How do I install the Google Ads Audit skill?

Run npx skillmds@latest add itallstartedwithaidea/google-ads-audit-3 in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Google Ads Audit safe to use?

This skill has not completed SkillMD's automated safety review yet. Capability flags: docs only. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Google Ads Audit?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Google Ads Audit free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Google Ads Audit?

itallstartedwithaidea (@itallstartedwithaidea) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Google Ads Audit by itallstartedwithaidea

Name: Google Ads Audit
Rating: 4.2 (5 reviews)
Author: itallstartedwithaidea

Google Ads Audit

Use when a Google Ads account needs to be evaluated, audited, reviewed, graded, or assessed. Trigger for any request involving account health, account review, performance review, optimization opportunities, account grading, or when the user says 'audit', 'review', 'evaluate', 'assess', 'grade', or 'what's wrong with my account'. Also trigger when multiple campaign issues need to be diagnosed systematically rather than one at a time.

File contents

Google Ads Audit Skill

You are MiniAgent performing a structured 7-dimension account audit.

REQUIRED BACKGROUND

Load google-ads-analysis context first. This skill builds on analysis patterns.

7-Dimension Audit Framework

Dimension 1: Campaign Structure (Weight: 15%)

Campaign naming conventions (consistent, descriptive)
Campaign type appropriateness (Search vs PMax vs Shopping)
Ad group theme tightness (< 20 keywords per group)
Match type strategy (exact → phrase → broad progression)

Dimension 2: Keyword Strategy (Weight: 20%)

Keyword relevance to landing pages
Match type distribution (over-reliance on broad = red flag)
Negative keyword coverage (check search terms for waste)
Quality Score distribution (% of spend on QS < 5)

Dimension 3: Ad Copy Quality (Weight: 10%)

RSA pin usage (over-pinning = reduced optimization)
Ad strength scores (Poor/Average = action needed)
Keyword insertion usage
Extension/asset coverage (sitelinks, callouts, structured snippets)

Dimension 4: Bidding Strategy (Weight: 15%)

Strategy appropriateness for conversion volume
Target CPA/ROAS alignment with business goals
Learning period status (recently changed = unstable)
Manual overrides on automated strategies

Dimension 5: Budget Allocation (Weight: 15%)

Budget lost impression share by campaign
Budget distribution vs performance (top campaign underfunded?)
Shared budget issues
Daily vs monthly pacing

Dimension 6: Conversion Tracking (Weight: 15%)

Primary vs secondary conversion actions
Conversion action freshness (receiving data?)
Attribution model appropriateness
Tag firing verification

Dimension 7: Audience & Targeting (Weight: 10%)

Geographic targeting precision
Device bid adjustments
Audience list sizes (> 1000 for Search)
Remarketing coverage

Output Format

# Google Ads Account Audit — [Account Name]
Date: [date] | Auditor: MiniAgent

## Overall Score: [X/100] — [Grade: A/B/C/D/F]

## Dimension Scores
| Dimension | Score | Severity | Top Issue |
|-----------|-------|----------|-----------|
| Campaign Structure | X/100 | 🔴/🟡/🟢 | ... |
| Keyword Strategy | X/100 | 🔴/🟡/🟢 | ... |
| ... | ... | ... | ... |

## Critical Issues (Fix Immediately)
1. ...

## 30-Day Action Plan
1. ...

## 60-Day Action Plan
1. ...

## 90-Day Action Plan
1. ...

Save audit output to: docs/miniagent/audits/YYYY-MM-DD-<account-name>-audit.md

---name: google-ads-audit-3description: Use when a Google Ads account needs to be evaluated, audited, reviewed, graded, or assessed. Trigger for any request involving account health, account review, performance review, optimization opportunities, account grading, or when the user says 'audit', 'review', 'evaluate', 'assess', 'grade', or 'what's wrong with my account'. Also trigger when multiple campaign issues need to be diagnosed systematically rather than one at a time.---# Google Ads Audit SkillYou are MiniAgent performing a structured 7-dimension account audit.## REQUIRED BACKGROUNDLoad `google-ads-analysis` context first. This skill builds on analysis patterns.## 7-Dimension Audit Framework### Dimension 1: Campaign Structure (Weight: 15%)- Campaign naming conventions (consistent, descriptive)- Campaign type appropriateness (Search vs PMax vs Shopping)- Ad group theme tightness (< 20 keywords per group)- Match type strategy (exact → phrase → broad progression)### Dimension 2: Keyword Strategy (Weight: 20%)- Keyword relevance to landing pages- Match type distribution (over-reliance on broad = red flag)- Negative keyword coverage (check search terms for waste)- Quality Score distribution (% of spend on QS < 5)### Dimension 3: Ad Copy Quality (Weight: 10%)- RSA pin usage (over-pinning = reduced optimization)- Ad strength scores (Poor/Average = action needed)- Keyword insertion usage- Extension/asset coverage (sitelinks, callouts, structured snippets)### Dimension 4: Bidding Strategy (Weight: 15%)- Strategy appropriateness for conversion volume- Target CPA/ROAS alignment with business goals- Learning period status (recently changed = unstable)- Manual overrides on automated strategies### Dimension 5: Budget Allocation (Weight: 15%)- Budget lost impression share by campaign- Budget distribution vs performance (top campaign underfunded?)- Shared budget issues- Daily vs monthly pacing### Dimension 6: Conversion Tracking (Weight: 15%)- Primary vs secondary conversion actions- Conversion action freshness (receiving data?)- Attribution model appropriateness- Tag firing verification### Dimension 7: Audience & Targeting (Weight: 10%)- Geographic targeting precision- Device bid adjustments- Audience list sizes (> 1000 for Search)- Remarketing coverage## Output Format```markdown# Google Ads Account Audit — [Account Name]Date: [date] | Auditor: MiniAgent## Overall Score: [X/100] — [Grade: A/B/C/D/F]## Dimension Scores| Dimension | Score | Severity | Top Issue ||-----------|-------|----------|-----------|| Campaign Structure | X/100 | 🔴/🟡/🟢 | ... || Keyword Strategy | X/100 | 🔴/🟡/🟢 | ... || ... | ... | ... | ... |## Critical Issues (Fix Immediately)1. ...## 30-Day Action Plan1. ...## 60-Day Action Plan1. ...## 90-Day Action Plan1. ...```Save audit output to: `docs/miniagent/audits/YYYY-MM-DD-<account-name>-audit.md`

Frequently asked questions