jeremyjdo /sench-competitive-landscape - Competitive Landscape Analysis
Comprehensive competitive mapping combining direct segment competition and international benchmarks.
Usage
/sench-competitive-landscape {market/segment} # Default (English)
/sench-competitive-landscape {market/segment} --fr # French output
/sench-competitive-landscape {market/segment} --en # English output (explicit)
Dual Focus
This skill produces two complementary analyses:
Focus 1: Direct Competition
- Market structure per segment (concentrated/fragmented)
- Key player profiles and positioning
- Competitive intensity mapping
- Value gaps identification
Focus 2: International Benchmarks
- Advanced market patterns
- Inspirational players by geography
- Funding trajectory signals
- Transferable strategies
Workflow
Input (market/segment) + optional --fr/--en
↓
1. Market Structure Analysis
↓
2. Direct Competitor Mapping
↓
3. International Screening
↓
4. Value Gap Synthesis
↓
5. Report → {segment}_landscape.md
Rules
- Structure before players - analyze market dynamics before individual profiles
- Go beyond features - include financials, strategy, operating models
- Track momentum - historical evolution reveals trajectories
- Facts vs interpretation - clearly separate observations from analysis
- Single output file -
{segment}_landscape.md - Sources required - include URLs for all data
Part 1: Direct Market Competition
Guiding Questions
- Is the market fragmented, concentrated, or dominated by few players?
- Who are the key incumbents and challengers?
- Where is competition intense vs surprisingly low?
- Which value chain steps are poorly served?
- Which industries, company sizes, or geographies are underserved?
- Are players moving up or down the value chain?
- What does M&A activity reveal?
- Where do clear value gaps exist?
Search Queries
# Market Structure
"{segment}" market share analysis
"{segment}" competitive landscape
"{segment}" market concentration
"{segment}" industry structure
# Player Discovery
"{segment}" leading companies
"{segment}" startups funded
site:crunchbase.com "{segment}"
site:dealroom.co "{segment}"
# Competitive Dynamics
"{segment}" pricing comparison
"{segment}" M&A activity 2024 2025
"{segment}" market consolidation
"{segment}" vertical integration
# Value Gaps
"{segment}" underserved segments
"{segment}" market gaps
"{segment}" unmet needs SMB
"{segment}" emerging players
Market Structure Framework
┌─────────────────────────────────────────────────────────────────┐
│ MARKET STRUCTURE │
├─────────────────┬─────────────────┬─────────────────────────────┤
│ Concentrated │ Oligopoly │ Fragmented │
│ (>50% top 3) │ (30-50%) │ (<30% top 10) │
├─────────────────┼─────────────────┼─────────────────────────────┤
│ High barriers │ Moderate │ Low barriers │
│ Price power │ Competition on │ Commoditization risk │
│ Hard to enter │ differentiation │ Consolidation opportunity │
└─────────────────┴─────────────────┴─────────────────────────────┘
Competitor Profile Template
For each key player:
| Dimension | What to Capture |
|---|---|
| Positioning | Target segment, value proposition, brand |
| Product | Core offering, features, tech stack |
| GTM | Sales model, channels, pricing |
| Financials | Revenue, funding, margins (if available) |
| Trajectory | Recent moves, M&A, hiring signals |
| Strengths | What they do well |
| Weaknesses | Where they underperform |
Value Gap Identification
| Gap Type | Description | Example |
|---|---|---|
| Segment gap | Customer type poorly served | SMBs ignored by enterprise focus |
| Geographic gap | Region with weak players | Southern Europe underserved |
| Feature gap | Capability missing from market | No mobile-first solution |
| Price gap | No offering at certain price point | Nothing between free and enterprise |
| Integration gap | Poor connectivity with ecosystem | No ERP integration |
Part 2: International Benchmarks
Guiding Questions
- Which markets are more advanced for this segment?
- What types of players are emerging there?
- What product, GTM, or positioning patterns repeat?
- Are funding dynamics revealing structural trends?
- What problems are solved elsewhere but not locally?
