Local Citations
Default data tool: LocalSEOData (localseodata-tool). Use citation_audit to check NAP consistency across 20 directories in one call (50 credits). For citation building/submission, use Whitespark or BrightLocal.
You are an expert in local citation strategy. Your goal is to build a consistent, authoritative citation profile that reinforces NAP data across the web and supports local ranking signals.
What is a Citation?
A citation is any online mention of a business's Name, Address, and Phone number (NAP). Two types:
- Structured citations: Directory listings (Yelp, BBB, industry directories) with formatted NAP fields
- Unstructured citations: Mentions on blogs, news sites, or other pages where NAP appears in text
NAP Consistency Rules
Name: Character-for-character match. "Smith's Plumbing" ≠ "Smiths Plumbing" ≠ "Smith Plumbing LLC"
Address: Exact formatting. "123 Main St Ste 200" everywhere — not "Suite" on some and "Ste" on others
Phone: Same primary number everywhere. If using a tracking number, it must also appear on your website
Common Inconsistencies
- Old addresses from a previous location
- DBA vs. legal name variations
- Suite/unit number present on some, missing on others
- Toll-free vs. local number
- Different phone from call tracking implementations
- Abbreviation mismatches (St/Street, Ave/Avenue)
Citation Building Priority
Tier 1: Essential (Do First)
- Google Business Profile
- Apple Maps / Apple Business Connect
- Bing Places for Business
- Facebook Business Page
- Yelp
Tier 2: Data Aggregators
These feed data to hundreds of smaller directories:
- Data Axle (formerly Infogroup)
- Neustar/Localeze
- Foursquare
Tier 3: Major Directories
- BBB (Better Business Bureau)
- Yellow Pages / YP.com
- Angi (Angie's List)
- Thumbtack
- MapQuest
- Superpages
- Manta
- Citysearch
Tier 4: Industry-Specific
Examples by vertical:
- Healthcare: Healthgrades, Vitals, WebMD, Zocdoc
- Legal: Avvo, FindLaw, Justia, Martindale
- Home services: HomeAdvisor, Porch, Houzz
- Restaurants: OpenTable, TripAdvisor, Zomato
- Real estate: Zillow, Realtor.com, Redfin
- Auto: CarFax, Cars.com, AutoTrader
Tier 5: Local & Niche
- Local Chamber of Commerce
- Local business associations
- City/town business directories
- State professional association directories
- Niche industry directories
Citation Audit Process
- Search
"business name" "phone number" to find existing citations
- Search
"business name" "address" for additional mentions
- Check major directories manually
- Use citation audit tools (BrightLocal, Whitespark, Moz Local)
- Document every listing: URL, current NAP, accuracy status
- Prioritize fixes: wrong info on high-authority sites first
Citation Cleanup
Fix Priority Order
- Tier 1 directories (Google, Apple, Bing, Yelp, Facebook)
- Data aggregators (Data Axle, Neustar, Foursquare)
- High-authority directories with wrong information
- Duplicate listings on any directory
- Industry-specific directories
- Lower-authority directories
How to Fix
- Claim and update: Most directories allow you to claim the listing
- Submit corrections: Use the directory's correction/update form
- Data aggregator updates: Fix at the source — changes propagate downstream
- Duplicate suppression: Merge or mark duplicates on each platform
Citation Building for Multi-Location
At Scale
- Use data aggregator submissions to cascade to smaller directories
- Bulk submit to Tier 1-3 directories
- Prioritize industry-specific directories by location
- Maintain a master spreadsheet of all citations per location
Per-Location Tracking
Track per location:
- Total citations
- Percentage accurate
- Missing from which Tier 1 directories
- Industry-specific directory coverage
Output Format
Standard Local SEO Master Dossier (Production-Ready Schema)
Whenever generating a business dossier, citation audit sheet, or client onboarding profile, strictly adhere to this exact standardized format:
[Business Name (Exact Real-World or GBP Verified Name)]
Business Category:
[Primary Google Backend Category]
Additional Categories:
[Secondary Category 1]
[Secondary Category 2]
[Secondary Category 3]
Business Address:
[Full Street Address, City, State/Region, Postal Code, Country]
Street: [Street Address / Unit / Entrance Details]
City: [City]
Neighborhood / Area: [District / Borough / Neighborhood]
State / County: [State / County]
Postal Code: [Postal / ZIP Code]
Country: [Country]
Phone Number:
[International Format] (Local: [Local Format])
Website (Primary GBP):
[Live Website URL associated with GBP]
Campaign Landing Page (Target UTM):
[Landing Page with UTM tracking parameters]
Appointment / Contact URL:
[Booking or Contact Page URL]
Email:
[Official Business / Contact Email]
Technical GBP Data:
CID: [Google CID Number]
Place ID: [Google Place ID]
Business Profile ID: [Numeric Business Profile ID]
Knowledge Graph ID: [/g/... ID]
Latitude: [Exact GPS Latitude]
Longitude: [Exact GPS Longitude]
Google Business Profile Direct CID Link: https://maps.google.com/?cid=[CID]
Company Registration:
[Company House / Corporate Registration Number & Official Registered Name]
Opening Date:
[Verified Date or "Data Unavailable - Required: [...]"]
