Scenario Planning

Scenario planning: a strategic-foresight method for making decisions under deep uncertainty by constructing and stress-testing several plausible future worlds. Do NOT use for Scan political, economic, social, technological, environmental, and legal forces for market entry. Do NOT use for We have three options with probabilities and payoffs. Compute expected value and recommend one. Do NOT use for Update our confidence in this forecast after new evidence arrived. Do NOT use for Balance our innovation portfolio across core, adjacent, and transformational bets. Do NOT use for Turn strengths, weaknesses, opportunities, and threats into SO, WO, ST, and WT options. Do NOT use for Answer the five Playing to Win choices for this business. Do NOT use for constructing and using alternative futures from critical uncertainties (use pestel). Do NOT use for deep-uncertainty exploration (use expected-value). Do NOT use for multiple plausible future worlds and strategic robustness (use bayesian-reasoning).

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