research/lead-research — skill payload
Machine-readable contract:
../lead-research.manifest.json.
What this skill does
Builds a structured sales-lead dossier from a company name (and optionally a contact). Aggregates:
- Public company profile: HQ, size, sector.
- Funding history (rounds, lead investors, amounts).
- Recent news (last 90 days).
- Technology fingerprint (visible stack signals).
- Decision-maker pointers (named contact's role, LinkedIn URL).
Every field is sourced; the dossier carries citations so a sales rep can verify before reaching out.
When to use it
- A rep is preparing for a discovery call and needs context fast.
- An SDR wants to prioritise a list of leads by recent funding or news.
When not to use it
- The target is a private individual (consumer) — out of scope; privacy risk.
- The data is going into automated outreach without human review — combine with a human send-step or do not use.
Determinism and risk
Determinism: low — depends on what the web returns today. Risk: medium — wrong dossier means a bad-fit pitch. Citations are the mitigation.
How it composes
Often paired with research/competitive-ads-extract (what messaging is
the competitor running?) and comms/meeting-insights (post-call notes
back into CRM).