itsual Job Description
Overview
A good job description helps the right people self-select in and the wrong people self-select out. It balances inspiration with clarity.
When to Use
- External job postings
- Internal role definitions
- Hiring manager briefs
- Role redesign or leveling exercises
Recommended Structure
- Role title and team
- About the company / team (brief)
- The mission of the role
- What you’ll do (responsibilities)
- What success looks like
- Requirements (must-haves vs. nice-to-haves)
- Benefits and logistics
- How to apply
Principles
- Focus on outcomes and impact, not just activity lists
- Separate must-have requirements from preferred ones
- Avoid unnecessary requirements that exclude capable candidates
- Use inclusive language
- Be honest about the role’s challenges and context
- Keep the posting scannable
Verification
- A strong candidate can tell whether they are a fit
- Responsibilities and success criteria are concrete
- Requirements are justified and not inflated