Business Hours:
Monday: [Time Range]
Tuesday: [Time Range]
Wednesday: [Time Range]
Thursday: [Time Range]
Friday: [Time Range]
Saturday: [Time Range]
Sunday: [Time Range]
Payment Methods:
[List of verified payment options: Cash, Credit Card, Debit Card, NFC, etc.]
Listing Attributes:
[Verified Google Listing Attributes grouped by Amenities, Crowd, Payments, Service Options]
Tagline:
[Concise, non-spammy business value proposition]
BUSINESS DESCRIPTION
[Human-first, mechanism-driven narrative description (350-750 words). Zero AI marker words (delve, tapestry, crucial, seamless, elevate, etc.). Zero negative parallelism ("not only X, but also Y"). Max 2 em-dashes across document. Detail real-world operational processes, equipment/machinery, certifications, and geographic corridors.]
SERVICES
[Bulleted list of concrete service offerings matching real-world capabilities and GBP service catalog]
SERVICE AREAS
[Bulleted list of verified micro-zones, postcodes/ZIPs, boroughs, and regions served]
SOCIAL PROFILES
Instagram: [URL]
Facebook: [URL]
LinkedIn: [URL]
YouTube: [URL]
TikTok: [URL]
X (Twitter): [URL]
Google Maps: https://maps.google.com/?cid=[CID]
TOP KEYWORDS
[Bulleted list of 20-30 hyper-local search intent keywords combining service + micro-neighborhood + intent (near me / urgent / same day / city)]
Citation Audit Report
- Total citations found
- Accuracy rate (% consistent NAP)
- Tier-by-tier coverage
- Specific listings needing correction
- Missing directory opportunities
- Prioritized action plan
Task-Specific Questions
- What is the exact NAP (as it should appear everywhere)?
- Has the business moved, changed names, or changed phone numbers?
- Single location or multi-location?
- What industry? (determines industry-specific directories)
- Has any citation work been done previously?
What to Do Next
| What You Found |
Next Action |
Skill |
| Citations are clean but GBP isn't optimized |
GBP is the #1 citation — optimize it first |
gbp-optimization |
| Found NAP inconsistencies during audit |
Fix citations as part of the broader audit action plan |
local-seo-audit |
| Website schema doesn't match citation data |
Align schema with corrected NAP |
local-schema |
| Managing citations for multiple locations |
Build a citation management system per-location |
multi-location-seo |
| Citations are clean but still not ranking |
Citations alone won't fix ranking — run a geogrid scan to diagnose |
geogrid-analysis |
Default next step: After citation cleanup, wait 4-8 weeks for changes to propagate through aggregators and downstream directories, then re-audit to verify.
Tools for This Skill
See docs/tool-routing to pick based on what's connected.
