SEO Fundamentals
Principles for search engine visibility.
1. E-E-A-T Framework
| Principle |
Signals |
| Experience |
First-hand knowledge, real examples |
| Expertise |
Credentials, depth of knowledge |
| Authoritativeness |
Backlinks, mentions, industry recognition |
| Trustworthiness |
HTTPS, transparency, accurate info |
2. Core Web Vitals
| Metric |
Target |
Measures |
| LCP |
< 2.5s |
Loading performance |
| INP |
< 200ms |
Interactivity |
| CLS |
< 0.1 |
Visual stability |
3. Technical SEO Principles
Site Structure
| Element |
Purpose |
| XML sitemap |
Help crawling |
| robots.txt |
Control access |
| Canonical tags |
Prevent duplicates |
| HTTPS |
Security signal |
Performance
| Factor |
Impact |
| Page speed |
Core Web Vital |
| Mobile-friendly |
Ranking factor |
| Clean URLs |
Crawlability |
4. Content SEO Principles
Page Elements
| Element |
Best Practice |
| Title tag |
50-60 chars, keyword front |
| Meta description |
150-160 chars, compelling |
| H1 |
One per page, main keyword |
| H2-H6 |
Logical hierarchy |
| Alt text |
Descriptive, not stuffed |
Content Quality
| Factor |
Importance |
| Depth |
Comprehensive coverage |
| Freshness |
Regular updates |
| Uniqueness |
Original value |
| Readability |
Clear writing |
5. Schema Markup Types
| Type |
Use |
| Article |
Blog posts, news |
| Organization |
Company info |
| Person |
Author profiles |
| FAQPage |
Q&A content |
| Product |
E-commerce |
| Review |
Ratings |
| BreadcrumbList |
Navigation |
6. AI Content Guidelines
What Google Looks For
| ✅ Do |
❌ Don't |
| AI draft + human edit |
Publish raw AI content |
| Add original insights |
Copy without value |
| Expert review |
Skip fact-checking |
| Follow E-E-A-T |
Keyword stuffing |
7. Ranking Factors (Prioritized)
| Priority |
Factor |
| 1 |
Quality, relevant content |
| 2 |
Backlinks from authority sites |
| 3 |
Page experience (Core Web Vitals) |
| 4 |
Mobile optimization |
| 5 |
Technical SEO fundamentals |
8. Measurement
| Metric |
Tool |
| Rankings |
Search Console, Ahrefs |
| Traffic |
Analytics |
| Core Web Vitals |
PageSpeed Insights |
| Indexing |
Search Console |
| Backlinks |
Ahrefs, Semrush |
Remember: SEO is a long-term game. Quality content + technical excellence + patience = results.
When to Use
SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.
Covers: E-E-A-T Framework, Core Web Vitals, Technical SEO Principles, Site Structure, Performance.
1---2name: seo-fundamentals3description: SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.4license: MIT5---6# SEO Fundamentals78> Principles for search engine visibility.910---1112## 1. E-E-A-T Framework1314| Principle | Signals |15|-----------|---------|16| **Experience** | First-hand knowledge, real examples |17| **Expertise** | Credentials, depth of knowledge |18| **Authoritativeness** | Backlinks, mentions, industry recognition |19| **Trustworthiness** | HTTPS, transparency, accurate info |2021---2223## 2. Core Web Vitals2425| Metric | Target | Measures |26|--------|--------|----------|27| **LCP** | < 2.5s | Loading performance |28| **INP** | < 200ms | Interactivity |29| **CLS** | < 0.1 | Visual stability |3031---3233## 3. Technical SEO Principles3435### Site Structure3637| Element | Purpose |38|---------|---------|39| XML sitemap | Help crawling |40| robots.txt | Control access |41| Canonical tags | Prevent duplicates |42| HTTPS | Security signal |4344### Performance4546| Factor | Impact |47|--------|--------|48| Page speed | Core Web Vital |49| Mobile-friendly | Ranking factor |50| Clean URLs | Crawlability |5152---5354## 4. Content SEO Principles5556### Page Elements5758| Element | Best Practice |59|---------|---------------|60| Title tag | 50-60 chars, keyword front |61| Meta description | 150-160 chars, compelling |62| H1 | One per page, main keyword |63| H2-H6 | Logical hierarchy |64| Alt text | Descriptive, not stuffed |6566### Content Quality6768| Factor | Importance |69|--------|------------|70| Depth | Comprehensive coverage |71| Freshness | Regular updates |72| Uniqueness | Original value |73| Readability | Clear writing |7475---7677## 5. Schema Markup Types7879| Type | Use |80|------|-----|81| Article | Blog posts, news |82| Organization | Company info |83| Person | Author profiles |84| FAQPage | Q&A content |85| Product | E-commerce |86| Review | Ratings |87| BreadcrumbList | Navigation |8889---9091## 6. AI Content Guidelines9293### What Google Looks For9495| ✅ Do | ❌ Don't |96|-------|----------|97| AI draft + human edit | Publish raw AI content |98| Add original insights | Copy without value |99| Expert review | Skip fact-checking |100| Follow E-E-A-T | Keyword stuffing |101102---103104## 7. Ranking Factors (Prioritized)105106| Priority | Factor |107|----------|--------|108| 1 | Quality, relevant content |109| 2 | Backlinks from authority sites |110| 3 | Page experience (Core Web Vitals) |111| 4 | Mobile optimization |112| 5 | Technical SEO fundamentals |113114---115116## 8. Measurement117118| Metric | Tool |119|--------|------|120| Rankings | Search Console, Ahrefs |121| Traffic | Analytics |122| Core Web Vitals | PageSpeed Insights |123| Indexing | Search Console |124| Backlinks | Ahrefs, Semrush |125126---127128> **Remember:** SEO is a long-term game. Quality content + technical excellence + patience = results.129130## When to Use131132SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.133134Covers: E-E-A-T Framework, Core Web Vitals, Technical SEO Principles, Site Structure, Performance.
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