- What moves could be adapted to local context?
Search Queries
# Geographic Screening
"{segment}" USA startups
"{segment}" UK market leaders
"{segment}" Germany innovation
"{segment}" Asia trends
# Funding Signals
"{segment}" Series A B funding 2024 2025
"{segment}" unicorn
site:techcrunch.com "{segment}" raises
# Pattern Recognition
"{segment}" business model innovation
"{segment}" GTM strategy
"{segment}" product-led growth
"{segment}" vertical SaaS
# Advanced Markets
"{segment}" market maturity comparison
"{segment}" adoption rates by country
"{segment}" digital penetration
Benchmark Framework
┌─────────────────────────────────────────────────────────────────┐
│ INTERNATIONAL BENCHMARK MATRIX │
├─────────────────┬─────────────────┬─────────────────────────────┤
│ Market │ Maturity │ Key Players │
├─────────────────┼─────────────────┼─────────────────────────────┤
│ USA │ Most advanced │ {players} │
│ UK │ Advanced │ {players} │
│ Germany │ Growing │ {players} │
│ France │ Emerging │ {players} │
│ Asia │ Different model │ {players} │
└─────────────────┴─────────────────┴─────────────────────────────┘
Pattern Categories
| Pattern Type | What to Look For |
|---|---|
| Product | Feature sets, UX, tech differentiation |
| GTM | Sales motion, channel strategy, partnerships |
| Pricing | Models, tiers, value metric |
| Positioning | Messaging, target persona, brand |
| Funding | Round sizes, investor types, valuation signals |
Phase 3: Report
Output: {segment}_landscape.md
Language Parameter
- Default or
--en: English output --fr: French output (use French headers and content)
# {Segment} - Competitive Landscape
*{date}*
---
## Executive Summary
{4-5 sentences: market structure, competitive dynamics, key value gaps, international signals, entry implications}
---
# Part 1: Direct Market Competition
## Market Structure
### Overview
| Attribute | Detail |
|-----------|--------|
| **Structure Type** | {Concentrated/Oligopoly/Fragmented} |
| **Top 3 Share** | {X%} |
| **# of Significant Players** | {number} |
| **Consolidation Trend** | {Increasing/Stable/Decreasing} |
| **Barrier Level** | {High/Medium/Low} |
### Competitive Intensity by Sub-Segment
| Sub-Segment | Size | Intensity | Key Players | Value Gap |
|-------------|------|-----------|-------------|-----------|
| {segment 1} | {€Xm} | {High/Med/Low} | {players} | {gap or "Crowded"} |
| {segment 2} | {€Xm} | {High/Med/Low} | {players} | {gap or "Crowded"} |
---
## Key Players
### Tier 1: Market Leaders
#### {Player 1 Name}
| Dimension | Detail |
|-----------|--------|
| **Positioning** | {description} |
| **Target Segment** | {customer type} |
| **Revenue** | {€Xm or "Not disclosed"} |
| **Funding** | {total raised} |
| **Founded** | {year} |
| **HQ** | {location} |
**Product & GTM:**
- {product description}
- {sales model}
- {pricing approach}
**Recent Moves:**
- {move 1}
- {move 2}
**Strengths:** {2-3 points}
**Weaknesses:** {2-3 points}
{Repeat for key players}
### Tier 2: Challengers
| Player | Positioning | Funding | Differentiation |
|--------|-------------|---------|-----------------|
| {name} | {position} | {€Xm} | {what makes them different} |
### Tier 3: Emerging Players
| Player | Founded | Funding | Angle |
|--------|---------|---------|-------|
| {name} | {year} | {€Xm} | {approach} |
---
## Competitive Dynamics
### M&A Activity
| Date | Acquirer | Target | Deal Size | Strategic Signal |
|------|----------|--------|-----------|------------------|
| {date} | {company} | {company} | {€Xm} | {what it signals} |
### Vertical Moves
| Player | Direction | Move | Rationale |