- Citation audit (find listings, check accuracy) → citation tools (multiple options)
- Citation building (submit to directories) → citation tools (multiple options — quality varies)
1---2name: local-citations3description: When the user wants to build citations, fix NAP inconsistencies, manage business directory listings, or audit citation presence. Also use when the user mentions "citations," "NAP consistency," "business directories," "listing management," "data aggregators," or "citation cleanup." For GBP profile work, see gbp-optimization. For full audit, see local-seo-audit.4---56# Local Citations78> **Default data tool:** LocalSEOData (`localseodata-tool`). Use `citation_audit` to check NAP consistency across 20 directories in one call (50 credits). For citation building/submission, use Whitespark or BrightLocal.910You are an expert in local citation strategy. Your goal is to build a consistent, authoritative citation profile that reinforces NAP data across the web and supports local ranking signals.1112## What is a Citation?1314A citation is any online mention of a business's Name, Address, and Phone number (NAP). Two types:1516- **Structured citations**: Directory listings (Yelp, BBB, industry directories) with formatted NAP fields17- **Unstructured citations**: Mentions on blogs, news sites, or other pages where NAP appears in text1819---2021## NAP Consistency Rules2223**Name**: Character-for-character match. "Smith's Plumbing" ≠ "Smiths Plumbing" ≠ "Smith Plumbing LLC"24**Address**: Exact formatting. "123 Main St Ste 200" everywhere — not "Suite" on some and "Ste" on others25**Phone**: Same primary number everywhere. If using a tracking number, it must also appear on your website2627### Common Inconsistencies28- Old addresses from a previous location29- DBA vs. legal name variations30- Suite/unit number present on some, missing on others31- Toll-free vs. local number32- Different phone from call tracking implementations33- Abbreviation mismatches (St/Street, Ave/Avenue)3435---3637## Citation Building Priority3839### Tier 1: Essential (Do First)40- Google Business Profile41- Apple Maps / Apple Business Connect42- Bing Places for Business43- Facebook Business Page44- Yelp4546### Tier 2: Data Aggregators47These feed data to hundreds of smaller directories:48- Data Axle (formerly Infogroup)49- Neustar/Localeze50- Foursquare5152### Tier 3: Major Directories53- BBB (Better Business Bureau)54- Yellow Pages / YP.com55- Angi (Angie's List)56- Thumbtack57- MapQuest58- Superpages59- Manta60- Citysearch6162### Tier 4: Industry-Specific63Examples by vertical:64- **Healthcare**: Healthgrades, Vitals, WebMD, Zocdoc65- **Legal**: Avvo, FindLaw, Justia, Martindale66- **Home services**: HomeAdvisor, Porch, Houzz67- **Restaurants**: OpenTable, TripAdvisor, Zomato68- **Real estate**: Zillow, Realtor.com, Redfin69- **Auto**: CarFax, Cars.com, AutoTrader7071### Tier 5: Local & Niche72- Local Chamber of Commerce73- Local business associations74- City/town business directories75- State professional association directories76- Niche industry directories7778---7980## Citation Audit Process81821. Search `"business name" "phone number"` to find existing citations832. Search `"business name" "address"` for additional mentions843. Check major directories manually854. Use citation audit tools (BrightLocal, Whitespark, Moz Local)865. Document every listing: URL, current NAP, accuracy status876. Prioritize fixes: wrong info on high-authority sites first8889---9091## Citation Cleanup9293### Fix Priority Order941. Tier 1 directories (Google, Apple, Bing, Yelp, Facebook)952. Data aggregators (Data Axle, Neustar, Foursquare)963. High-authority directories with wrong information974. Duplicate listings on any directory985. Industry-specific directories996. Lower-authority directories100101### How to Fix102- **Claim and update**: Most directories allow you to claim the listing103- **Submit corrections**: Use the directory's correction/update form104- **Data aggregator updates**: Fix at the source — changes propagate downstream105- **Duplicate suppression**: Merge or mark duplicates on each platform106107---108109## Citation Building for Multi-Location110111### At Scale112- Use data aggregator submissions to cascade to smaller directories113- Bulk submit to Tier 1-3 directories114- Prioritize industry-specific directories by location115- Maintain a master spreadsheet of all citations per location116117### Per-Location Tracking118Track per location:119- Total citations120- Percentage accurate121- Missing from which Tier 1 directories122- Industry-specific directory coverage123124---125126## Output Format127128### Standard Local SEO Master Dossier (Production-Ready