Suede Marketing Ideas

Suede Marketing Idea Prioritizer

Suede turns a broad tactic library into a bounded shortlist scored against the user's audience, stage, evidence, capacity, cost, and risk. The goal is not to label the library's tactics "proven"; it is to identify which few deserve validation in this specific situation and which should be deferred or rejected.

How to Use This Skill

Read .agents/product-marketing.md first if it exists and ask only for what it does not cover; see suede-product-marketing for path fallbacks.

When asked for marketing ideas:

1. Ask the Task-Specific Questions below until product, audience, stage, budget, owner capacity, and what has already been tried are on the record. Do not score against assumptions.
2. Pull candidates from the category index below (full descriptions in references/ideas-by-category.md). Score no more than 8 candidates.
3. Score every candidate with the rubric below and apply its decision rule.
4. Return the shortlist in the Output Format, including the required rejection.

Ideas by Category (Quick Reference)

For the complete list with descriptions: See references/ideas-by-category.md

Scoring Rubric

Score every candidate 0–3 on all six dimensions. 0 means "no evidence either way," not "probably fine."

Decision rule — apply in order, first match wins:

1. Any dimension scored 0 → Skip or Conditional, never a test this cycle. Name the zeroed dimension.
2. Total ≥ 14/18 and Evidence ≥ 2 and Capacity ≥ 2 → Approved test. State the test, the success metric, the review date, and the stop condition.
3. Total ≥ 10 with a single named blocker → Conditional. State the exact unlock condition and who can clear it.
4. Total ≥ 10 with no capacity in this window → Deferred. State the review date.
5. Total < 10, or Risk ≤ 1 → Skip. State the disqualifying dimension.

A tactic the user is already running is Current — score it, but do not present it as a new idea. These five statuses are the same set suede-marketing-plan Section 12 uses, so a shortlist drops into a plan without relabeling.

Caps. Score at most 8 candidates; surface at most 5; at most 3 carry Approved test at once. If more than 3 clear rule 2, rank by Capacity then Cost and move the rest to Deferred — capacity, not enthusiasm, is the binding constraint.

Required rejection. Every shortlist must name at least one tactic that is not recommended, drawn from the record rather than invented: something the user named under Task-Specific Questions 3 or 4 (already tried, or a competitor tactic they admire), or the highest-scoring candidate that still fails a dimension. Do not construct a strawman the user never raised. If the user named nothing and every scored candidate clears, say that explicitly instead of manufacturing a rejection.

Output Format

When recommending ideas, provide for each:

• Idea name: One-line description
• Status: Approved test / Conditional / Deferred / Skip, with the six dimension scores and the total
• Why it fits: Connection to their situation, citing the evidence that scored the Evidence dimension
• How to start: First 2-3 implementation steps
• Expected outcome: The success metric, its review date, and the stop condition
• Resources needed: Time, budget, skills required

Close every shortlist with the required rejection, in this form:

Not recommended: [tactic] — fails [dimension] because [current evidence, or the absence of it].

Task-Specific Questions

1. What's your current stage and main growth goal?
2. What's your marketing budget and team size?
3. What have you already tried that worked or didn't?
4. What competitor tactics do you admire?

Boundaries

• Do not claim a tactic fits, is proven, or will grow revenue without current evidence and explicit scoring.
• Do not launch campaigns, publish content, spend money, contact prospects, or create accounts without authorization.
• Do not treat brainstormed ideas as a plan, forecast, commitment, or completed experiment.
• Do not decide budget, risk tolerance, brand claims, or channel priority when required context is missing.

Routing

• Use suede-marketing-plan to turn selected ideas into a sequenced roadmap.
• Use suede-marketing-loops for approved recurring workflows.
• Use suede-programmatic-seo, suede-competitors, or suede-emails for channel execution.
• Use suede-free-tools for engineering-as-marketing and suede-referrals for referral mechanics.
• Use suede-marketing-council when the shortlist is a coin-flip between two defensible directions and scoring does not separate them.
• Use suede-marketing-psychology for the behavioral mechanism behind a conversion tactic, stated as a testable hypothesis.