How do I install the Quality Score Breakdown skill?

Run npx skillmds@latest add irinabuht12-oss/quality-score-breakdown in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

What does the Quality Score Breakdown skill do?

14/ Quality Score Breakdown — Google It is listed under Coding & Dev Tools on SkillMD.

Is Quality Score Breakdown safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Quality Score Breakdown?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Quality Score Breakdown free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Quality Score Breakdown?

irinabuht12-oss (@irinabuht12-oss) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Quality Score Breakdown by irinabuht12-oss

Name: Quality Score Breakdown
Author: irinabuht12-oss

File contents

14/ Quality Score Breakdown — Google

What it does

Breaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly which component is dragging each keyword down, with specific fixes ranked by potential CPC impact.

How it works

Claude pulls your keyword-level Quality Score data along with historical QS trends, CTR benchmarks, ad copy relevance signals, and landing page metrics. It identifies which of the three components is below average for each keyword and cross-references with your actual ad copy and landing pages to pinpoint the exact issue.

Practical example

You have 340 active keywords. Claude identifies 47 with Quality Score 5 or below. Of those, 28 have below-average landing page experience (mostly because 3 landing pages have slow mobile load times), 14 have below-average ad relevance (the ad groups contain too many unrelated keywords diluting relevance), and 5 have below-average expected CTR (they're in ad groups where CTR is dragged down by poor-performing ad copy variants). Fixing the 3 landing pages alone would impact 28 keywords and potentially reduce CPC by 15-25%.

What you get back

Every keyword with QS below 7 flagged with the specific underperforming component
Root cause analysis for each component (not just "below average" but why)
Prioritized fix list ranked by potential CPC savings and conversion volume impact
Ad group restructuring recommendations where relevance is the issue
Landing page specific issues tied back to keyword groups they affect

When to use it

Monthly QS audits to catch degradation early
When CPCs rise without competitive or market explanation
After landing page or website changes that might have affected page experience scores
When restructuring accounts and you want to improve efficiency across the board

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

---name: quality-score-breakdowndescription: 14/ Quality Score Breakdown — Google---# 14/ Quality Score Breakdown — Google## What it doesBreaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly which component is dragging each keyword down, with specific fixes ranked by potential CPC impact.## How it worksClaude pulls your keyword-level Quality Score data along with historical QS trends, CTR benchmarks, ad copy relevance signals, and landing page metrics. It identifies which of the three components is below average for each keyword and cross-references with your actual ad copy and landing pages to pinpoint the exact issue.## Practical exampleYou have 340 active keywords. Claude identifies 47 with Quality Score 5 or below. Of those, 28 have below-average landing page experience (mostly because 3 landing pages have slow mobile load times), 14 have below-average ad relevance (the ad groups contain too many unrelated keywords diluting relevance), and 5 have below-average expected CTR (they're in ad groups where CTR is dragged down by poor-performing ad copy variants). Fixing the 3 landing pages alone would impact 28 keywords and potentially reduce CPC by 15-25%.## What you get back- Every keyword with QS below 7 flagged with the specific underperforming component- Root cause analysis for each component (not just "below average" but why)- Prioritized fix list ranked by potential CPC savings and conversion volume impact- Ad group restructuring recommendations where relevance is the issue- Landing page specific issues tied back to keyword groups they affect## When to use it- Monthly QS audits to catch degradation early- When CPCs rise without competitive or market explanation- After landing page or website changes that might have affected page experience scores- When restructuring accounts and you want to improve efficiency across the board## Data access (Ryze MCP)This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → `https://connector.get-ryze.ai/mcp`- Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`- Cursor: Settings → MCP → add the same URLSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

Frequently asked questions

Quality Score Breakdown