Market Research
Produce research that supports decisions, not research theater.
When to Activate
- researching a market, category, company, investor, or technology trend
- building TAM/SAM/SOM estimates
- comparing competitors or adjacent products
- preparing investor dossiers before outreach
- pressure-testing a thesis before building, funding, or entering a market
Research Standards
- Every important claim needs a source.
- Prefer recent data and call out stale data.
- Include contrarian evidence and downside cases.
- Translate findings into a decision, not just a summary.
- Separate fact, inference, and recommendation clearly.
Common Research Modes
Investor / Fund Diligence
Collect:
- fund size, stage, and typical check size
- relevant portfolio companies
- public thesis and recent activity
- reasons the fund is or is not a fit
- any obvious red flags or mismatches
Competitive Analysis
Collect:
- product reality, not marketing copy
- funding and investor history if public
- traction metrics if public
- distribution and pricing clues
- strengths, weaknesses, and positioning gaps
Market Sizing
Use:
- top-down estimates from reports or public datasets
- bottom-up sanity checks from realistic customer acquisition assumptions
- explicit assumptions for every leap in logic
Technology / Vendor Research
Collect:
- how it works
- trade-offs and adoption signals
- integration complexity
- lock-in, security, compliance, and operational risk
Output Format
Default structure:
- executive summary
- key findings
- implications
- risks and caveats
- recommendation
- sources
Quality Gate
Before delivering:
- all numbers are sourced or labeled as estimates
- old data is flagged
- the recommendation follows from the evidence
- risks and counterarguments are included
- the output makes a decision easier
When to Use
Conduct market research, competitive analysis, investor due diligence, and industry intelligence with source attribution and decision-oriented summaries. Use when the user wants market sizing, competitor comparisons, fund research, technology scans, or research that informs business decisions.
Covers: When to Activate, Research Standards, Common Research Modes, Competitive Analysis, Market Sizing.
1---2name: market-research3description: Conduct market research, competitive analysis, investor due diligence, and industry intelligence with source attribution and decision-oriented summaries. Use when the user wants market sizing, competitor comparisons, fund research, technology scans, or research that informs business decisions.4license: MIT5---6# Market Research78Produce research that supports decisions, not research theater.910## When to Activate1112- researching a market, category, company, investor, or technology trend13- building TAM/SAM/SOM estimates14- comparing competitors or adjacent products15- preparing investor dossiers before outreach16- pressure-testing a thesis before building, funding, or entering a market1718## Research Standards19201. Every important claim needs a source.212. Prefer recent data and call out stale data.223. Include contrarian evidence and downside cases.234. Translate findings into a decision, not just a summary.245. Separate fact, inference, and recommendation clearly.2526## Common Research Modes2728### Investor / Fund Diligence29Collect:30- fund size, stage, and typical check size31- relevant portfolio companies32- public thesis and recent activity33- reasons the fund is or is not a fit34- any obvious red flags or mismatches3536### Competitive Analysis37Collect:38- product reality, not marketing copy39- funding and investor history if public40- traction metrics if public41- distribution and pricing clues42- strengths, weaknesses, and positioning gaps4344### Market Sizing45Use:46- top-down estimates from reports or public datasets47- bottom-up sanity checks from realistic customer acquisition assumptions48- explicit assumptions for every leap in logic4950### Technology / Vendor Research51Collect:52- how it works53- trade-offs and adoption signals54- integration complexity55- lock-in, security, compliance, and operational risk5657## Output Format5859Default structure:601. executive summary612. key findings623. implications634. risks and caveats645. recommendation656. sources6667## Quality Gate6869Before delivering:70- all numbers are sourced or labeled as estimates71- old data is flagged72- the recommendation follows from the evidence73- risks and counterarguments are included74- the output makes a decision easier7576## When to Use7778Conduct market research, competitive analysis, investor due diligence, and industry intelligence with source attribution and decision-oriented summaries. Use when the user wants market sizing, competitor comparisons, fund research, technology scans, or research that informs business decisions.7980Covers: When to Activate, Research Standards, Common Research Modes, Competitive Analysis, Market Sizing.
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