Investor Reporting
Overview
Investor reporting maintains trust between raises. Good updates are honest, comparable over time, and light on spin.
When to Use
- Monthly or quarterly investor updates
- Post-raise communication cadence
- Special situation updates (misses, crises, big wins)
Core Practices
- Report consistent KPIs every period
- Explain variances vs plan without defensiveness
- Include cash, burn, and runway
- Surface risks and asks explicitly
- Keep a stable structure so investors can scan
Principles
- Bad news early preserves relationships
- Metrics that change definition every quarter are red flags
- Brevity with substance beats long vanity narratives
- Investors are partners, not adversaries to be managed
Verification
- KPI set is stable and defined
- Cash/runway is unambiguous
- Material issues are not buried