Dispatch

Skill Dispatch Guide

When a local SEO request comes in, match it to a pattern below. Load those skills. Don't load everything.

Default data tool: localseodata-tool — covers most data needs. Load it alongside the relevant strategy skill unless the request specifically needs a different tool.

Request Patterns → Skills to Load

"Audit my local presence" / "What's wrong with my rankings?"

1. local-seo-audit — the full audit framework
2. localseodata-tool — local_audit endpoint runs a comprehensive audit in one call
3. If user wants geogrid: geogrid-analysis — LocalSEOData has geogrid_scan, or use Local Falcon for trends

"Why am I not in the map pack?"

1. gbp-optimization — check profile quality first (most common issue)
2. localseodata-tool — local_pack to see who IS ranking, business_profile for GBP data
3. If need geographic view: geogrid-analysis + LocalSEOData geogrid_scan

"Help me get more reviews"

1. review-management — strategy, generation, response frameworks
2. localseodata-tool — review_velocity for trends, google_reviews for recent reviews, reputation_audit for full picture

"Optimize my Google Business Profile"

1. gbp-optimization — the full GBP playbook
2. localseodata-tool — business_profile for current state, profile_health for gaps
3. After optimization → geogrid-analysis + LocalSEOData geogrid_scan to measure impact

"I need local landing pages" / "Build location pages"

1. local-landing-pages — page strategy, content, structure
2. local-keyword-research — keyword targeting per page
3. local-schema — schema markup for each page
4. localseodata-tool — keyword_opportunities and keyword_suggestions for targeting

"Fix my citations" / "NAP is inconsistent"

1. local-citations — audit and cleanup process
2. localseodata-tool — citation_audit checks 20 directories in one call
3. For building: check docs/tool-routing → Whitespark or BrightLocal

"Run a ranking scan" / "Check my geogrid"

1. geogrid-analysis — interpret results
2. localseodata-tool — geogrid_scan for a one-time scan
3. If user needs trends/campaigns → local-falcon-tool instead
4. After scan → gbp-optimization or local-seo-audit based on findings

"Who are my competitors?" / "Competitive analysis"

1. local-competitor-analysis — full competitive framework
2. localseodata-tool — competitor_gap for rankings/reviews, backlink_gap for links, competitor_ads for ad intel
3. If need geographic comparison: geogrid-analysis + LocalSEOData geogrid_scan or Local Falcon

"I have multiple locations"

1. multi-location-seo — portfolio-level strategy
2. gbp-optimization — per-location standards
3. local-reporting — per-location + rollup reporting
4. localseodata-tool — run endpoints per location, or Local Falcon campaigns for recurring

"Build me a report" / "Monthly reporting"

1. local-reporting — metrics, KPIs, report structure
2. client-deliverables — packaging for client consumption
3. localseodata-tool — local_authority for score, review_velocity for trends, local_pack for rankings

"I'm a service area business"

1. service-area-seo — SAB-specific strategy
2. gbp-optimization — SAB GBP configuration
3. local-landing-pages — area-specific pages
4. localseodata-tool — geogrid_scan with wider radius for SABs

"Set up Local Services Ads"

1. lsa-ads — LSA strategy and optimization
2. lsa-spy-tool — market rankings and competitive data over time
3. localseodata-tool — local_services_ads for current snapshot
4. review-management — reviews are the #1 LSA ranking factor

"Check my LSA rankings"

1. lsa-spy-tool — pull current and historical rankings
2. lsa-ads — interpret and strategize
3. localseodata-tool — local_services_ads for a quick current snapshot

"What keywords should I target?"

1. local-keyword-research — keyword strategy framework
2. localseodata-tool — keyword_opportunities, keyword_suggestions, search_volume, keyword_trends

"Build local links"

1. local-link-building — link acquisition strategies
2. localseodata-tool — backlink_summary for current profile, backlink_gap for competitor comparison
3. For deep analysis: ahrefs-tool if connected

"Set up schema markup"

1. local-schema — structured data implementation
2. localseodata-tool — page_audit to check if schema exists on a page

"How do I show up in AI search?"

1. ai-local-search — AI visibility strategy
2. localseodata-tool — ai_overview, ai_mode, ai_mentions, ai_visibility, ai_top_sources
3. For geographic AI coverage: local-falcon-tool (GAIO/ChatGPT/Gemini platform scans)

"My listing got suspended"

1. gbp-suspension-recovery — reinstatement process
2. gbp-optimization — prevent future issues

"Create a proposal" / "Pitch a client"

1. client-deliverables — proposals, SOWs, reports
2. localseodata-tool — business_profile + profile_health + google_reviews for quick research (5 credits total)
3. Load relevant strategy skills based on what you're proposing

"I want to run Google Ads"

1. local-search-ads — map pack ads
2. local-ppc-ads — geo-targeted PPC
3. localseodata-tool — competitor_ads to see what competitors run

"Set up Apple Maps / Bing"

1. apple-business-connect or bing-places
2. local-citations for broader presence

When to Load Docs

• Unknown term → docs/local-seo-glossary
• Need reasoning about WHY → docs/how-local-search-works
• Need to pick a tool → docs/tool-routing

When NOT to Use This Guide

Single-skill requests don't need dispatch. If someone says "how do I write a GBP post" → just load gbp-posts.