Social Writer
Create platform-optimized social media content that sounds human, drives engagement, and builds audience.
Quick Navigation
| Topic |
Reference |
| X Single Posts |
x-posts.md |
| X Threads |
x-threads.md |
| X Content Strategy |
x-strategy.md |
| Hook Patterns |
hooks.md |
| LinkedIn |
linkedin.md |
| Threads & Instagram |
threads-instagram.md |
| Facebook |
facebook.md |
| AI Writing Avoidance |
ai-avoidance.md |
| Style Guide |
style-guide.md |
| Technical Blog Styles |
technical-styles.md |
Platform Quick Reference
| Platform |
Limit |
Best Length |
Hashtags |
Key Rule |
| X |
280 chars |
230-280 |
1-2 max |
Hook in first line, use full space |
| LinkedIn |
3,000 chars |
1,300 |
3-5 |
Hook before "see more" |
| Threads |
500 chars |
400-500 |
None |
Conversational, no hashtags |
| Instagram |
2,200 chars |
Varies |
5-15 |
Visual-first, line breaks |
| Facebook |
Unlimited |
<250 |
2-3 |
Community, engagement |
Content Type Router
What are you creating?
│
├─ X?
│ ├─ Single insight/observation → x-posts.md
│ ├─ Multi-part story/tutorial → x-threads.md
│ └─ Content planning → x-strategy.md
│
├─ LinkedIn → linkedin.md
│ └─ Professional, B2B, thought leadership
│
├─ Threads/Instagram → threads-instagram.md
│ └─ Conversational, authentic, visual
│
├─ Facebook → facebook.md
│ └─ Community, engagement, events
│
└─ Technical blog → technical-styles.md
├─ Karpathy style (conversational, personal)
└─ Deep technical (opinion-forward, contrarian)
Writing Workflow
1. Select Platform & Format
Choose based on:
- Audience: Where do they spend time?
- Content depth: Quick insight vs deep dive
- Goal: Engagement, education, announcement
2. Load Style Reference
Before writing:
- Read platform-specific guide
- Read ai-avoidance.md — critical for human voice
- Read style-guide.md for tone
3. Draft Content
Apply platform constraints from start. Style informs structure.
4. Quality Check
Run through checklist below before posting.
Universal Quality Checklist
Voice
Specificity
Structure
Value
X Quick Start
Single Post Pattern
[Hook - stop the scroll]
[Context or specific detail]
[Insight or learning]
[Optional: engagement question]
Example:
Shipped curation v1 for agents.foo today.
Discovery is way harder than app stores. Agents are conversations, not static features.
Had to rebuild around context matching instead of keyword search.
Thread Pattern
1/N [Bold hook - main insight] 👇
2/N [Context or setup]
3-N/N [Key points, one per tweet]
N/N [Summary + CTA]
Rules:
- First tweet MUST end with 👇 or 🧵 to signal thread
- Use N/M numbering (1/7, 2/7... 7/7)
- Each tweet must stand alone
- Max 5-7 tweets (longer = blog post)
High-Engagement Content Patterns
| Pattern |
Structure |
Best For |
| Shipped X, Learned Y |
What shipped + key learning + why it matters |
Project updates |
| How to X |
Problem + steps + key insight |
Tutorials |
| Problem → Solution |
Problem + failed attempts + what worked |
Case studies |
| Contrarian |
Popular belief + why wrong + your evidence |
Thought leadership |
| Tool Recommendation |
Tool + specific benefit + real example |
Resources |
Content Selection: What to Share
Always Share ✓
- Shipped work + learnings
- Non-obvious insights
- Tool recommendations with specifics
- Solutions to common problems
Skip ✗
- Generic progress updates
- Plans before execution
- Obvious observations
- Engagement bait ("RT if you agree")
- Vague hype
Critical Prohibitions
- Do not use words: delve, unleash, harness, leverage, robust, seamless, game-changer, unlock
- Do not use em-dashes (—) anywhere
- Do not use "It's not X, it's Y" pattern
- Do not ask for engagement ("RT if you agree", "What do you think?")
- Do not use formal transitions (Furthermore, Moreover, Additionally)
- Do not write uniform sentence lengths
- Do not skip the hook
Links
- ai-avoidance.md — Most important, read first
- hooks.md — Hook patterns with examples
- x-strategy.md — What to share
1---2name: social-writer3description: Create engaging content for social media platforms: X posts and threads, LinkedIn, Threads, Instagram, Facebook. Includes writing styles, AI-avoidance patterns, hooks catalog, and macOS Notes integration. Use when drafting social media posts, writing thread series, applying engagement hooks, or adapting content for specific platforms. Keywords: social media, X, LinkedIn, threads, posts, hooks, content strategy, AI writing avoidance.4---5
6# Social Writer
7
8Create platform-optimized social media content that sounds human, drives engagement, and builds audience.