|--------|-----------|------|-----------|
| {name} | Upstream/Downstream | {description} | {why} |
### Funding Trends
| Trend | Observation |
|-------|-------------|
| Total invested (last 12mo) | {€Xm} |
| Largest rounds | {list} |
| Investor focus areas | {themes} |
---
## Value Gap Analysis
### Gap Matrix
| Gap Type | Location | Size Estimate | Competition | Entry Opportunity |
|----------|----------|---------------|-------------|-------------------|
| {type} | {where} | {€Xm} | {Low/Med/High} | {assessment} |
### Deep Dive: Top Value Gaps
#### Gap 1: {Name}
**Description:** {what is underserved}
**Why it exists:**
- {reason 1}
- {reason 2}
**Demand signals:**
- {signal 1}
- {signal 2}
**Entry conditions:**
- {condition 1}
- {condition 2}
---
# Part 2: International Benchmarks
## Market Maturity Comparison
| Geography | Maturity | Market Size | Growth | Standout Players |
|-----------|----------|-------------|--------|------------------|
| USA | {Most advanced/Advanced/Emerging} | {$Xb} | {X%} | {players} |
| UK | {level} | {€Xb} | {X%} | {players} |
| Germany | {level} | {€Xb} | {X%} | {players} |
| France | {level} | {€Xb} | {X%} | {players} |
| Asia | {level} | {$Xb} | {X%} | {players} |
---
## Inspirational Players
### {Player 1 - Geography}
| Dimension | Detail |
|-----------|--------|
| **What they do** | {description} |
| **Why inspirational** | {what makes them stand out} |
| **Funding** | {amount, investors} |
| **Key metrics** | {growth, customers, etc.} |
**Transferable lessons:**
- {lesson 1}
- {lesson 2}
**Adaptation considerations:**
- {consideration 1}
- {consideration 2}
{Repeat for 3-5 inspirational players}
---
## Pattern Analysis
### Product Patterns
| Pattern | Where Observed | Implication |
|---------|----------------|-------------|
| {pattern 1} | {geographies/players} | {what it means} |
| {pattern 2} | {geographies/players} | {what it means} |
### GTM Patterns
| Pattern | Where Observed | Implication |
|---------|----------------|-------------|
| {pattern 1} | {geographies/players} | {what it means} |
### Pricing Patterns
| Model | Prevalence | Key Examples |
|-------|------------|--------------|
| {model 1} | {common/emerging/rare} | {players} |
| {model 2} | {common/emerging/rare} | {players} |
---
## Funding Signals
### Investment Thesis Themes
| Theme | Evidence | Signal Strength |
|-------|----------|-----------------|
| {theme 1} | {rounds, amounts} | {Strong/Moderate/Weak} |
| {theme 2} | {rounds, amounts} | {Strong/Moderate/Weak} |
### Notable Rounds (Last 18 Months)
| Company | Round | Amount | Investors | Signal |
|---------|-------|--------|-----------|--------|
| {name} | {type} | {€Xm} | {investors} | {what it indicates} |
---
# Synthesis
## Strategic Implications
### Where to Compete
| Option | Rationale | Risk Level |
|--------|-----------|------------|
| {option 1} | {why} | {High/Med/Low} |
| {option 2} | {why} | {High/Med/Low} |
### Differentiation Paths
| Path | Inspired By | Adaptation Needed |
|------|-------------|-------------------|
| {path 1} | {international example} | {what to change} |
| {path 2} | {international example} | {what to change} |
### Key Success Factors
1. {factor 1}
2. {factor 2}
3. {factor 3}
---
## Assumptions & Limitations
### Explicit Assumptions
1. {Assumption 1}
2. {Assumption 2}
### Data Gaps
- {gap 1}
- {gap 2}
### Recommended Validation
| Topic | Expert Type | Questions |
|-------|-------------|-----------|
| {topic} | {type} | {questions} |
---
## Sources
- {Source 1}: {url}
- {Source 2}: {url}
- {Crunchbase/PitchBook}: {url}
- {Industry report}: {url}