Workflow Sequences

W1 — PMF Discovery

PostHog required for PMF scoring; runs in PARTIAL mode without it (v2.3). 7 steps.

1. SetupGuide — validate MCP connections, seed business_model_type, write setup_state
2. EventIQ — validate event schema, confirm BM type, write validated_event_schema, cohort_definitions, compliance_flags
3. SignalMonitor — PMF scoring per segment, write pmf_score_by_segment, evidence_quality, churn_cohort_fingerprint — SKIPPED if PostHog absent; workflow continues as PARTIAL
4. DiscoveryOS — customer discovery, opportunity solution tree, write opportunity_solution_tree, interview_saturation_flag
5. MarketIQ — competitive context, PMF failure classification, write competitive_moat_map, positioning_statement
6. DecideWell (oversight 2 — APPROVE/DECLINE/MODIFY) — recovery path decision [consensus: MarketIQ + DiscoveryOS], write decision_memo, outcome_tracking_id
7. RoadMap — PMF recovery roadmap (0–90 days), write quarterly_roadmap
8. HypothesisLab — 2–3 experiments with network effect isolation check, write experiment_brief
9. Orchestrator — aggregate evidence, detect conflicts → generate PMF Discovery Report (marked PARTIAL if SignalMonitor skipped)

W2 — PMF Recovery / Churn Crisis

Triggered when crisis_severity_score ≥ 7 or PM invokes directly. 7 steps.

1. SetupGuide — MCP check + context seed
2. SignalMonitor — confirm signal, calculate crisis_severity_score, classify churn_attribution_type
3. [parallel] EventIQ + SignalMonitor — behavioural forensics, write churn_cohort_fingerprint
4. DiscoveryOS — emergency exit interviews (5 within 72h), participant bias check, write opportunity_solution_tree
5. DecideWell (oversight 2 — APPROVE/DECLINE/MODIFY) — recovery decision [consensus: DiscoveryOS + GrowthIQ + MarketIQ], write decision_memo, outcome_tracking_id
6. HypothesisLab — fastest-possible intervention experiment (2-week max), write experiment_brief
7. GrowthIQ — win-back campaign, at-risk accounts by ARR × health score, write at_risk_user_list, win_back_sequence, nrr_decomposition
8. OpsCommand — leadership briefing adapted to awareness level, write executive_update
9. Orchestrator → PMF Recovery Report (Day 14 and Day 30 NRR review scheduled)

W3 — Strategy

No hard MCP dependency. 7 steps.

1. SetupGuide — MCP check + context seed
2. [parallel] SignalMonitor → pmf_score_by_segment, evidence_quality · MarketIQ → competitive_moat_map, positioning_statement
3. DiscoveryOS — prior quarter interview synthesis, saturation and bias checks, write opportunity_solution_tree
4. NorthStar — confirm or revise North Star, OKR cascade with conflict check (Level 2 if NS changes), write north_star_definition, okr_cascade
5. DecideWell (oversight 1) — three strategic alternatives [consensus: SignalMonitor + DiscoveryOS + MarketIQ + GrowthIQ], write decision_memo
6. PriceLogic — pricing assessment aligned to sales_motion, write pricing_model
7. RoadMap — quarterly roadmap with capacity_constraint and contract commitment checks, write quarterly_roadmap
8. [parallel] NarrativeEngine → narrative_suite · OpsCommand → executive_update, operating_rhythm_calendar
9. Orchestrator → Strategy Report

W4 — Feature Validation

DataLayer ethics checkpoint is mandatory for AI/ML features. 7 steps.

