Product Analytics
Key Metrics
- Retention Rate: Percentage of users returning over time intervals (e.g., D1, D7, D30).
- DAU/MAU Ratio: Daily/Monthly Active Users for product stickiness.
Event Tracking Workflow
%%{init: {"theme": "default", "flowchart": {"useMaxWidth": true}}}%%
flowchart TD
A[User Action] --> B[Client SDK]
B --> C[Data Pipeline]
C --> D[Analytics Tool]
D --> E[Dashboard]
Template: Event Schema
{
"event_name": "Button Clicked",
"properties": {
"button_id": "signup_nav",
"page": "home",
"user_tier": "free"
}
}