How do I install the Google Ads Workflow skill?

Run npx skillmds@latest add itallstartedwithaidea/google-ads-workflow in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Google Ads Workflow safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Google Ads Workflow?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Google Ads Workflow free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Google Ads Workflow?

itallstartedwithaidea (@itallstartedwithaidea) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Google Ads Workflow by itallstartedwithaidea

Name: Google Ads Workflow
Author: itallstartedwithaidea

Google Ads Workflow

Use for complete, end-to-end advertising workflows that span multiple skills — full account audits with action plans, campaign launches with verification, optimization cycles, or any multi-step advertising process. Trigger when the task requires analysis AND changes AND verification, or when the user wants a complete workflow rather than a single answer.

File contents

Google Ads Workflow — Skill Composition

This meta-skill chains MiniAgent's specialized skills into complete workflows.

REQUIRED BACKGROUND

You MUST understand all 5 core skills before using this skill:

google-ads-analysis — data analysis and GAQL
google-ads-audit — systematic 7-dimension evaluation
google-ads-write — safe write operations (CEP protocol)
google-ads-math — PPC calculations
google-ads-mcp — API connectivity

Workflow 1: Complete Account Audit

Step 1: [google-ads-analysis] Pull account-level metrics
Step 2: [google-ads-audit] Run 7-dimension audit framework
Step 3: [google-ads-math] Calculate opportunity cost of issues found
Step 4: OUTPUT → docs/miniagent/audits/YYYY-MM-DD-<account>-audit.md
Step 5: OUTPUT → docs/miniagent/plans/YYYY-MM-DD-<account>-optimization.md

Workflow 2: Campaign Optimization Cycle

Step 1: [google-ads-analysis] Identify underperforming campaigns
Step 2: [google-ads-analysis] Pull search terms for wasted spend
Step 3: [google-ads-math] Calculate impact of proposed changes
Step 4: [google-ads-write] CEP: Add negative keywords
Step 5: [google-ads-write] CEP: Adjust budgets
Step 6: [google-ads-analysis] Postcheck — verify changes
Step 7: OUTPUT → optimization summary with before/after metrics

Workflow 3: New Campaign Launch Checklist

Step 1: [google-ads-math] Calculate target CPA/ROAS from business goals
Step 2: [google-ads-analysis] Competitive landscape via auction insights
Step 3: CHECKLIST:
  □ Campaign structure defined (brand/non-brand/competitor)
  □ Keyword lists built with proper match types
  □ Negative keyword lists created (universal + industry-specific)
  □ Ad copy written (3 headlines, 2 descriptions minimum)
  □ Extensions configured (sitelinks, callouts, structured snippets)
  □ Conversion tracking verified
  □ Budget set with daily/monthly caps
  □ Bid strategy selected with rationale
  □ Geographic targeting configured
  □ Device adjustments set
Step 4: [google-ads-write] CEP: Implement campaign
Step 5: [google-ads-analysis] Day-1 verification check

Workflow 4: Weekly Reporting

Step 1: [google-ads-analysis] Pull last 7 days vs prior 7 days
Step 2: [google-ads-math] Calculate WoW changes for all key metrics
Step 3: [google-ads-analysis] Identify top 3 wins and top 3 concerns
Step 4: OUTPUT → formatted report with:
  - Executive summary (3 sentences)
  - Key metrics table (WoW comparison)
  - Top performers
  - Attention items
  - Recommended actions for next week

Context Isolation Rule

When chaining skills, each step should pass only the RELEVANT context to the next step. Do not carry the entire conversation history into write operations — pass only the specific campaign/ad group/keyword context needed for that change.

---name: google-ads-workflowdescription: Use for complete, end-to-end advertising workflows that span multiple skills — full account audits with action plans, campaign launches with verification, optimization cycles, or any multi-step advertising process. Trigger when the task requires analysis AND changes AND verification, or when the user wants a complete workflow rather than a single answer.---# Google Ads Workflow — Skill CompositionThis meta-skill chains MiniAgent's specialized skills into complete workflows.## REQUIRED BACKGROUNDYou MUST understand all 5 core skills before using this skill:- `google-ads-analysis` — data analysis and GAQL- `google-ads-audit` — systematic 7-dimension evaluation- `google-ads-write` — safe write operations (CEP protocol)- `google-ads-math` — PPC calculations- `google-ads-mcp` — API connectivity## Workflow 1: Complete Account Audit```Step 1: [google-ads-analysis] Pull account-level metricsStep 2: [google-ads-audit] Run 7-dimension audit frameworkStep 3: [google-ads-math] Calculate opportunity cost of issues foundStep 4: OUTPUT → docs/miniagent/audits/YYYY-MM-DD-<account>-audit.mdStep 5: OUTPUT → docs/miniagent/plans/YYYY-MM-DD-<account>-optimization.md```## Workflow 2: Campaign Optimization Cycle```Step 1: [google-ads-analysis] Identify underperforming campaignsStep 2: [google-ads-analysis] Pull search terms for wasted spendStep 3: [google-ads-math] Calculate impact of proposed changesStep 4: [google-ads-write] CEP: Add negative keywordsStep 5: [google-ads-write] CEP: Adjust budgetsStep 6: [google-ads-analysis] Postcheck — verify changesStep 7: OUTPUT → optimization summary with before/after metrics```## Workflow 3: New Campaign Launch Checklist```Step 1: [google-ads-math] Calculate target CPA/ROAS from business goalsStep 2: [google-ads-analysis] Competitive landscape via auction insightsStep 3: CHECKLIST: □ Campaign structure defined (brand/non-brand/competitor) □ Keyword lists built with proper match types □ Negative keyword lists created (universal + industry-specific) □ Ad copy written (3 headlines, 2 descriptions minimum) □ Extensions configured (sitelinks, callouts, structured snippets) □ Conversion tracking verified □ Budget set with daily/monthly caps □ Bid strategy selected with rationale □ Geographic targeting configured □ Device adjustments setStep 4: [google-ads-write] CEP: Implement campaignStep 5: [google-ads-analysis] Day-1 verification check```## Workflow 4: Weekly Reporting```Step 1: [google-ads-analysis] Pull last 7 days vs prior 7 daysStep 2: [google-ads-math] Calculate WoW changes for all key metricsStep 3: [google-ads-analysis] Identify top 3 wins and top 3 concernsStep 4: OUTPUT → formatted report with: - Executive summary (3 sentences) - Key metrics table (WoW comparison) - Top performers - Attention items - Recommended actions for next week```## Context Isolation RuleWhen chaining skills, each step should pass only the RELEVANT context to the next step. Do not carry the entire conversation history into write operations — pass only the specific campaign/ad group/keyword context needed for that change.

Frequently asked questions