Stakeholder Communication Plan
Identify everyone who matters to a program and define a deliberate plan for keeping each informed and bought-in.
When to use
- Starting a program/project and setting up communications.
- Diagnosing why stakeholders feel out of the loop or misaligned.
Inputs to gather
- The program and its phase.
- Known stakeholders/groups (sponsors, leadership, partner teams, users, vendors).
- Existing meetings/channels and any sensitivities.
Process
- Identify stakeholders — individuals and groups affected by or influential to the work.
- Assess each on interest (how much they care) and influence (how much power), → quadrant:
- High influence / high interest → manage closely (frequent, tailored).
- High influence / low interest → keep satisfied (concise, periodic).
- Low influence / high interest → keep informed (regular updates).
- Low influence / low interest → monitor (minimal).
- For each, define: what they need, why (their concern), cadence, channel, owner, and format.
- Map to concrete vehicles (steering review, weekly status, newsletter, demo, 1:1) — reuse
status-report/exec-summaryas the content. - Note risks (skeptics, blockers) and an engagement approach for each.
Output format
## Stakeholder Map — {{program}}
| Stakeholder | Influence | Interest | Strategy | Key concern |
| --- | --- | --- | --- | --- |
## Communication Plan
| Audience | What they get | Cadence | Channel | Format | Owner |
| --- | --- | --- | --- | --- | --- |
Keep it actionable — every row should map to a real, scheduled touchpoint.