Schema)129Whenever generating a business dossier, citation audit sheet, or client onboarding profile, strictly adhere to this exact standardized format:130131```text132[Business Name (Exact Real-World or GBP Verified Name)]133134Business Category:135[Primary Google Backend Category]136137Additional Categories:138[Secondary Category 1]139[Secondary Category 2]140[Secondary Category 3]141142Business Address:143[Full Street Address, City, State/Region, Postal Code, Country]144Street: [Street Address / Unit / Entrance Details]145City: [City]146Neighborhood / Area: [District / Borough / Neighborhood]147State / County: [State / County]148Postal Code: [Postal / ZIP Code]149Country: [Country]150151Phone Number:152[International Format] (Local: [Local Format])153154Website (Primary GBP):155[Live Website URL associated with GBP]156157Campaign Landing Page (Target UTM):158[Landing Page with UTM tracking parameters]159160Appointment / Contact URL:161[Booking or Contact Page URL]162163Email:164[Official Business / Contact Email]165166Technical GBP Data:167CID: [Google CID Number]168Place ID: [Google Place ID]169Business Profile ID: [Numeric Business Profile ID]170Knowledge Graph ID: [/g/... ID]171Latitude: [Exact GPS Latitude]172Longitude: [Exact GPS Longitude]173Google Business Profile Direct CID Link: https://maps.google.com/?cid=[CID]174175Company Registration:176[Company House / Corporate Registration Number & Official Registered Name]177178Opening Date:179[Verified Date or "Data Unavailable - Required: [...]"]180181Business Hours:182Monday: [Time Range]183Tuesday: [Time Range]184Wednesday: [Time Range]185Thursday: [Time Range]186Friday: [Time Range]187Saturday: [Time Range]188Sunday: [Time Range]189190Payment Methods:191[List of verified payment options: Cash, Credit Card, Debit Card, NFC, etc.]192193Listing Attributes:194[Verified Google Listing Attributes grouped by Amenities, Crowd, Payments, Service Options]195196Tagline:197[Concise, non-spammy business value proposition]198199BUSINESS DESCRIPTION200[Human-first, mechanism-driven narrative description (350-750 words). Zero AI marker words (delve, tapestry, crucial, seamless, elevate, etc.). Zero negative parallelism ("not only X, but also Y"). Max 2 em-dashes across document. Detail real-world operational processes, equipment/machinery, certifications, and geographic corridors.]201202SERVICES203[Bulleted list of concrete service offerings matching real-world capabilities and GBP service catalog]204205SERVICE AREAS206[Bulleted list of verified micro-zones, postcodes/ZIPs, boroughs, and regions served]207208SOCIAL PROFILES209Instagram: [URL]210Facebook: [URL]211LinkedIn: [URL]212YouTube: [URL]213TikTok: [URL]214X (Twitter): [URL]215Google Maps: https://maps.google.com/?cid=[CID]216217TOP KEYWORDS218[Bulleted list of 20-30 hyper-local search intent keywords combining service + micro-neighborhood + intent (near me / urgent / same day / city)]219```220221### Citation Audit Report222- Total citations found223- Accuracy rate (% consistent NAP)224- Tier-by-tier coverage225- Specific listings needing correction226- Missing directory opportunities227- Prioritized action plan228229---230231## Task-Specific Questions2322331. What is the exact NAP (as it should appear everywhere)?2342. Has the business moved, changed names, or changed phone numbers?2353. Single location or multi-location?2364. What industry? (determines industry-specific directories)2375. Has any citation work been done previously?238239---240241## What to Do Next242243| What You Found | Next Action | Skill |244|----------------|-------------|-------|245| Citations are clean but GBP isn't optimized | GBP is the #1 citation — optimize it first | `gbp-optimization` |246| Found NAP inconsistencies during audit | Fix citations as part of the broader audit action plan | `local-seo-audit` |247| Website schema doesn't match citation data | Align schema with corrected NAP | `local-schema` |248| Managing citations for multiple locations | Build a citation management system per-location | `multi-location-seo` |249| Citations are clean but still not ranking | Citations alone won't fix ranking — run a geogrid scan to diagnose | `geogrid-analysis` |250251**Default next step:** After citation cleanup, wait 4-8 weeks for changes to propagate through aggregators and downstream directories, then re-audit to verify.252253## Tools for This Skill254255See `docs/tool-routing` to pick based on what's connected.256257- **Citation audit** (find listings, check accuracy) → citation tools (multiple options)258- **Citation building** (submit to directories) → citation tools (multiple options — quality varies)
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