9
10## Quick Navigation
11
12| Topic | Reference |
13| --------------------- | ------------------------------------------------------- |
14| X Single Posts | [x-posts.md](references/x-posts.md) |
15| X Threads | [x-threads.md](references/x-threads.md) |
16| X Content Strategy | [x-strategy.md](references/x-strategy.md) |
17| Hook Patterns | [hooks.md](references/hooks.md) |
18| LinkedIn | [linkedin.md](references/linkedin.md) |
19| Threads & Instagram | [threads-instagram.md](references/threads-instagram.md) |
20| Facebook | [facebook.md](references/facebook.md) |
21| AI Writing Avoidance | [ai-avoidance.md](references/ai-avoidance.md) |
22| Style Guide | [style-guide.md](references/style-guide.md) |
23| Technical Blog Styles | [technical-styles.md](references/technical-styles.md) |
24
25## Platform Quick Reference
26
27| Platform | Limit | Best Length | Hashtags | Key Rule |
28| ------------- | ----------- | ----------- | -------- | ---------------------------------- |
29| **X** | 280 chars | 230-280 | 1-2 max | Hook in first line, use full space |
30| **LinkedIn** | 3,000 chars | 1,300 | 3-5 | Hook before "see more" |
31| **Threads** | 500 chars | 400-500 | None | Conversational, no hashtags |
32| **Instagram** | 2,200 chars | Varies | 5-15 | Visual-first, line breaks |
33| **Facebook** | Unlimited | <250 | 2-3 | Community, engagement |
34
35## Content Type Router
36
37```
38What are you creating?
39│
40├─ X?
41│ ├─ Single insight/observation → x-posts.md
42│ ├─ Multi-part story/tutorial → x-threads.md
43│ └─ Content planning → x-strategy.md
44│
45├─ LinkedIn → linkedin.md
46│ └─ Professional, B2B, thought leadership
47│
48├─ Threads/Instagram → threads-instagram.md
49│ └─ Conversational, authentic, visual
50│
51├─ Facebook → facebook.md
52│ └─ Community, engagement, events
53│
54└─ Technical blog → technical-styles.md
55 ├─ Karpathy style (conversational, personal)
56 └─ Deep technical (opinion-forward, contrarian)
57```
58
59## Writing Workflow
60
61### 1. Select Platform & Format
62
63Choose based on:
64
65- **Audience**: Where do they spend time?
66- **Content depth**: Quick insight vs deep dive
67- **Goal**: Engagement, education, announcement
68
69### 2. Load Style Reference
70
71Before writing:
72
731. Read platform-specific guide
742. Read [ai-avoidance.md](references/ai-avoidance.md) — critical for human voice
753. Read [style-guide.md](references/style-guide.md) for tone
76
77### 3. Draft Content
78
79Apply platform constraints from start. Style informs structure.
80
81### 4. Quality Check
82
83Run through checklist below before posting.
84
85## Universal Quality Checklist
86
87### Voice
88
89- [ ] Sounds like a person, not AI?
90- [ ] Zero banned words (delve, unleash, harness, leverage)?
91- [ ] Zero em-dashes (—)?
92- [ ] Contractions used naturally?
93
94### Specificity
95
96- [ ] Includes names, numbers, tools, dates?
97- [ ] Concrete examples, not hypotheticals?
98- [ ] Would I bookmark this if someone else wrote?
99
100### Structure
101
102- [ ] Hook in first line?
103- [ ] Sentence lengths vary (5-40 words)?
104- [ ] Each paragraph/tweet can stand alone?
105
106### Value
107
108- [ ] Teaches something specific?
109- [ ] Actionable today?
110- [ ] From real experience?
111
112## X Quick Start
113
114### Single Post Pattern
115
116```
117[Hook - stop the scroll]
118
119[Context or specific detail]
120
121[Insight or learning]
122
123[Optional: engagement question]
124```
125
126**Example:**
127
128```
129Shipped curation v1 for agents.foo today.
130
131Discovery is way harder than app stores. Agents are conversations, not static features.
132
133Had to rebuild around context matching instead of keyword search.
134```
135
136### Thread Pattern
137
138```
1391/N [Bold hook - main insight] 👇
140
1412/N [Context or setup]
142
1433-N/N [Key points, one per tweet]
144
145N/N [Summary + CTA]
146```
147
148**Rules:**
149
150- First tweet MUST end with 👇 or 🧵 to signal thread
151- Use N/M numbering (1/7, 2/7... 7/7)
152- Each tweet must stand alone
153- Max 5-7 tweets (longer = blog post)
154
155## High-Engagement Content Patterns
156
157| Pattern | Structure | Best For |
158| ------------------------ | -------------------------------------------- | ------------------ |
159| **Shipped X, Learned Y** | What shipped + key learning + why it matters | Project updates |
160| **How to X** | Problem + steps + key insight | Tutorials |
161| **Problem → Solution** | Problem + failed attempts + what worked | Case studies |
162| **Contrarian** | Popular belief + why wrong + your evidence | Thought leadership |
163| **Tool Recommendation** | Tool + specific benefit + real example | Resources |
164
165## Content Selection: What to Share
166
167### Always Share ✓
168
169- Shipped work + learnings
170- Non-obvious insights
171- Tool recommendations with specifics
172- Solutions to common problems
173
174### Skip ✗
175
176- Generic progress updates
177- Plans before execution
178- Obvious observations
179- Engagement bait ("RT if you agree")
180- Vague hype
181
182## Critical Prohibitions
183
184- Do not use words: delve, unleash, harness, leverage, robust, seamless, game-changer, unlock
185- Do not use em-dashes (—) anywhere
186- Do not use "It's not X, it's Y" pattern
187- Do not ask for engagement ("RT if you agree", "What do you think?")
188- Do not use formal transitions (Furthermore, Moreover, Additionally)
189- Do not write uniform sentence lengths
190- Do not skip the hook
191
192## Links
193
194- [ai-avoidance.md](references/ai-avoidance.md) — Most important, read first
195- [hooks.md](references/hooks.md) — Hook patterns with examples
196- [x-strategy.md](references/x-strategy.md) — What to share
itechmeat