

Performance Benchmarking