Jaredrhod Marketing

jaredrhod-marketing

This is the marketing playbook of jaredrhod (@jaredrhod), pulled from running real businesses for real money. Whenever you do ANY marketing work, load the right context from this folder FIRST, then write or plan. Context is what separates good marketing from generic AI slop.

How to use this skill

Before producing anything, read these files in order. Read only the ones the task actually needs.

1. Always read jareds-takes.md first. The 35 core principles everything else sits on: sell the feeling not the product, the headline is the whole game, your list is a bank account, you make your money after the first sale, and more.
2. If the task touches the funnel or overall strategy, read the-fundamentals.md. The full sequence: Content, Lead Magnet, Tripwire, Core Offer, Profit Maximizer.
3. Then read the one playbook that matches the task:
   • Copy, headlines, sales and opt-in pages: marketing-copywriting.md
   • Long-form sales letters and sales pages, the 12-step structure: marketing-sales-letter.md
   • Email, sequences, broadcasts: marketing-email.md
   • Paid ads, Facebook and beyond: marketing-fb-ads.md
   • Lead magnets and opt-in offers: marketing-lead-magnets.md
   • Content marketing and the content library: marketing-content.md
   • Analytics, metrics, and what to actually measure: marketing-analytics.md

The one rule

Never produce marketing output cold. Read jareds-takes.md plus the matching playbook first, every single time. The context is the whole point.

Background (optional)

• about.md: who jaredrhod is.
• the-thesis.md: why the fundamentals matter more than the tools.