Content Engine
Turn one idea into strong, platform-native content instead of posting the same thing everywhere.
When to Activate
- writing X posts or threads
- drafting LinkedIn posts or launch updates
- scripting short-form video or YouTube explainers
- repurposing articles, podcasts, demos, or docs into social content
- building a lightweight content plan around a launch, milestone, or theme
First Questions
Clarify:
- source asset: what are we adapting from
- audience: builders, investors, customers, operators, or general audience
- platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform
- goal: awareness, conversion, recruiting, authority, launch support, or engagement
Core Rules
- Adapt for the platform. Do not cross-post the same copy.
- Hooks matter more than summaries.
- Every post should carry one clear idea.
- Use specifics over slogans.
- Keep the ask small and clear.
Platform Guidance
X
- open fast
- one idea per post or per tweet in a thread
- keep links out of the main body unless necessary
- avoid hashtag spam
LinkedIn
- strong first line
- short paragraphs
- more explicit framing around lessons, results, and takeaways
TikTok / Short Video
- first 3 seconds must interrupt attention
- script around visuals, not just narration
- one demo, one claim, one CTA
YouTube
- show the result early
- structure by chapter
- refresh the visual every 20-30 seconds
Newsletter
- deliver one clear lens, not a bundle of unrelated items
- make section titles skimmable
- keep the opening paragraph doing real work
Repurposing Flow
Default cascade:
- anchor asset: article, video, demo, memo, or launch doc
- extract 3-7 atomic ideas
- write platform-native variants
- trim repetition across outputs
- align CTAs with platform intent
Deliverables
When asked for a campaign, return:
- the core angle
- platform-specific drafts
- optional posting order
- optional CTA variants
- any missing inputs needed before publishing
Quality Gate
Before delivering:
- each draft reads natively for its platform
- hooks are strong and specific
- no generic hype language
- no duplicated copy across platforms unless requested
- the CTA matches the content and audience
When to Use
Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.
Covers: When to Activate, First Questions, Core Rules, Platform Guidance, LinkedIn.
1---2name: content-engine3description: Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.4license: MIT5---6# Content Engine78Turn one idea into strong, platform-native content instead of posting the same thing everywhere.910## When to Activate1112- writing X posts or threads13- drafting LinkedIn posts or launch updates14- scripting short-form video or YouTube explainers15- repurposing articles, podcasts, demos, or docs into social content16- building a lightweight content plan around a launch, milestone, or theme1718## First Questions1920Clarify:21- source asset: what are we adapting from22- audience: builders, investors, customers, operators, or general audience23- platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform24- goal: awareness, conversion, recruiting, authority, launch support, or engagement2526## Core Rules27281. Adapt for the platform. Do not cross-post the same copy.292. Hooks matter more than summaries.303. Every post should carry one clear idea.314. Use specifics over slogans.325. Keep the ask small and clear.3334## Platform Guidance3536### X37- open fast38- one idea per post or per tweet in a thread39- keep links out of the main body unless necessary40- avoid hashtag spam4142### LinkedIn43- strong first line44- short paragraphs45- more explicit framing around lessons, results, and takeaways4647### TikTok / Short Video48- first 3 seconds must interrupt attention49- script around visuals, not just narration50- one demo, one claim, one CTA5152### YouTube53- show the result early54- structure by chapter55- refresh the visual every 20-30 seconds5657### Newsletter58- deliver one clear lens, not a bundle of unrelated items59- make section titles skimmable60- keep the opening paragraph doing real work6162## Repurposing Flow6364Default cascade:651. anchor asset: article, video, demo, memo, or launch doc662. extract 3-7 atomic ideas673. write platform-native variants684. trim repetition across outputs695. align CTAs with platform intent7071## Deliverables7273When asked for a campaign, return:74- the core angle75- platform-specific drafts76- optional posting order77- optional CTA variants78- any missing inputs needed before publishing7980## Quality Gate8182Before delivering:83- each draft reads natively for its platform84- hooks are strong and specific85- no generic hype language86- no duplicated copy across platforms unless requested87- the CTA matches the content and audience8889## When to Use9091Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.9293Covers: When to Activate, First Questions, Core Rules, Platform Guidance, LinkedIn.
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