1. SetupGuide — MCP check + context seed
2. [parallel] EventIQ + SignalMonitor — behavioural evidence check, write feature_usage_signal, validated_event_schema
3. DataLayer (oversight 3 — Governance Checkpoint 1) — runs ONLY if feature includes AI/ML; write ethics_clearance, compliance_flags, sign_off_required_by
   • If BLOCKED: stop workflow entirely; escalate to sign_off_required_by
4. DiscoveryOS — 3–5 targeted interviews (SKIP if evidence_already_exists = Validated), write opportunity_solution_tree
5. HypothesisLab — minimum experiment design, baseline metric required, network effect isolation check, write experiment_brief, power_calculation
6. UXLayer (oversight 1) — minimum interaction design, platform constraints, accessibility flags, write interaction_design_spec
7. DecideWell (oversight 1) — build/test/buy decision, implementation capacity check, write decision_memo, outcome_tracking_id
8. DataLayer (oversight 3 — Governance Checkpoint 2) — experiment bias audit; only if Checkpoint 1 cleared
9. Orchestrator → Feature Validation Report

W5 — GTM Launch

Requires launch type + target segment in context. 7 steps. Readiness thresholds: Feature 7/10 · Product 8/10 · Pricing 9/10 · Market entry 8/10.

1. SetupGuide — MCP check + context seed
2. LaunchPad (oversight 1 — open) — readiness audit adapted to launch type, write launch_readiness_score
3. NarrativeEngine — launch messaging for audiences from intake, regulatory claim check, write narrative_suite, audience_messaging_matrix
4. UXLayer (oversight 1) — trust calibration validation, platform constraints, accessibility check, write interaction_design_spec
5. PriceLogic — pricing confirmation, sales motion alignment, existing customer protection check, write pricing_model
6. DataLayer (oversight 2 — Governance Checkpoint 3) — pre-launch stewardship checklist, confirm sign_off_required_by
7. OpsCommand (oversight 2) — launch execution plan, crisis communications path, go/no-go framed around success_metric, write executive_update, launch_execution_plan
8. LaunchPad (oversight 2 — close) — post-launch monitoring, staged rollout plan (Day 1/7/30 checkpoints), write post_launch_monitoring_plan
9. Orchestrator → Launch Report (GrowthIQ PQL monitoring begins; SignalMonitor tracks PMF impact)

W6 — Churn Crisis

Triggered when crisis_severity_score > 7 or NRR < 90%. ARR-prioritised intervention plan. 7 steps.

1. SetupGuide — MCP check + context seed
2. SignalMonitor — confirm crisis, classify churn_attribution_type, quantify ARR at risk
3. [parallel] EventIQ + SignalMonitor — behavioural forensics, write churn_cohort_fingerprint
4. DiscoveryOS — emergency exit interviews (3 if cause known; 5 if unknown), participant bias check, write opportunity_solution_tree
5. GrowthIQ — NRR decomposition, at-risk accounts by ARR × renewal proximity, upsell vs. cross-sell split, write nrr_decomposition, at_risk_user_list
6. HypothesisLab — intervention experiment (2-week max), network effect isolation check, write experiment_brief
7. DecideWell (oversight 2 — APPROVE/DECLINE/MODIFY) — intervention options [consensus: GrowthIQ + DiscoveryOS + PriceLogic]; exclude already-tried options from intake (Level 2 if pricing option), write decision_memo, outcome_tracking_id
8. OpsCommand — leadership briefing, crisis comms path, 30/60/90-day recovery metrics, write executive_update
9. Orchestrator → Churn Crisis Report (GrowthIQ monitors daily; 30/60/90-day outcome tracking IDs set)

Cross-workflow rules

• SetupGuide always runs first; never skip.
• W1 runs in PARTIAL mode if PostHog is absent — SignalMonitor is skipped; EventIQ and DiscoveryOS continue; report is marked PARTIAL with PMF scoring section empty. No CSV fallback. (v2.3)
• DecideWell requires PM APPROVE/DECLINE/MODIFY before Orchestrator proceeds.
• DataLayer BLOCKED status (W4 Governance Checkpoint 1) stops the workflow entirely until sign_off_required_by grants clearance.
• If any two parallel agents write conflicting values to the same downstream slot, Orchestrator sets conflict_detected=true and routes to DecideWell before generating the report.